The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Theme magazine
Agency: Theme Publishing, Inc. / New York
Client: Theme Publishing, Inc. Category: Publication Design / Magazine Design
MTV 48 Fest
Agency: Head Gear Animation / Toronto
Client: MTV International Category: Broadcast Design / Single
Mad World
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
NOGGIN JUly Song: "Are We There Yet?"
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Single
Nathan Reifke Signature Series
Agency: Stardust / santa monica
Client: Fuel TV Category: Broadcast Design / Single
Cubic Fever - Digital Art Festival 2006 -
Agency: TYO productions linc. / Tokyo
Client: Japan Broadcast Network Category: Broadcast Design / Single
Goat version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT T Category: Broadcast Design / Single
Crow version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT TOKYO Category: Broadcast Design / Single
Black Comedy
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Black Cat Coffee
Agency: BBDO / Bangkok
Client: Black Cat Coffee (Thailand) Co.,Ltd. Category: Package Design / Campaign
Green Tea Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Frasier Fir Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Indigenous Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Anthony's SUPER
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Campaign
Aroma Ragusea
Agency: LABORATORIUM / Zagreb
Client: Aroma Ragusea Category: Package Design / Campaign
Selfridges Brand Packaging
Agency: Lewis Moberly / London
Client: Selfridges & Co Category: Package Design / Campaign
Waitrose Mustards
Agency: Lewis Moberly / London
Client: Waitrose Ltd Category: Package Design / Campaign
Packaging for Old Navy Dog Supply
Agency: Old Navy / San Francisco
Client: Old Navy Category: Package Design / Campaign
Tank Goodness Promo Materials
Agency: Spunk Design Machine / Minneapolis
Client: Tank Goodness Category: Package Design / Campaign
blablabra
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Godsend Trading Company Limited Category: Package Design / Campaign
Waitrose Breadsticks
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Vegetables and Pastas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Homebase Lawn Feed
Agency: Turner Duckworth / San Francisco
Client: Homebase Category: Package Design / Campaign
Vertigo
Agency: A / New Delhi
Client: A:Door Category: Public Service/Non-Profit/Educational / Posters - Single
Matches
Agency: Ad Planet Group / Singapore
Client: Nature Society Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
The Taj Mahal
Agency: Bates Enterprise / New Delhi
Client: Mission to the Blind Category: Public Service/Non-Profit/Educational / Posters - Single
WMD
Agency: Citizen Shing / Seattle
Client: Citizen Red Category: Public Service/Non-Profit/Educational / Posters - Single
Robot
Agency: Cramer-Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service/Non-Profit/Educational / Posters - Single
SHASHINSANMYAKU-ZOO-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Public Service/Non-Profit/Educational / Posters - Single
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Single
Tree
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Single
Head
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards
Agency: Bates Enterprise / New Delhi
Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral
Agency: BBDO / New York
Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging
Agency: BBDO / Singapore
Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity
Agency: Block (BlockBranding.com) / Perth
Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery?
Agency: Calder Bateman / Edmonton
Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery
Agency: disturbance / Durban
Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant
Agency: HGV / London
Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab
Agency: Kinetic Singapore / singapore
Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg
Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Agency:
Theme Publishing, Inc. / New York
Client:
Theme Publishing, Inc.
Title:
Theme magazine
Category:
Publication Design / Magazine Design
Annual ID:
07279D
Award:
2007 Design Merit Award
Agency:
Blind / Santa Monica
Client:
Specialized
Title:
Happy Entrails
Category:
Broadcast Design / Single
Annual ID:
07297D
Award:
2007 Design Merit Award
Agency:
Head Gear Animation / Toronto
Client:
MTV International
Title:
MTV 48 Fest
Category:
Broadcast Design / Single
Annual ID:
07298D
Award:
2007 Design Merit Award
Agency:
leftchannel / columbus
Client:
leftchannel
Title:
blissful
Category:
Broadcast Design / Single
Annual ID:
07299D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nemo Design, Nike
Title:
NKE6.0
Category:
Broadcast Design / Single
Annual ID:
07300D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Buenos Aires Zoo
Title:
Together
Category:
Broadcast Design / Single
Annual ID:
07301D
Award:
2007 Design Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Mad World
Category:
Broadcast Design / Single
Annual ID:
07302D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
CMT
Title:
CMT Films - cow
Category:
Broadcast Design / Single
Annual ID:
07303D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
NOGGIN JUly Song: "Are We There Yet?"
Category:
Broadcast Design / Single
Annual ID:
07304D
Award:
2007 Design Merit Award
Agency:
Stardust / santa monica
Client:
Fuel TV
Title:
Nathan Reifke Signature Series
Category:
Broadcast Design / Single
Annual ID:
07305D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
Japan Broadcast Network
Title:
Cubic Fever - Digital Art Festival 2006 -
Category:
Broadcast Design / Single
Annual ID:
07306D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT T
Title:
Goat version
Category:
Broadcast Design / Single
Annual ID:
07307D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT TOKYO
Title:
Crow version
Category:
Broadcast Design / Single
Annual ID:
07308D
Award:
2007 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Black Comedy
Category:
Broadcast Design / Single
Annual ID:
07309D
Award:
2007 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Black Cat Coffee (Thailand) Co.,Ltd.
Title:
Black Cat Coffee
Category:
Package Design / Campaign
Annual ID:
07135D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Green Tea Packaging
Category:
Package Design / Campaign
Annual ID:
07136D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Packaging
Category:
Package Design / Campaign
Annual ID:
07137D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Indigenous Packaging
Category:
Package Design / Campaign
Annual ID:
07138D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's SUPER
Category:
Package Design / Campaign
Annual ID:
07139D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Aroma Ragusea
Title:
Aroma Ragusea
Category:
Package Design / Campaign
Annual ID:
07140D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Selfridges & Co
Title:
Selfridges Brand Packaging
Category:
Package Design / Campaign
Annual ID:
07141D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Waitrose Ltd
Title:
Waitrose Mustards
Category:
Package Design / Campaign
Annual ID:
07142D
Award:
2007 Design Merit Award
Agency:
Mother / New York
Client:
Mother + BlueQ
Title:
I'm Not Candy
Category:
Package Design / Campaign
Annual ID:
07143D
Award:
2007 Design Merit Award
Agency:
Old Navy / San Francisco
Client:
Old Navy
Title:
Packaging for Old Navy Dog Supply
Category:
Package Design / Campaign
Annual ID:
07144D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Tank Goodness
Title:
Tank Goodness Promo Materials
Category:
Package Design / Campaign
Annual ID:
07145D
Award:
2007 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
muse
Title:
Hair Bags
Category:
Package Design / Campaign
Annual ID:
07146D
Award:
2007 Design Merit Award
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Godsend Trading Company Limited
Title:
blablabra
Category:
Package Design / Campaign
Annual ID:
07147D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Breadsticks
Category:
Package Design / Campaign
Annual ID:
07148D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Vegetables and Pastas
Category:
Package Design / Campaign
Annual ID:
07149D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase
Title:
Homebase Lawn Feed
Category:
Package Design / Campaign
Annual ID:
07150D
Award:
2007 Design Merit Award
Agency:
A / New Delhi
Client:
A:Door
Title:
Vertigo
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07313D
Award:
2007 Design Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Nature Society Singapore
Title:
Matches
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07314D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mission to the Blind
Title:
The Taj Mahal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07315D
Award:
2007 Design Merit Award
Agency:
Citizen Shing / Seattle
Client:
Citizen Red
Title:
WMD
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07316D
Award:
2007 Design Merit Award
Agency:
Cramer-Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Robot
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07317D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-ZOO-
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07318D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07319D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07320D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07321D
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07089D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mukul Goyal
Title:
Foldout Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07090D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07091D
Award:
2007 Design Merit Award
Agency:
BBDO / Singapore
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07092D
Award:
2007 Design Merit Award
Agency:
Block (BlockBranding.com) / Perth
Client:
Test Tube
Title:
Test Tube Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07093D
Award:
2007 Design Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Johnston Research
Title:
Stationery?
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07094D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
disturbance stationery
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07095D
Award:
2007 Design Merit Award
Agency:
HGV / London
Client:
Iqbal Wahab
Title:
Roast Restaurant
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07096D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
I.D.Lab
Title:
I.D.Lab
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07097D
Award:
2007 Design Merit Award
Agency:
Ligalux GmbH / Hamburg
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07098D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Coca-Cola Zero Brand Identity and Visual Language
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07099D