The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity
Agency: Hakuhodo Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots
Agency: JWT / London
Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace
Agency: McCann Erickson, India / Mumbai
Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions
Agency: MJZ / London
Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants"
Agency: MJZ / Los Angeles
Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam
Agency: Publicis Conseil / Paris
Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
Capital E Pressbook Fall 2006
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
Capital E Pressbook Spring 2007
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
LVC Pressbook Spring 2007
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Direct Mail / Single
'TROUSERS POSTCARD'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Direct Mail / Single
Institution for imagination
Agency: grass / dasein / Kuala lumpur
Client: Dasein Academy of Art Category: Direct Mail / Single
Laundrette Business Card
Agency: Lowe Bull / Cape Town City Bowl
Client: Absolutely Clean Category: Direct Mail / Single
Take Back Control
Agency: Ogilvy & Mather, New York / New York
Client: IBM Category: Direct Mail / Single
2006 Galaxy A/W Collection
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd. Category: Direct Mail / Single
365 on Death Row
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Alive e.V. gegen Todesstrafe Category: Direct Mail / Single
TOKYO GREAT VISUAL Geeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: TOKYO GREAT VISUAL INC. Category: Direct Mail / Single
Duffy & Partners Profile and Portfolio
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Booklet/Brochure
Nintendo 2007 Recruitment Booklet
Agency: Nintendo Co., Ltd. / Kyoto
Client: Nintendo co., Ltd. Category: Brand and Corporate Identity Design / Booklet/Brochure
Presidium Brochure
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Brand and Corporate Identity Design / Booklet/Brochure
On the Road
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
The Hero With A Thousand Faces
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
Cardboard Design
Agency: DraftFCB / New York
Client: Cardboardesign.com Category: Direct Mail / Campaign
Campaign Against Torture
Agency: BBDO Denmark / Copenhagen K
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guide
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: International society for human rights (IGFM) Category: Public Service/Political Print / Newspaper or Magazine - Campaign
War orphans
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bischoefliches Hilfswerk Misereor e.V. Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop Child Abuse
Agency: Leo Burnett India / Mumbai
Client: Prerana Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Rare Sightings
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
IAPA
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Aware - Monsters Campaign
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Crime scences
Agency: Springer & Jacoby / Hamburg
Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07392T
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07393T
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
CTI Mobile
Title:
Secret
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07394T
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
Humanity
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07395T
Award:
2007 Advertising Merit Award
Agency:
JWT / London
Client:
MTV
Title:
Idiots
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07396T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
TODO ME EMOCIONA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07397T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Underwater World
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07398T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Coinage
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07399T
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Happy Dent Teeth Whitening Gum
Title:
HappyDent Palace
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07400T
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07401T
Award:
2007 Advertising Merit Award
Agency:
MJZ / London
Client:
Lynx
Title:
Billions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07402T
Award:
2007 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Altoids
Title:
Altoids "Fruit Pants"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07403T
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
VIKING
Title:
Ad Vitam Aeternam
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07404T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Folgers coffee
Title:
Happy Morning
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07405T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
4 x 4
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07406T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07407T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Endure
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07408T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
I Feel Pretty
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07409T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Painted Experience
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07410T
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
Capital E Pressbook Fall 2006
Category:
Direct Mail / Single
Annual ID:
07280D
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
Capital E Pressbook Spring 2007
Category:
Direct Mail / Single
Annual ID:
07281D
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
LVC Pressbook Spring 2007
Category:
Direct Mail / Single
Annual ID:
07282D
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Chase
Category:
Direct Mail / Single
Annual ID:
07283D
Award:
2007 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Direct Mail / Single
Annual ID:
07284D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS POSTCARD'
Category:
Direct Mail / Single
Annual ID:
07285D
Award:
2007 Design Merit Award
Agency:
Exposure / New York
Client:
Dr.Martens
Title:
Magic Invite
Category:
Direct Mail / Single
Annual ID:
07286D
Award:
2007 Design Merit Award
Agency:
grass / dasein / Kuala lumpur
Client:
Dasein Academy of Art
Title:
Institution for imagination
Category:
Direct Mail / Single
Annual ID:
07287D
Award:
2007 Design Merit Award
Agency:
Lowe Bull / Cape Town City Bowl
Client:
Absolutely Clean
Title:
Laundrette Business Card
Category:
Direct Mail / Single
Annual ID:
07288D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
IBM
Title:
Take Back Control
Category:
Direct Mail / Single
Annual ID:
07289D
Award:
2007 Design Merit Award
Agency:
OgilvyOne Worldwide / London
Client:
Water Aid
Title:
Umbrella
Category:
Direct Mail / Single
Annual ID:
07290D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Eve Group Co., Ltd.
Title:
2006 Galaxy A/W Collection
Category:
Direct Mail / Single
Annual ID:
07291D
Award:
2007 Design Merit Award
Agency:
Proximity Philippines / Makati City
Client:
KBP
Title:
KBP "DM Kit"
Category:
Direct Mail / Single
Annual ID:
07292D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Alive e.V. gegen Todesstrafe
Title:
365 on Death Row
Category:
Direct Mail / Single
Annual ID:
07293D
Award:
2007 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
TOKYO GREAT VISUAL INC.
Title:
TOKYO GREAT VISUAL Geeting
Category:
Direct Mail / Single
Annual ID:
07294D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Profile and Portfolio
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07074D
Award:
2007 Design Merit Award
Agency:
Nintendo Co., Ltd. / Kyoto
Client:
Nintendo co., Ltd.
Title:
Nintendo 2007 Recruitment Booklet
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07075D
Award:
2007 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Brochure
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07076D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
On the Road
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07077D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Hero With A Thousand Faces
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07078D
Award:
2007 Design Merit Award
Agency:
DraftFCB / New York
Client:
Cardboardesign.com
Title:
Cardboard Design
Category:
Direct Mail / Campaign
Annual ID:
07295D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
emerystudio
Title:
RANT
Category:
Direct Mail / Campaign
Annual ID:
07296D
Award:
2007 Advertising Merit Award
Agency:
BBDO Denmark / Copenhagen K
Client:
Amnesty International
Title:
Campaign Against Torture
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07299A
Award:
2007 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
Guide
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07300A
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
International society for human rights (IGFM)
Title:
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07301A
Award:
2007 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bischoefliches Hilfswerk Misereor e.V.
Title:
War orphans
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07302A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Prerana
Title:
Stop Child Abuse
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07303A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
WWF
Title:
Rare Sightings
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07304A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07305A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware - Monsters Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07306A
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07307A