The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
2nd Hand Furniture
Agency: BBDO / Bangkok
Client: BKK 2nd Hand Furniture Category: Corporate Identity / Corporate Identity - Single
�VINYL RECORD CARD�
Agency: KNARF / New York
Client: DJ LUKE Category: Corporate Identity / Corporate Identity - Single
Aioi Dental Clinic No.1
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Frame
Agency: Rediffusion DY&R / Mumbai
Client: Getty Images Category: Corporate Identity / Corporate Identity - Single
Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Mobile Tracker- Illustration
Agency: Cheil Communications / New Delhi
Client: Samsung Mobile Category: Collateral Design / P.O.P. and In-Store - Campaign
Shibuya, 42 Clicks, Parade Square
Agency: Ogilvy Singapore / Singapore
Client: GSK/ENO Category: Collateral Design / P.O.P. and In-Store - Campaign
There's a Craftsman in All of Us
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Campaign
Acne Paper Nr 4
Agency: Acne Creative / Stockholm
Client: Acne Paper Category: Publication Design / Magazine Design
Parabol SE "The Recollection Issue" A Personal View on the Essl Collection
Agency: section.d design.communication gmbh / Vienna
Client: Sammlung Essl (Essl Collection) Category: Publication Design / Magazine Design
NEWWORK MAGAZINE
Agency: studio NEWWORK / NEW YORK
Client: studio NEWWORK Category: Publication Design / Magazine Design
Quilt Logo
Agency: Bailey Lauerman / Lincoln
Client: International Quilt Study Center Category: Branding / Logo/Trademark Design - Single Only
Groundworks
Agency: BBDO Atlanta / Atlanta
Client: BBDO Atlanta Category: Branding / Logo/Trademark Design - Single Only
Miss Smith Logo
Agency: BBDO / New York
Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Pencil Ribbon
Agency: BooneOakley / Charlotte
Client: The Writers Guild of America Category: Branding / Logo/Trademark Design - Single Only
Quicksilver Gas Services Logo
Agency: Concussion, LLP / Fort Worth
Client: Quicksilver Gas Services Category: Branding / Logo/Trademark Design - Single Only
Hands and Tree
Agency: Contract Advertising / New Delhi
Client: Help Delhi Breathe Category: Branding / Logo/Trademark Design - Single Only
Whopper Hat Logo
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Branding / Logo/Trademark Design - Single Only
Garland
Agency: Dustin Arnold / Los Angeles
Client: Harry Winston Category: Branding / Logo/Trademark Design - Single Only
Death by Chocolate
Agency: Dustin Arnold / Los Angeles
Client: D.L. & Co. Category: Branding / Logo/Trademark Design - Single Only
Straight Face
Agency: Equus Red Cell / New Delhi
Client: Straight Face Category: Branding / Logo/Trademark Design - Single Only
Goldenrock
Agency: GJP Advertising and Design / Toronto
Client: Goldenrock Category: Branding / Logo/Trademark Design - Single Only
TOKYO in PROCESS
Agency: Go Hosokawa / TOKYO
Client: Takashimaya Company, Limited Category: Branding / Logo/Trademark Design - Single Only
Bouquets for Books
Agency: Go Welsh / Lancaster
Client: Royer's Flowers & Gifts Category: Branding / Logo/Trademark Design - Single Only
Tamarind Logo
Agency: Hornall Anderson Design / Seattle
Client: Holland America Category: Branding / Logo/Trademark Design - Single Only
FLICK OFF Logo
Agency: Key Gordon Communications / Toronto
Client: Environmental Defence Canada Category: Branding / Logo/Trademark Design - Single Only
Miller and Green Identity
Agency: Landor Associates / Sydney
Client: Miller and Green Category: Branding / Logo/Trademark Design - Single Only
One Degree Logo
Agency: Landor Associates / Sydney
Client: News Limited Category: Branding / Logo/Trademark Design - Single Only
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Branding / Logo/Trademark Design - Single Only
Licious
Agency: Leo Burnett / Toronto
Client: Licious Living Category: Branding / Logo/Trademark Design - Single Only
Harrison Pipelines Logo
Agency: MacLaren McCann Canada / Calgary
Client: Harrison Pipelines Category: Branding / Logo/Trademark Design - Single Only
Chamber Music Society logo
Agency: Ogilvy Durhan / Cary
Client: Chamber Music Society of Central Virginia Category: Branding / Logo/Trademark Design - Single Only
Baby Boomers
Agency: Red Lion (A division of Publicis) / mumbai
Client: Baby Boomers Category: Branding / Logo/Trademark Design - Single Only
Ocon
Agency: SS+K / New York
Client: Obama For America Category: Branding / Logo/Trademark Design - Single Only
Cocoa Logo
Agency: Struck / Salt Lake City
Client: Cocoa Category: Branding / Logo/Trademark Design - Single Only
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Moving
Agency: Clemenger Proximity Melbourne / Melbourne
Client: Rathdowne Fabrics Category: Direct Mail / Single
Half the Salt
Agency: Livengood/Nowack / Portland
Client: Pacific Natural Foods Category: Direct Mail / Single
Gap 2006 CSR
Agency: Cahan & Associates / San Francisco
Client: Gap, Inc. Category: Branding / Annual Report
Q&A Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Branding / Annual Report
KAKUZAI memo block
Agency: HAKUHODO inc. / TOKYO
Client: ginza graphic gallery Category: Product Design / Single
ASICS Triathlon
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: ASICS Europe B.V. Category: Product Design / Single
MUSEUM OF CHILDHOOD
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
VECTORSCOPE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Trendreport 2008
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Please Plant Trees
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Campaign
City/Key/Man
Agency: Wray Ward / Charlotte
Client: Arts & Science Council of Charlotte Category: Public Service/Non-Profit/Educational / Posters - Campaign
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Environmental Design / Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BKK 2nd Hand Furniture
Title:
2nd Hand Furniture
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08083D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
DJ LUKE
Title:
�VINYL RECORD CARD�
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08084D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.1
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08085D
Award:
2008 Design Merit Award
Agency:
Rediffusion DY&R / Mumbai
Client:
Getty Images
Title:
Frame
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08086D
Award:
2008 Design Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Speedlines
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08157D
Award:
2008 Design Merit Award
Agency:
Cheil Communications / New Delhi
Client:
Samsung Mobile
Title:
Mobile Tracker- Illustration
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08158D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
GSK/ENO
Title:
Shibuya, 42 Clicks, Parade Square
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08159D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
There's a Craftsman in All of Us
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08160D
Award:
2008 Design Merit Award
Agency:
Acne Creative / Stockholm
Client:
Acne Paper
Title:
Acne Paper Nr 4
Category:
Publication Design / Magazine Design
Annual ID:
08200D
Award:
2008 Design Merit Award
Agency:
section.d design.communication gmbh / Vienna
Client:
Sammlung Essl (Essl Collection)
Title:
Parabol SE "The Recollection Issue" A Personal View on the Essl Collection
Category:
Publication Design / Magazine Design
Annual ID:
08201D
Award:
2008 Design Merit Award
Agency:
studio NEWWORK / NEW YORK
Client:
studio NEWWORK
Title:
NEWWORK MAGAZINE
Category:
Publication Design / Magazine Design
Annual ID:
08202D
Award:
2008 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
International Quilt Study Center
Title:
Quilt Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08059D
Award:
2008 Design Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
BBDO Atlanta
Title:
Groundworks
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08060D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Miss Smith
Title:
Miss Smith Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08061D
Award:
2008 Design Merit Award
Agency:
BooneOakley / Charlotte
Client:
The Writers Guild of America
Title:
Pencil Ribbon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08062D
Award:
2008 Design Merit Award
Agency:
Concussion, LLP / Fort Worth
Client:
Quicksilver Gas Services
Title:
Quicksilver Gas Services Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08063D
Award:
2008 Design Merit Award
Agency:
Contract Advertising / New Delhi
Client:
Help Delhi Breathe
Title:
Hands and Tree
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08064D
Award:
2008 Design Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Hat Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08065D
Award:
2008 Design Merit Award
Agency:
Dustin Arnold / Los Angeles
Client:
Harry Winston
Title:
Garland
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08066D
Award:
2008 Design Merit Award
Agency:
Dustin Arnold / Los Angeles
Client:
D.L. & Co.
Title:
Death by Chocolate
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08067D
Award:
2008 Design Merit Award
Agency:
Equus Red Cell / New Delhi
Client:
Straight Face
Title:
Straight Face
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08068D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Goldenrock
Title:
Goldenrock
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08069D
Award:
2008 Design Merit Award
Agency:
Go Hosokawa / TOKYO
Client:
Takashimaya Company, Limited
Title:
TOKYO in PROCESS
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08070D
Award:
2008 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Royer's Flowers & Gifts
Title:
Bouquets for Books
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08071D
Award:
2008 Design Merit Award
Agency:
Hornall Anderson Design / Seattle
Client:
Holland America
Title:
Tamarind Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08072D
Award:
2008 Design Merit Award
Agency:
Key Gordon Communications / Toronto
Client:
Environmental Defence Canada
Title:
FLICK OFF Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08073D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
Miller and Green
Title:
Miller and Green Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08074D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
News Limited
Title:
One Degree Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08075D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08076D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Licious Living
Title:
Licious
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08077D
Award:
2008 Design Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Harrison Pipelines
Title:
Harrison Pipelines Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08078D
Award:
2008 Design Merit Award
Agency:
Ogilvy Durhan / Cary
Client:
Chamber Music Society of Central Virginia
Title:
Chamber Music Society logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08079D
Award:
2008 Design Merit Award
Agency:
Red Lion (A division of Publicis) / mumbai
Client:
Baby Boomers
Title:
Baby Boomers
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08080D
Award:
2008 Design Merit Award
Agency:
SS+K / New York
Client:
Obama For America
Title:
Ocon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08081D
Award:
2008 Design Merit Award
Agency:
Struck / Salt Lake City
Client:
Cocoa
Title:
Cocoa Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08082D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Direct Mail / Single
Annual ID:
08203D
Award:
2008 Design Merit Award
Agency:
Clemenger Proximity Melbourne / Melbourne
Client:
Rathdowne Fabrics
Title:
Moving
Category:
Direct Mail / Single
Annual ID:
08204D
Award:
2008 Design Merit Award
Agency:
Livengood/Nowack / Portland
Client:
Pacific Natural Foods
Title:
Half the Salt
Category:
Direct Mail / Single
Annual ID:
08205D
Award:
2008 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Gap, Inc.
Title:
Gap 2006 CSR
Category:
Branding / Annual Report
Annual ID:
08047D
Award:
2008 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Q&A Annual Report
Category:
Branding / Annual Report
Annual ID:
08048D
Award:
2008 Design Merit Award
Agency:
HAKUHODO inc. / TOKYO
Client:
ginza graphic gallery
Title:
KAKUZAI memo block
Category:
Product Design / Single
Annual ID:
08115D
Award:
2008 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Triathlon
Category:
Product Design / Single
Annual ID:
08116D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
MUSEUM OF CHILDHOOD
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08241D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
VECTORSCOPE
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08242D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
Trendreport 2008
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08243D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08244D
Award:
2008 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
WWF
Title:
Please Plant Trees
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08245D
Award:
2008 Design Merit Award
Agency:
Wray Ward / Charlotte
Client:
Arts & Science Council of Charlotte
Title:
City/Key/Man
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08246D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Annual ID:
08186D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Annual ID:
08187D
