The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Number 23
Agency: imaginary Forces / Los Angeles
Client: New Line Cinema Category: Broadcast Design / Single
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Origami
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: ASICS Europe B.V. Category: Broadcast Design / Single
Hello Goodbuy :60
Agency: Peterson Milla Hooks / Minneapolis
Client: Target Category: Broadcast Design / Single
Words in a different light
Agency: Saatchi & Saatchi Australia / Sydney
Client: Sydney Writers' Festival 2007 Category: Broadcast Design / Single
Utterubbish Notebooks
Agency: Asylum Creative / Singapore
Client: Asylum Creative Category: Public Service/Non-Profit/Educational / Collateral - Campaign
The power of a coin
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bischöfliches Hilfswerk Misereor e.V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
Conveyor Belt
Agency: BBDO / New York
Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Skeleton
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Muscles
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Organs
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Environmental Design / Single
Streamers
Agency: GJP Advertising and Design / Toronto
Client: It's My Party Category: Environmental Design / Single
Hospitality Design Trade Booth 2007
Agency: Kuhlmann Leavitt, Inc. / Saint Louis
Client: Formica Corporation Category: Environmental Design / Single
Helios House
Agency: Ogilvy & Mather / New York
Client: BP Corporation of North America Category: Environmental Design / Single
Ripped Exit Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Pathway Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Sidewalk Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Hairstyles
Agency: Rediffusion DY&R / Mumbai
Client: Juice Hair Category: Environmental Design / Single
Satellite Dish
Agency: Scholz & Friends / Berlin
Client: redblue Marketing GmbH Category: Environmental Design / Single
Chubu Electric Power
Agency: TUGBOAT / Tokyo
Client: Chubu Electric Power Co.,Inc. Category: Environmental Design / Single
Cheese Greeting Card 2008
Agency: BBDO / Bangkok
Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card
Agency: Office / San Francisco
Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card
Agency: The Goldfish Creative / Hong Kong
Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Red Cherie
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
FREEDOM DVD series
Agency: ground Tokyo / Tokyo
Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Oil
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: the garage winery e.k. Anthony Robert Hammond Category: Package Design / Campaign
Rembrandt Product Packaging
Agency: Mother NY / New York City
Client: Rembrandt Category: Package Design / Campaign
Award:
2008 Design Merit Award
Agency:
imaginary Forces / Los Angeles
Client:
New Line Cinema
Title:
The Number 23
Category:
Broadcast Design / Single
Annual ID:
08214D
Award:
2008 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Mix Brazil Festival
Title:
Mix Brazil
Category:
Broadcast Design / Single
Annual ID:
08215D
Award:
2008 Design Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Broadcast Design / Single
Annual ID:
08216D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Science Channel
Title:
Void
Category:
Broadcast Design / Single
Annual ID:
08217D
Award:
2008 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
ASICS Europe B.V.
Title:
Origami
Category:
Broadcast Design / Single
Annual ID:
08218D
Award:
2008 Design Merit Award
Agency:
Peterson Milla Hooks / Minneapolis
Client:
Target
Title:
Hello Goodbuy :60
Category:
Broadcast Design / Single
Annual ID:
08219D
Award:
2008 Design Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Sydney Writers' Festival 2007
Title:
Words in a different light
Category:
Broadcast Design / Single
Annual ID:
08220D
Award:
2008 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
Asylum Creative
Title:
Utterubbish Notebooks
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08253D
Award:
2008 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bischöfliches Hilfswerk Misereor e.V.
Title:
The power of a coin
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08254D
Award:
2008 Design Merit Award
Agency:
artless Inc. / Tokyo
Client:
WOW INC.
Title:
WOW10 : art book and DVD
Category:
Publication Design / Book Design
Annual ID:
08193D
Award:
2008 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Annual ID:
08194D
Award:
2008 Design Merit Award
Agency:
goen / Tokyo
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Annual ID:
08195D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Erik Penser Fondkommission
Title:
Pointless things to collect: Weapons.
Category:
Publication Design / Book Design
Annual ID:
08196D
Award:
2008 Design Merit Award
Agency:
Mother / London
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Annual ID:
08197D
Award:
2008 Design Merit Award
Agency:
Paprika / Montreal
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Annual ID:
08198D
Award:
2008 Design Merit Award
Agency:
sagmeister inc. / new York
Client:
Abrams Inc.
Title:
Things I have learned in my Life so far
Category:
Publication Design / Book Design
Annual ID:
08199D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08153D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Skeleton
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08154D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Muscles
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08155D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Organs
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08156D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Environmental Design / Single
Annual ID:
08167D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Daisy Flower Bed
Category:
Environmental Design / Single
Annual ID:
08168D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Annual ID:
08169D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Annual ID:
08170D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Annual ID:
08171D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Fish
Category:
Environmental Design / Single
Annual ID:
08172D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jellyfish
Category:
Environmental Design / Single
Annual ID:
08173D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Butterfly
Category:
Environmental Design / Single
Annual ID:
08174D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Annual ID:
08175D
Award:
2008 Design Merit Award
Agency:
Colenso BBDO / Ponsonby
Client:
TV3
Title:
sensor light
Category:
Environmental Design / Single
Annual ID:
08176D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
It's My Party
Title:
Streamers
Category:
Environmental Design / Single
Annual ID:
08177D
Award:
2008 Design Merit Award
Agency:
Kuhlmann Leavitt, Inc. / Saint Louis
Client:
Formica Corporation
Title:
Hospitality Design Trade Booth 2007
Category:
Environmental Design / Single
Annual ID:
08178D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
BP Corporation of North America
Title:
Helios House
Category:
Environmental Design / Single
Annual ID:
08179D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Exit Standee
Category:
Environmental Design / Single
Annual ID:
08180D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Pathway Standee
Category:
Environmental Design / Single
Annual ID:
08181D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Sidewalk Standee
Category:
Environmental Design / Single
Annual ID:
08182D
Award:
2008 Design Merit Award
Agency:
Rediffusion DY&R / Mumbai
Client:
Juice Hair
Title:
Hairstyles
Category:
Environmental Design / Single
Annual ID:
08183D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
redblue Marketing GmbH
Title:
Satellite Dish
Category:
Environmental Design / Single
Annual ID:
08184D
Award:
2008 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Chubu Electric Power Co.,Inc.
Title:
Chubu Electric Power
Category:
Environmental Design / Single
Annual ID:
08185D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BBDO Bangkok Ltd.
Title:
Cheese Greeting Card 2008
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08161D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08162D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Bag
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08163D
Award:
2008 Design Merit Award
Agency:
Office / San Francisco
Client:
Office
Title:
2007 Office Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08164D
Award:
2008 Design Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication Paninis
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08165D
Award:
2008 Design Merit Award
Agency:
The Goldfish Creative / Hong Kong
Client:
The Goldfish Creative
Title:
Pop Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08166D
Award:
2008 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Red Cherie
Category:
Package Design / Campaign
Annual ID:
08104D
Award:
2008 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Myndology
Title:
BARE
Category:
Package Design / Campaign
Annual ID:
08105D
Award:
2008 Design Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Bandai Visual Co., Ltd
Title:
FREEDOM DVD series
Category:
Package Design / Campaign
Annual ID:
08106D
Award:
2008 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
the garage winery e.k. Anthony Robert Hammond
Title:
Oil
Category:
Package Design / Campaign
Annual ID:
08107D
Award:
2008 Design Merit Award
Agency:
Mother NY / New York City
Client:
Rembrandt
Title:
Rembrandt Product Packaging
Category:
Package Design / Campaign
Annual ID:
08108D