The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Book "Heaven or Hell"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Art Directors Club Germany/Focus Magazine Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Opera Stuttgart Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Theater Stuttgart Category: Branding / Booklet/Brochure
DI10 Inspiration Programme
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Brand Book
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
AGDA Xmas Party
Agency: Landor Associates / Sydney
Client: AGDA Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Paraplegia
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong
Client: The Economist Category: Collateral Design / Posters - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral Design / Posters - Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Collateral Design / Posters - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Single
Hanamoto 29 (Meat Day) No.1
Agency: Penguin Graphics / Hiroshima
Client: Hanamoto Category: Collateral Design / Posters - Single
Middle of Nowhere poster
Agency: Planet Propaganda / Madison
Client: UW-Whitewater Category: Collateral Design / Posters - Single
Grow, Create, Explore
Agency: Wink / Minneapolis
Client: Target Category: Collateral Design / Posters - Single
Happiness
Agency: Y&R Singapore / Singapore
Client: OceanNEnvironment Ltd Category: Collateral Design / Posters - Single
Jonathan
Agency: JWT Singapore / Singapore
Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos
Agency: MTV Networks / New York
Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious
Agency: Passing Notes, Inc. / Oakland
Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza
Agency: Penguin Graphics / Hiroshima
Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity
Agency: Sandstrom Design / Portland
Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
Bootlegger
Agency: Bailey Lauerman / Lincoln
Client: Bootlegger, Inc. Category: Package Design / Single
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Agency: DENTSU INC. / Tokyo
Client: Oji Nepia Co.,Ltd. Category: Package Design / Single
"iwai" wrapping cloth
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Package Design / Single
YAOKI
Agency: DENTSU KYUSHU INC. / Fukuoka
Client: Renaissance Project Co.,Ltd. Category: Package Design / Single
Three Films by Hiroshi Teshigahara
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
4 by Agnès Varda
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
Lovejoy Vodka - Pink Label
Agency: ID Branding / Portland
Client: Integrity Spirits Category: Package Design / Single
Hifana Connect
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: W+K Tokyo Lab Category: Package Design / Single
La boite qui Roule
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Verein Pavillon Nouvel Category: Package Design / Single
Enemies of Advertising
Agency: WORK Labs / Richmond
Client: WORK Labs Category: Direct Mail / Campaign
Burger
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Lovestoned (blue section)
Agency: Blind / Santa Monica
Client: HSI/Justin Timberlake Category: Broadcast Design / Single
OKGO "Do What You Want"
Agency: Blip Boutique / Los Angeles
Client: Capitol Records Category: Broadcast Design / Single
31 Days of Oscar
Agency: Curious Pictures / New York
Client: Turner Classic Movies Category: Broadcast Design / Single
Circle Squared
Agency: HunterGatherer / New York
Client: The New York Times Category: Broadcast Design / Single
Swerve Festival Open
Agency: HunterGatherer / New York
Client: Swerve Festival Category: Broadcast Design / Single
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Art Directors Club Germany/Focus Magazine
Title:
Book "Heaven or Hell"
Category:
Branding / Booklet/Brochure
Annual ID:
08054D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Opera Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08055D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Theater Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08056D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Inspiration Programme
Category:
Branding / Booklet/Brochure
Annual ID:
08057D
Award:
2008 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
08058D
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
AGDA
Title:
AGDA Xmas Party
Category:
Collateral Design / Posters - Single
Annual ID:
08126D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Category:
Collateral Design / Posters - Single
Annual ID:
08127D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Paraplegia
Category:
Collateral Design / Posters - Single
Annual ID:
08128D
Award:
2008 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Annual ID:
08129D
Award:
2008 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral Design / Posters - Single
Annual ID:
08130D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Collateral Design / Posters - Single
Annual ID:
08131D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Collateral Design / Posters - Single
Annual ID:
08132D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Hanamoto
Title:
Hanamoto 29 (Meat Day) No.1
Category:
Collateral Design / Posters - Single
Annual ID:
08133D
Award:
2008 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
UW-Whitewater
Title:
Middle of Nowhere poster
Category:
Collateral Design / Posters - Single
Annual ID:
08134D
Award:
2008 Design Merit Award
Agency:
Wink / Minneapolis
Client:
Target
Title:
Grow, Create, Explore
Category:
Collateral Design / Posters - Single
Annual ID:
08135D
Award:
2008 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
OceanNEnvironment Ltd
Title:
Happiness
Category:
Collateral Design / Posters - Single
Annual ID:
08136D
Award:
2008 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
Jonathan Tay Pte Ltd
Title:
Jonathan
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08087D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
NOGGIN Logos
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08088D
Award:
2008 Design Merit Award
Agency:
Passing Notes, Inc. / Oakland
Client:
Peek... aren't you curious
Title:
Peek... aren't you curious
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08089D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Soukouen
Title:
Wabi Sabi Waza
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08090D
Award:
2008 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mint Dental Works
Title:
Mint Dental Works Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08091D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Keyboards
Category:
Package Design / Single
Annual ID:
08092D
Award:
2008 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Bootlegger, Inc.
Title:
Bootlegger
Category:
Package Design / Single
Annual ID:
08093D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Oji Nepia Co.,Ltd.
Title:
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Category:
Package Design / Single
Annual ID:
08094D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" wrapping cloth
Category:
Package Design / Single
Annual ID:
08095D
Award:
2008 Design Merit Award
Agency:
DENTSU KYUSHU INC. / Fukuoka
Client:
Renaissance Project Co.,Ltd.
Title:
YAOKI
Category:
Package Design / Single
Annual ID:
08096D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
Three Films by Hiroshi Teshigahara
Category:
Package Design / Single
Annual ID:
08097D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
4 by Agnès Varda
Category:
Package Design / Single
Annual ID:
08098D
Award:
2008 Design Merit Award
Agency:
Opto Design / new york
Client:
Opto Design
Title:
365x360
Category:
Package Design / Single
Annual ID:
08099D
Award:
2008 Design Merit Award
Agency:
ID Branding / Portland
Client:
Integrity Spirits
Title:
Lovejoy Vodka - Pink Label
Category:
Package Design / Single
Annual ID:
08100D
Award:
2008 Design Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Package Design / Single
Annual ID:
08101D
Award:
2008 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
W+K Tokyo Lab
Title:
Hifana Connect
Category:
Package Design / Single
Annual ID:
08102D
Award:
2008 Design Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Verein Pavillon Nouvel
Title:
La boite qui Roule
Category:
Package Design / Single
Annual ID:
08103D
Award:
2008 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
WORK Labs
Title:
Enemies of Advertising
Category:
Direct Mail / Campaign
Annual ID:
08206D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Annual ID:
08207D
Award:
2008 Design Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
KFC Holdings (Malaysia) Bhd
Title:
Burger
Category:
Broadcast Design / Single
Annual ID:
08208D
Award:
2008 Design Merit Award
Agency:
Blind / Santa Monica
Client:
HSI/Justin Timberlake
Title:
Lovestoned (blue section)
Category:
Broadcast Design / Single
Annual ID:
08209D
Award:
2008 Design Merit Award
Agency:
Blip Boutique / Los Angeles
Client:
Capitol Records
Title:
OKGO "Do What You Want"
Category:
Broadcast Design / Single
Annual ID:
08210D
Award:
2008 Design Merit Award
Agency:
Curious Pictures / New York
Client:
Turner Classic Movies
Title:
31 Days of Oscar
Category:
Broadcast Design / Single
Annual ID:
08211D
Award:
2008 Design Merit Award
Agency:
HunterGatherer / New York
Client:
The New York Times
Title:
Circle Squared
Category:
Broadcast Design / Single
Annual ID:
08212D
Award:
2008 Design Merit Award
Agency:
HunterGatherer / New York
Client:
Swerve Festival
Title:
Swerve Festival Open
Category:
Broadcast Design / Single
Annual ID:
08213D