The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
America's Favorite Architecture
Agency: CG Partners / New york
Client: American Institute of Architects Category: Environmental Design / Campaign
Read! Ride! Read! The Loop Line Manga Relay Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHUEISHA Inc. Category: Environmental Design / Campaign
"iwai"event
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
X Exhibition
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: SGDA & Loook Category: Environmental Design / Campaign
Graffiti Projections MTV Awards
Agency: Serviceplan Munich / Hamburg / Munich
Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign
INSPIRATIONS: AIGA 50
Agency: Design Army / Washington
Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE"
Agency: KNARF / New York
Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion
Agency: Scholz & Friends / Berlin
Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank
Agency: Scholz & Friends / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
MesatexJapan F/W Fabric Collection
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Campaign
Life
Agency: ADK / Tokyo
Client: AIG Star Life Insuranc .Co.,Ltd. Category: Collateral Design / Posters - Campaign
Listen to the Deaf
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Ritz - Wildposting
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Campaign
The Mainichi Plastic Bag Newspaper
Agency: Hakuhodo Inc. / Tokyo
Client: The Mainichi Newspapers Co. Category: Collateral Design / Posters - Campaign
paper-cut
Agency: INVISIBLE/guangzhou / guangzhou
Client: long term Category: Collateral Design / Posters - Campaign
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
bubble
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Malteser "Typo Crash" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Campaign
Frame by Frame
Agency: Ogilvy Johannesburg / Johannesburg
Client: Audi SA Category: Collateral Design / Posters - Campaign
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Campaign
Big Business¢ò-1
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: Sense Publish Category: Collateral Design / Posters - Campaign
Animals/Giraffe/Tiger/Bats
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Zheng He/Columbus/Zhou Yu
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
ROBOT
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
FALLING APART: MARRIAGE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
WAVE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
Antarctica
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Amazon
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Roots
Agency: Euro RSCG India / Gurgaon
Client: Roots Revival Society Category: Public Service/Non-Profit/Educational / Posters - Single
Gunshot Sticker
Agency: Grey Hong Kong / Hong Kong
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Posters - Single
Sugar Sachet
Agency: Jung von Matt AG / Vienna
Client: Reed Messe Wien Category: Public Service/Non-Profit/Educational / Posters - Single
Boy
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Gal
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Adopt A New Life - "Laps"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Single
Kitty Kat
Agency: LKM / Charlotte
Client: North Carolina Zoological Park Category: Public Service/Non-Profit/Educational / Posters - Single
Poster 3
Agency: mono / minneapolis
Client: Public Radio International Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Bird'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Fish'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
An Apple a Day
Agency: Rose / London
Client: The Roy Castle Lung Cancer Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
Mango Prestige Book
Agency: Bassat Ogilvy & Mather Barcelona / Barcelona
Client: Mango Category: Branding / Booklet/Brochure
NUARS Call for Entries
Agency: Hangar 18 Creative Group / Vancouver
Client: Unisource Category: Branding / Booklet/Brochure
Points of View
Agency: kempertrautmann gmbh / Hamburg
Client: Conergy AG Category: Branding / Booklet/Brochure
Question Everything
Agency: mono / minneapolis
Client: Science Channel Category: Branding / Booklet/Brochure
Award:
2008 Design Merit Award
Agency:
CG Partners / New york
Client:
American Institute of Architects
Title:
America's Favorite Architecture
Category:
Environmental Design / Campaign
Annual ID:
08188D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHUEISHA Inc.
Title:
Read! Ride! Read! The Loop Line Manga Relay Project
Category:
Environmental Design / Campaign
Annual ID:
08189D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai"event
Category:
Environmental Design / Campaign
Annual ID:
08190D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
SGDA & Loook
Title:
X Exhibition
Category:
Environmental Design / Campaign
Annual ID:
08191D
Award:
2008 Design Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Sony Ericsson Mobile Communications International AB
Title:
Graffiti Projections MTV Awards
Category:
Environmental Design / Campaign
Annual ID:
08192D
Award:
2008 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
INSPIRATIONS: AIGA 50
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08247D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
NRDC (NATURAL RESOURCES DEFENSE COUNCIL)
Title:
"GLOBAL WARMING HOT CUP & SLEEVE"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08248D
Award:
2008 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08249D
Award:
2008 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Hot Water
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08250D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Bundesministerium für Verkehr, Bau und Stadtentwicklung
Title:
Drunken Beetle Promotion
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08251D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
Piggy Bank
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08252D
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan F/W Fabric Collection
Category:
Collateral Design / Posters - Campaign
Annual ID:
08138D
Award:
2008 Design Merit Award
Agency:
ADK / Tokyo
Client:
AIG Star Life Insuranc .Co.,Ltd.
Title:
Life
Category:
Collateral Design / Posters - Campaign
Annual ID:
08139D
Award:
2008 Design Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Listen to the Deaf
Category:
Collateral Design / Posters - Campaign
Annual ID:
08140D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz - Wildposting
Category:
Collateral Design / Posters - Campaign
Annual ID:
08141D
Award:
2008 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
The Mainichi Newspapers Co.
Title:
The Mainichi Plastic Bag Newspaper
Category:
Collateral Design / Posters - Campaign
Annual ID:
08142D
Award:
2008 Design Merit Award
Agency:
INVISIBLE/guangzhou / guangzhou
Client:
long term
Title:
paper-cut
Category:
Collateral Design / Posters - Campaign
Annual ID:
08143D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral Design / Posters - Campaign
Annual ID:
08145D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
bubble
Category:
Collateral Design / Posters - Campaign
Annual ID:
08146D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
08147D
Award:
2008 Design Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Audi SA
Title:
Frame by Frame
Category:
Collateral Design / Posters - Campaign
Annual ID:
08148D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Category:
Collateral Design / Posters - Campaign
Annual ID:
08149D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
Sense Publish
Title:
Big Business¢ò-1
Category:
Collateral Design / Posters - Campaign
Annual ID:
08150D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Changlong Night Safari
Title:
Animals/Giraffe/Tiger/Bats
Category:
Collateral Design / Posters - Campaign
Annual ID:
08151D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Wu Liang Ye
Title:
Zheng He/Columbus/Zhou Yu
Category:
Collateral Design / Posters - Campaign
Annual ID:
08152D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08224D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
ROBOT
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08225D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART: MARRIAGE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08226D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
WAVE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08227D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Antarctica
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08228D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Amazon
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08229D
Award:
2008 Design Merit Award
Agency:
Euro RSCG India / Gurgaon
Client:
Roots Revival Society
Title:
Roots
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08230D
Award:
2008 Design Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Amnesty International Hong Kong
Title:
Gunshot Sticker
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08231D
Award:
2008 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Reed Messe Wien
Title:
Sugar Sachet
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08232D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Boy
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08233D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Gal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08234D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Laps"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08235D
Award:
2008 Design Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Zoological Park
Title:
Kitty Kat
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08236D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Public Radio International
Title:
Poster 3
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08237D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Bird'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08238D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Fish'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08239D
Award:
2008 Design Merit Award
Agency:
Rose / London
Client:
The Roy Castle Lung Cancer Foundation
Title:
An Apple a Day
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08240D
Award:
2008 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas
Category:
Broadcast Design / Campaign
Annual ID:
08221D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
MTV On Air Design
Title:
mtvU Woodies
Category:
Broadcast Design / Campaign
Annual ID:
08222D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Ideas
Category:
Broadcast Design / Campaign
Annual ID:
08223D
Award:
2008 Design Merit Award
Agency:
Bassat Ogilvy & Mather Barcelona / Barcelona
Client:
Mango
Title:
Mango Prestige Book
Category:
Branding / Booklet/Brochure
Annual ID:
08049D
Award:
2008 Design Merit Award
Agency:
exposure / New York
Client:
Nike
Title:
Nike Postcards
Category:
Branding / Booklet/Brochure
Annual ID:
08050D
Award:
2008 Design Merit Award
Agency:
Hangar 18 Creative Group / Vancouver
Client:
Unisource
Title:
NUARS Call for Entries
Category:
Branding / Booklet/Brochure
Annual ID:
08051D
Award:
2008 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Conergy AG
Title:
Points of View
Category:
Branding / Booklet/Brochure
Annual ID:
08052D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Science Channel
Title:
Question Everything
Category:
Branding / Booklet/Brochure
Annual ID:
08053D