The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

365&36.5 communications Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Promotion (Agencies creating work for individuals)
Lose your belly Agency: Leo Burnett Dubai / Dubai Client: Zohra Mouhetta Category: Collateral Design / Promotion (Agencies creating work for individuals)
Balloon Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Design / Promotion (Agencies creating work for individuals)
Short Film Fest Agency: Ogilvy & Mather / Mumbai Client: Hindustan Unilever Ltd. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stamps Agency: Ogilvy & Mather, New Delhi / Gurgaon Client: India Post Category: Collateral Design / Promotion (Agencies creating work for individuals)
Carrot Beer! Agency: Pereira & O'Dell / San Francisco Client: Carrots Boutique San Francisco Category: Collateral Design / Promotion (Agencies creating work for individuals)
Go Miniman Go T-Shirt Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Collateral Design / Promotion (Agencies creating work for individuals)
Bird Droppings Agency: The Classic Partnership Advertising / Dubai Client: Clive Temple Category: Collateral Design / Promotion (Agencies creating work for individuals)
Living Proof Consumer Cards Agency: Wolff Olins / New York Client: Living Proof Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wheelchair Bus Shelter Agency: BBDO / New York Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Ostrich Agency: BBDO / New York Client: The Economist Category: Outdoor / Single
Door Hanger Agency: BBDO / New York Client: The Economist Category: Outdoor / Single
EF Fuel Efficiency Agency: Deutsch LA / Los Angeles Client: Saturn Category: Outdoor / Single
Solar Billboard Agency: Juniper Park / Toronto Client: Frito-Lay/ SunChips Category: Outdoor / Single
Mosiac Agency: JWT / Royal Oak Client: Ford Edge Category: Outdoor / Single
Flooded House Agency: Leo Burnett Argentina / Buenos Aires Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single
Directory Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: The Architecture Society Category: Outdoor / Single
Exploding Note Agency: Saatchi & Saatchi / Sydney Client: Sony Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better Agency: Sagmeister Inc. / New York Client: Experimenta Category: Outdoor / Single
Beer Agency: Goodby Silverstein & Partners / San Francisco Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story Agency: King James / Cape Town Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky Agency: Opolis Design / Tigard Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy Agency: Paprika / Montreal Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass Agency: The Old Shanghai Firecracker Factory / johannesburg Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Kleenex It Feels Good To Feel Agency: JWT / New York Client: Kimberly-Clark Category: Direct Mail / Campaign
Graphex Campaign Agency: Rethink / Vancouver Client: Society of Graphic Designers Canada Category: Direct Mail / Campaign
Bad news, you've won a pitch Agency: Ruf Lanz Werbeagentur AG / Zürich Client: freelancerportal.ch Category: Direct Mail / Campaign
Chocolate Research Facility - Connoisseur Series ( Packaging Design ) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Pte Ltd Category: Package Design / Single
ri (1) Bottle Design Agency: Doe Anderson / Louisville Client: RI/Beam Global Spirits & Wine Category: Package Design / Single
Lemon Tea Bags Agency: Leo Burnett India / Mumbai Client: Fudkor Foods Pvt Ltd Category: Package Design / Single
Dr. Moeller’s Quince Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Metallica - Death Magnetic CD packaging Agency: Turner Duckworth / San Francisco Client: Metallica Category: Package Design / Single
Mission Nippon Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Package Design / Single
People Ready Business Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Campaign
People Ready Business Agency: JWT / New York Client: Microsoft Category: Broadcast Design / Campaign
Nick's NOGGIN IDs Agency: MTV Networks / New York Client: NOGGIN Category: Broadcast Design / Campaign
MTV Blips Agency: Wieden+Kennedy Tokyo / Tokyo Client: MTV Japan Category: Broadcast Design / Campaign
NEW Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
SOPHIE Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Someday, Today Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Matchbox City Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Mansion Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
The Alpina Wall Calendar 2009 Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Mesatex Japan Fabric 2009 Agency: 702 Design Works Inc. / Tokyo Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand Agency: Clemenger BBDO / Wellington Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I Agency: DENTSU INC. Tokyo / Tokyo Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single

2009 Design Merit Award

601bisang / seoul

601bisang

365&36.5 communications

Collateral Design / Promotion (Agencies creating work for individuals)

09171D

2009 Design Merit Award

Leo Burnett Dubai / Dubai

Zohra Mouhetta

Lose your belly

Collateral Design / Promotion (Agencies creating work for individuals)

09172D

2009 Design Merit Award

Lowe New York / New York

Museum of Sex

Balloon

Collateral Design / Promotion (Agencies creating work for individuals)

09173D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

Hindustan Unilever Ltd.

Short Film Fest

Collateral Design / Promotion (Agencies creating work for individuals)

09174D

2009 Design Merit Award

Ogilvy & Mather, New Delhi / Gurgaon

India Post

Stamps

Collateral Design / Promotion (Agencies creating work for individuals)

09175D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

Carrots Boutique San Francisco

Carrot Beer!

Collateral Design / Promotion (Agencies creating work for individuals)

09176D

2009 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO

Go Miniman Go T-Shirt

Collateral Design / Promotion (Agencies creating work for individuals)

09177D

2009 Design Merit Award

The Classic Partnership Advertising / Dubai

Clive Temple

Bird Droppings

Collateral Design / Promotion (Agencies creating work for individuals)

09178D

2009 Design Merit Award

Wolff Olins / New York

Living Proof

Living Proof Consumer Cards

Collateral Design / Promotion (Agencies creating work for individuals)

09179D

2009 Design Merit Award

BBDO / New York

Christopher & Dana Reeve Foundation

Wheelchair Bus Shelter

Outdoor / Single

09203D

2009 Design Merit Award

BBDO / New York

The Economist

Ostrich

Outdoor / Single

09204D

2009 Design Merit Award

BBDO / New York

The Economist

Door Hanger

Outdoor / Single

09205D

2009 Design Merit Award

Deutsch LA / Los Angeles

Saturn

EF Fuel Efficiency

Outdoor / Single

09206D

2009 Design Merit Award

Juniper Park / Toronto

Frito-Lay/ SunChips

Solar Billboard

Outdoor / Single

09207D

2009 Design Merit Award

JWT / Royal Oak

Ford Edge

Mosiac

Outdoor / Single

09208D

2009 Design Merit Award

Leo Burnett Argentina / Buenos Aires

Red Cross Argentina

Flooded House

Outdoor / Single

09209D

2009 Design Merit Award

Leo Burnett Frankfurt / Frankfurt

Procter & Gamble

TIDE Longer Lasting Whites

Outdoor / Single

09210D

2009 Design Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

The Architecture Society

Directory

Outdoor / Single

09211D

2009 Design Merit Award

Saatchi & Saatchi / Sydney

Sony

Exploding Note

Outdoor / Single

09212D

2009 Design Merit Award

Sagmeister Inc. / New York

Experimenta

Obsessions Make My Life Worse and My Work Better

Outdoor / Single

09213D

2009 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Goodby, Silverstein & Partners

Beer

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09180D

2009 Design Merit Award

Happy F&B / Gothenburg

Happy F&B

Happy Wrapping

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09181D

2009 Design Merit Award

King James / Cape Town

King James

What's your Story

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09182D

2009 Design Merit Award

Opolis Design / Tigard

Opolis Design

Blocky

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09183D

2009 Design Merit Award

Paprika / Montreal

Paprika

Graffititherapy

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09184D

2009 Design Merit Award

The Old Shanghai Firecracker Factory / johannesburg

The Old Shanghai Firecracker Factory

Water glass

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

09185D

2009 Design Merit Award

JWT / New York

Kimberly-Clark

Kleenex It Feels Good To Feel

Direct Mail / Campaign

09245D

2009 Design Merit Award

Rethink / Vancouver

Society of Graphic Designers Canada

Graphex Campaign

Direct Mail / Campaign

09246D

2009 Design Merit Award

Ruf Lanz Werbeagentur AG / Zürich

freelancerportal.ch

Bad news, you've won a pitch

Direct Mail / Campaign

09247D

2009 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility Pte Ltd

Chocolate Research Facility - Connoisseur Series ( Packaging Design )

Package Design / Single

09109D

2009 Design Merit Award

Doe Anderson / Louisville

RI/Beam Global Spirits & Wine

ri (1) Bottle Design

Package Design / Single

09110D

2009 Design Merit Award

Leo Burnett India / Mumbai

Fudkor Foods Pvt Ltd

Lemon Tea Bags

Package Design / Single

09111D

2009 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince

Package Design / Single

09112D

2009 Design Merit Award

Turner Duckworth / San Francisco

Metallica

Metallica - Death Magnetic CD packaging

Package Design / Single

09113D

2009 Design Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

Mission Nippon

Package Design / Single

09114D

2009 Design Merit Award

JWT / New York

Microsoft

People Ready Business

Broadcast Design / Campaign

09258D

2009 Design Merit Award

JWT / New York

Microsoft

People Ready Business

Broadcast Design / Campaign

09259D

2009 Design Merit Award

MTV Networks / New York

NOGGIN

Nick's NOGGIN IDs

Broadcast Design / Campaign

09260D

2009 Design Merit Award

Wieden+Kennedy Tokyo / Tokyo

MTV Japan

MTV Blips

Broadcast Design / Campaign

09261D

2009 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

NEW

Broadcast Design / Campaign

09262D

2009 Design Merit Award

DRAFT Co.,Ltd / Tokyo

D-BROS

SOPHIE

Collateral Design / P.O.P. and In-Store - Single

09160D

2009 Design Merit Award

DRAFT Co.,Ltd / Tokyo

D-BROS

Someday, Today

Collateral Design / P.O.P. and In-Store - Single

09161D

2009 Design Merit Award

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Matchbox City

Collateral Design / P.O.P. and In-Store - Single

09162D

2009 Design Merit Award

Ogilvy & Mather (HK) Pte Ltd / Hong Kong

The Hong Kong Jockey Club

Mansion

Collateral Design / P.O.P. and In-Store - Single

09163D

2009 Design Merit Award

Scholz & Friends Hamburg GmbH / Hamburg

Alpina Farben GmbH

The Alpina Wall Calendar 2009

Collateral Design / P.O.P. and In-Store - Single

09164D

2009 Design Merit Award

702 Design Works Inc. / Tokyo

Mesatex Japan Inc.

Mesatex Japan Fabric 2009

Collateral Design / Posters - Single

09132D

2009 Design Merit Award

AMGD / Anders Malmströmer Grafisk Design / Stockholm

Kivik Art Centre

The Tower

Collateral Design / Posters - Single

09133D

2009 Design Merit Award

Apple / Cupertino

Apple

Southeast Asia Online Store Launch Poster

Collateral Design / Posters - Single

09134D

2009 Design Merit Award

Clemenger BBDO / Wellington

New Zealand Post

A-Z of New Zealand

Collateral Design / Posters - Single

09135D

2009 Design Merit Award

DENTSU INC. Tokyo / Tokyo

Laforet Harajuku Co., Ltd.

Laforet Xmas -I

Collateral Design / Posters - Single

09136D

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