The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
Press for Change Stickers
Agency: Arnold Worldwide / Boston
Client: President Obama Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Little Book
Agency: Grey South Africa / Sandton
Client: Food and Trees for Africa Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Be Aware
Agency: G2 Direct & Digital / Mumbai
Client: Ojus Medical Institute Category: Email Marketing / Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Té Casan Poster Campaign
Agency: BBDO / New York
Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters
Agency: Commerce House / Dallas
Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project
Agency: Euro RSCG Worldwide / New York
Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know?
Agency: Firehouse / Dallas
Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners
Agency: Ogilvy Johannesburg / Johannesburg
Client: Dstv History Channel Category: Collateral / Posters - Campaign
Parental Lock
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Sansui Electronics Pvt. Ltd. Category: Collateral / Posters - Campaign
Needs
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Collateral / Posters - Campaign
Anthems
Agency: Johannes Leonardo / New York
Client: Pangea Day Category: Online Branded Content / Campaign
Meet the Beckers
Agency: Factory Design Labs / Denver
Client: Audi Category: Online Branded Content / Campaign
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Campaign
Somebody Else's Phone
Agency: Wieden + Kennedy / London
Client: Nokia Category: Online Branded Content / Campaign
Cheese Cupid
Agency: Shine Advertising / Madison
Client: Wisconsin Cheese Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find It
Agency: Dare / London
Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Find Your Animal
Agency: Eardrum / Sydney
Client: Perth Zoo Category: Public Service/Political Radio / Campaign
Science Love Stories
Agency: Heat / San Francisco
Client: The California Academy of Sciences Category: Public Service/Political Radio / Campaign
365&36.5 communications
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Promotion (Agencies creating work for individuals)
Lose your belly
Agency: Leo Burnett Dubai / Dubai
Client: Zohra Mouhetta Category: Collateral Design / Promotion (Agencies creating work for individuals)
Balloon
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral Design / Promotion (Agencies creating work for individuals)
Short Film Fest
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Ltd. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Collateral Design / Promotion (Agencies creating work for individuals)
Carrot Beer!
Agency: Pereira & O'Dell / San Francisco
Client: Carrots Boutique San Francisco Category: Collateral Design / Promotion (Agencies creating work for individuals)
Go Miniman Go T-Shirt
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Collateral Design / Promotion (Agencies creating work for individuals)
Bird Droppings
Agency: The Classic Partnership Advertising / Dubai
Client: Clive Temple Category: Collateral Design / Promotion (Agencies creating work for individuals)
Living Proof Consumer Cards
Agency: Wolff Olins / New York
Client: Living Proof Category: Collateral Design / Promotion (Agencies creating work for individuals)
Keep Walking
Agency: Leo Burnett / Toronto
Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Annual ID:
09097N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Annual ID:
09098N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Annual ID:
09099N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Annual ID:
09100N
Award:
2009 Interactive Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Annual ID:
09101N
Award:
2009 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09102N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Annual ID:
09103N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Annual ID:
09104N
Award:
2009 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
President Obama
Title:
Press for Change Stickers
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09296A
Award:
2009 Advertising Merit Award
Agency:
Grey South Africa / Sandton
Client:
Food and Trees for Africa
Title:
Little Book
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09297A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09298A
Award:
2009 Interactive Merit Award
Agency:
G2 Direct & Digital / Mumbai
Client:
Ojus Medical Institute
Title:
Be Aware
Category:
Email Marketing / Single
Annual ID:
09206N
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09250A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09251A
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09252A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Cheap Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09237A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
Té Casan
Title:
Té Casan Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09238A
Award:
2009 Advertising Merit Award
Agency:
Commerce House / Dallas
Client:
Bacon Salt
Title:
Bacon Salt Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09239A
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a Sound
Category:
Collateral / Posters - Campaign
Annual ID:
09240A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
The Atlantic
Title:
The Atlantic Project
Category:
Collateral / Posters - Campaign
Annual ID:
09241A
Award:
2009 Advertising Merit Award
Agency:
Firehouse / Dallas
Client:
Fuel Clothing
Title:
When Did You Know?
Category:
Collateral / Posters - Campaign
Annual ID:
09242A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - National Day's Promotion
Category:
Collateral / Posters - Campaign
Annual ID:
09244A
Award:
2009 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Quick & Easy Convenience Store
Title:
QE Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09245A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Collateral / Posters - Campaign
Annual ID:
09246A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Dstv History Channel
Title:
Winners
Category:
Collateral / Posters - Campaign
Annual ID:
09247A
Award:
2009 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Sansui Electronics Pvt. Ltd.
Title:
Parental Lock
Category:
Collateral / Posters - Campaign
Annual ID:
09248A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Needs
Category:
Collateral / Posters - Campaign
Annual ID:
09249A
Award:
2009 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Pangea Day
Title:
Anthems
Category:
Online Branded Content / Campaign
Annual ID:
09219N
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
Meet the Beckers
Category:
Online Branded Content / Campaign
Annual ID:
09220N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Online Branded Content / Campaign
Annual ID:
09221N
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nokia
Title:
Somebody Else's Phone
Category:
Online Branded Content / Campaign
Annual ID:
09222N
Award:
2009 Interactive Merit Award
Agency:
Shine Advertising / Madison
Client:
Wisconsin Cheese
Title:
Cheese Cupid
Category:
Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Annual ID:
09202N
Award:
2009 Interactive Merit Award
Agency:
Dare / London
Client:
Sony Ericsson
Title:
Find It
Category:
Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Annual ID:
09203N
Award:
2009 Advertising Merit Award
Agency:
Eardrum / Sydney
Client:
Perth Zoo
Title:
Find Your Animal
Category:
Public Service/Political Radio / Campaign
Annual ID:
09303R
Award:
2009 Advertising Merit Award
Agency:
Heat / San Francisco
Client:
The California Academy of Sciences
Title:
Science Love Stories
Category:
Public Service/Political Radio / Campaign
Annual ID:
09304R
Award:
2009 Design Merit Award
Agency:
601bisang / seoul
Client:
601bisang
Title:
365&36.5 communications
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09171D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
Zohra Mouhetta
Title:
Lose your belly
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09172D
Award:
2009 Design Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
Balloon
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09173D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Unilever Ltd.
Title:
Short Film Fest
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09174D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
India Post
Title:
Stamps
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09175D
Award:
2009 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Carrots Boutique San Francisco
Title:
Carrot Beer!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09176D
Award:
2009 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go T-Shirt
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09177D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Clive Temple
Title:
Bird Droppings
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09178D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Living Proof
Title:
Living Proof Consumer Cards
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09179D
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Johnnie Walker
Title:
Keep Walking
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09153A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09154A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09155A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09156A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09157A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A