The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Interactive Mega Gallery Agency: GT INC. / Tokyo Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk Agency: TBWA\Chiat\Day, Inc. / New York Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)" Agency: Modernista! / Boston Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland Agency: Dentsu Inc. / Tokyo Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash Agency: Make Studios / Singapore Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall Agency: Fallon Worldwide / Minneapolis Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local Agency: BBH / New York Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Apple Store Beijing Grand Opening Agency: Apple / Cupertino Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line Agency: DENTSU INC. Tokyo / Tokyo Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale Agency: Lowe & Partners / Petaling Jaya Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs Agency: Ogilvy & Mather / Mumbai Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake Agency: TBWA\RAAD / Dubai Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Pro Asyl “60 Years of Human Rights” Agency: Ogilvy Frankfurt / Frankfurt am Main Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Absolut Mango Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com Agency: mono / minneapolis Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality Agency: Big Spaceship / Brooklyn Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A Agency: Grimm Gallun Holtappels / Hamburg Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis Agency: Goodby Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold Agency: Colle + McVoy / Minneapolis Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000 Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Eco Dance Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Microsites / Product-Specific Subsites
IKEA Home Furnishing Liner Agency: ADK / Tokyo Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Cop Chase Agency: BBDO Detroit / Troy Client: Chrysler LLC Category: Outdoor / Outdoor - Single
Airplanes Agency: Callegari Berville Grey / Paris Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Fruit Burst Agency: DDB / Auckland Client: Cadbury Category: Outdoor / Outdoor - Single
Night Reflection Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
Van Agency: Energy BBDO / Chicago Client: Canadian Club Category: Outdoor / Outdoor - Single
Pause Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single
The idea "True Greatness" Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner" Agency: McGarrah Jessee / Austin Client: Shiner Category: Outdoor / Outdoor - Single
Paintings Agency: Ogilvy & Mather Singapore / Singapore Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama Agency: Ogilvy & Mather Singapore / Singapore Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED Agency: TBWA\ESPAÑA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Baby, It's Cold Outside Agency: Agency.com / NY Client: Nike Category: Banners - Fixed Space / Single
Digestion Agency: LEO BURNETT MEXICO / MEXICO, D.F. Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge? Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single

2009 Interactive Merit Award

GT INC. / Tokyo

Sony Marketing iJapanj Inc.

Interactive Mega Gallery

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09232N

2009 Interactive Merit Award

TBWA\Chiat\Day, Inc. / New York

Jameson

If Walls Could Talk

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09233N

2009 Interactive Merit Award

Modernista! / Boston

(RED)Wire

Jay-Z "Brooklyn (Go Hard)"

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09234N

2009 Interactive Merit Award

Dentsu Inc. / Tokyo

SHUEISHA Inc.

Jumpland

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09235N

2009 Interactive Merit Award

Make Studios / Singapore

Samsung Mobile

Mix & Mash

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09236N

2009 Interactive Merit Award

Fallon Worldwide / Minneapolis

Travelers

Shadow Golf Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09237N

2009 Interactive Merit Award

BBH / New York

NYC & Company

Ultimate Local

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

09238N

2009 Design Merit Award

Apple / Cupertino

Apple

Apple Store Beijing Grand Opening

Collateral Design / P.O.P. and In-Store - Campaign

09165D

2009 Design Merit Award

DENTSU INC. Tokyo / Tokyo

KYURYUDO ART-PUBLISHING CO.,LTD

KIRI-TORI-SEN-Cutoff Line

Collateral Design / P.O.P. and In-Store - Campaign

09166D

2009 Design Merit Award

Lowe & Partners / Petaling Jaya

IKEA Malaysia

IKEA Sale

Collateral Design / P.O.P. and In-Store - Campaign

09167D

2009 Design Merit Award

Ogilvy & Mather / Mumbai

The Reader's Shop

Dogs

Collateral Design / P.O.P. and In-Store - Campaign

09168D

2009 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Nintendo of Europe

"Happy Brain Cells" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

09169D

2009 Design Merit Award

TBWA\RAAD / Dubai

Nissan Middle East

Piece of Cake

Collateral Design / P.O.P. and In-Store - Campaign

09170D

2009 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt am Main

Pro Asyl e. V.

Pro Asyl “60 Years of Human Rights”

Public Service/Cultural Institutions/Educational / Email

09266N

2009 Interactive Merit Award

Gringo / Sao Paulo

Absolut Vodka

Absolut Mango

Microsites / Product-Specific Subsites

09137N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

09138N

2009 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

09139N

2009 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Tele2

Beatbox

Microsites / Product-Specific Subsites

09140N

2009 Interactive Merit Award

mono / minneapolis

AMCTV

BreakingBad.com

Microsites / Product-Specific Subsites

09141N

2009 Interactive Merit Award

North Kingdom / Skelleftea

Coca-Cola Germany

Coke Zero Game

Microsites / Product-Specific Subsites

09142N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Epson

Discover Your Epsonality

Microsites / Product-Specific Subsites

09143N

2009 Interactive Merit Award

Grimm Gallun Holtappels / Hamburg

IKEA

DISCOVER YOUR KITCHEN FROM Z TO A

Microsites / Product-Specific Subsites

09144N

2009 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

09145N

2009 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hyundai

Hyundai Genesis

Microsites / Product-Specific Subsites

09146N

2009 Interactive Merit Award

Colle + McVoy / Minneapolis

Atmosphere/Rhymsayers

Paint that shit gold

Microsites / Product-Specific Subsites

09147N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

09148N

2009 Interactive Merit Award

Play / London

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

09149N

2009 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Volkswagen

Routan BabyMaker3000

Microsites / Product-Specific Subsites

09150N

2009 Interactive Merit Award

TYO Interactive Design Inc. / Shinagawa-ku

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

09151N

2009 Interactive Merit Award

KING / Stockholm

ICA

The Eco Dance

Microsites / Product-Specific Subsites

09152N

2009 Interactive Merit Award

Agency Republic / London

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

09153N

2009 Interactive Merit Award

Farfar / Stockholm

Nokia

The Unloader

Microsites / Product-Specific Subsites

09154N

2009 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld: Rise of the Lycans

Microsites / Product-Specific Subsites

09155N

2009 Advertising Merit Award

ADK / Tokyo

IKEA Japan K.K.

IKEA Home Furnishing Liner

Outdoor / Outdoor - Single

09164A

2009 Advertising Merit Award

BBDO Detroit / Troy

Chrysler LLC

Cop Chase

Outdoor / Outdoor - Single

09165A

2009 Advertising Merit Award

Callegari Berville Grey / Paris

123fleurs.com

Airplanes

Outdoor / Outdoor - Single

09166A

2009 Advertising Merit Award

DDB / Auckland

Cadbury

Fruit Burst

Outdoor / Outdoor - Single

09167A

2009 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's 24 Hour Store

Night Reflection

Outdoor / Outdoor - Single

09168A

2009 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Van

Outdoor / Outdoor - Single

09169A

2009 Advertising Merit Award

JWT London / London

Nestle / Kit Kat

Pause

Outdoor / Outdoor - Single

09170A

2009 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Daimler AG

The idea "True Greatness"

Outdoor / Outdoor - Single

09171A

2009 Advertising Merit Award

McGarrah Jessee / Austin

Shiner

Men's Room Poster "Renting Shiner"

Outdoor / Outdoor - Single

09172A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

FHM Siingapore

Paintings

Outdoor / Outdoor - Single

09173A

2009 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Tamiya Singapore

Tank Real-life Diorama

Outdoor / Outdoor - Single

09174A

2009 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

IKEA Germany

"Bigger Storage Ideas"

Outdoor / Outdoor - Single

09175A

2009 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY COMPUTER ENTERTAINMENT

HANDCUFFED

Outdoor / Outdoor - Single

09176A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace in Paul Smith & Gromit in Duchamp

Outdoor / Outdoor - Single

09177A

2009 Interactive Merit Award

Agency.com / NY

Nike

Baby, It's Cold Outside

Banners - Fixed Space / Single

09094N

2009 Interactive Merit Award

LEO BURNETT MEXICO / MEXICO, D.F.

Kellogg Company Mexico

Digestion

Banners - Fixed Space / Single

09095N

2009 Interactive Merit Award

Åkestam Holst / 10387

RFSU (The Swedish Association for Sexuality Education)

Do you privet your hedge?

Banners - Fixed Space / Single

09096N

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