The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Interactive Mega Gallery
Agency: GT INC. / Tokyo
Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)"
Agency: Modernista! / Boston
Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland
Agency: Dentsu Inc. / Tokyo
Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash
Agency: Make Studios / Singapore
Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall
Agency: Fallon Worldwide / Minneapolis
Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local
Agency: BBH / New York
Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main
Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
play>smart
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites
Ride the Scuba
Agency: Play / London
Client: Foster's Category: Microsites / Product-Specific Subsites
Routan BabyMaker3000
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen Category: Microsites / Product-Specific Subsites
Smile Link
Agency: TYO Interactive Design Inc. / Shinagawa-ku
Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites
The Truth About Smart
Agency: Agency Republic / London
Client: SMART Category: Microsites / Product-Specific Subsites
The Unloader
Agency: Farfar / Stockholm
Client: Nokia Category: Microsites / Product-Specific Subsites
Underworld: Rise of the Lycans
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Microsites / Product-Specific Subsites
IKEA Home Furnishing Liner
Agency: ADK / Tokyo
Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Night Reflection
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner"
Agency: McGarrah Jessee / Austin
Client: Shiner Category: Outdoor / Outdoor - Single
Paintings
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09232N
Award:
2009 Interactive Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Jameson
Title:
If Walls Could Talk
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09233N
Award:
2009 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
(RED)Wire
Title:
Jay-Z "Brooklyn (Go Hard)"
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09234N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09235N
Award:
2009 Interactive Merit Award
Agency:
Make Studios / Singapore
Client:
Samsung Mobile
Title:
Mix & Mash
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09236N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Travelers
Title:
Shadow Golf Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09237N
Award:
2009 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09238N
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt am Main
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Annual ID:
09266N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Annual ID:
09137N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Annual ID:
09138N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Annual ID:
09139N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Annual ID:
09140N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Annual ID:
09141N
Award:
2009 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Annual ID:
09142N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Epson
Title:
Discover Your Epsonality
Category:
Microsites / Product-Specific Subsites
Annual ID:
09143N
Award:
2009 Interactive Merit Award
Agency:
Grimm Gallun Holtappels / Hamburg
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Annual ID:
09144N
Award:
2009 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Annual ID:
09145N
Award:
2009 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Annual ID:
09146N
Award:
2009 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Atmosphere/Rhymsayers
Title:
Paint that shit gold
Category:
Microsites / Product-Specific Subsites
Annual ID:
09147N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
Mercedes-Benz Japan Co.,Ltd
Title:
play>smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09148N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Ride the Scuba
Category:
Microsites / Product-Specific Subsites
Annual ID:
09149N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen
Title:
Routan BabyMaker3000
Category:
Microsites / Product-Specific Subsites
Annual ID:
09150N
Award:
2009 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Shinagawa-ku
Client:
KAGOME CO.,Ltd
Title:
Smile Link
Category:
Microsites / Product-Specific Subsites
Annual ID:
09151N
Award:
2009 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Eco Dance
Category:
Microsites / Product-Specific Subsites
Annual ID:
09152N
Award:
2009 Interactive Merit Award
Agency:
Agency Republic / London
Client:
SMART
Title:
The Truth About Smart
Category:
Microsites / Product-Specific Subsites
Annual ID:
09153N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The Unloader
Category:
Microsites / Product-Specific Subsites
Annual ID:
09154N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld: Rise of the Lycans
Category:
Microsites / Product-Specific Subsites
Annual ID:
09155N
Award:
2009 Advertising Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan K.K.
Title:
IKEA Home Furnishing Liner
Category:
Outdoor / Outdoor - Single
Annual ID:
09164A
Award:
2009 Advertising Merit Award
Agency:
BBDO Detroit / Troy
Client:
Chrysler LLC
Title:
Cop Chase
Category:
Outdoor / Outdoor - Single
Annual ID:
09165A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Outdoor / Outdoor - Single
Annual ID:
09166A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Cadbury
Title:
Fruit Burst
Category:
Outdoor / Outdoor - Single
Annual ID:
09167A
Award:
2009 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's 24 Hour Store
Title:
Night Reflection
Category:
Outdoor / Outdoor - Single
Annual ID:
09168A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Van
Category:
Outdoor / Outdoor - Single
Annual ID:
09169A
Award:
2009 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle / Kit Kat
Title:
Pause
Category:
Outdoor / Outdoor - Single
Annual ID:
09170A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Annual ID:
09171A
Award:
2009 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Shiner
Title:
Men's Room Poster "Renting Shiner"
Category:
Outdoor / Outdoor - Single
Annual ID:
09172A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Paintings
Category:
Outdoor / Outdoor - Single
Annual ID:
09173A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Outdoor / Outdoor - Single
Annual ID:
09174A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Outdoor / Outdoor - Single
Annual ID:
09175A
Award:
2009 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
HANDCUFFED
Category:
Outdoor / Outdoor - Single
Annual ID:
09176A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Paul Smith & Gromit in Duchamp
Category:
Outdoor / Outdoor - Single
Annual ID:
09177A
Award:
2009 Interactive Merit Award
Agency:
Agency.com / NY
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Annual ID:
09094N
Award:
2009 Interactive Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Annual ID:
09095N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Annual ID:
09096N