The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Art Serving Capitalism
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral / Self-promotion (Agencies or individuals )
Brand Book
Agency: Engine Company 1 / San Francisco
Client: Engine Company 1 Category: Collateral / Self-promotion (Agencies or individuals )
Eco Bags
Agency: TBWA\Vancouver / Vancouver
Client: TBWA\Vancouver Category: Collateral / Self-promotion (Agencies or individuals )
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA Category: Banners - Dynamic / Campaign
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited Category: Banners - Dynamic / Campaign
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
Wheelchair Bus Shelter
Agency: BBDO / New York
Client: Christopher & Dana Reeve Foundation Category: Outdoor / Single
Solar Billboard
Agency: Juniper Park / Toronto
Client: Frito-Lay/ SunChips Category: Outdoor / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Outdoor / Single
TIDE Longer Lasting Whites
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Outdoor / Single
Directory
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: The Architecture Society Category: Outdoor / Single
Obsessions Make My Life Worse and My Work Better
Agency: Sagmeister Inc. / New York
Client: Experimenta Category: Outdoor / Single
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Forever Story
Agency: CHI&Partners / London
Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
One Laptop per Child Equation Microsite
Agency: TAXI, Inc. (NYC) / New York
Client: One Laptop per Child Category: Public Service/Cultural Institutions/Educational / Microsites
Planet Protector
Agency: Ogilvy Beijing / Beijing
Client: Canon Category: Public Service/Cultural Institutions/Educational / Microsites
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
ownyourC 2.0
Agency: AgencyNet / Fort Lauderdale
Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
Beer
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Art Serving Capitalism
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09243A
Award:
2009 Advertising Merit Award
Agency:
Engine Company 1 / San Francisco
Client:
Engine Company 1
Title:
Brand Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09253A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
TBWA\Vancouver
Title:
Eco Bags
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09254A
Award:
2009 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
Battlefield Bad Company
Category:
Banners - Dynamic / Campaign
Annual ID:
09114N
Award:
2009 Interactive Merit Award
Agency:
Interuptive Communications Pte Ltd / Singapore
Client:
Singapore Telecommunications Limited
Title:
Every Angle, Every Side
Category:
Banners - Dynamic / Campaign
Annual ID:
09115N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Annual ID:
09116N
Award:
2009 Interactive Merit Award
Agency:
Awards Coordinator / San Francisco
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Annual ID:
09117N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Annual ID:
09118N
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
Christopher & Dana Reeve Foundation
Title:
Wheelchair Bus Shelter
Category:
Outdoor / Single
Annual ID:
09203D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Ostrich
Category:
Outdoor / Single
Annual ID:
09204D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Door Hanger
Category:
Outdoor / Single
Annual ID:
09205D
Award:
2009 Design Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Saturn
Title:
EF Fuel Efficiency
Category:
Outdoor / Single
Annual ID:
09206D
Award:
2009 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay/ SunChips
Title:
Solar Billboard
Category:
Outdoor / Single
Annual ID:
09207D
Award:
2009 Design Merit Award
Agency:
JWT / Royal Oak
Client:
Ford Edge
Title:
Mosiac
Category:
Outdoor / Single
Annual ID:
09208D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Outdoor / Single
Annual ID:
09209D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
TIDE Longer Lasting Whites
Category:
Outdoor / Single
Annual ID:
09210D
Award:
2009 Design Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
The Architecture Society
Title:
Directory
Category:
Outdoor / Single
Annual ID:
09211D
Award:
2009 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony
Title:
Exploding Note
Category:
Outdoor / Single
Annual ID:
09212D
Award:
2009 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Experimenta
Title:
Obsessions Make My Life Worse and My Work Better
Category:
Outdoor / Single
Annual ID:
09213D
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
These spots ran on the Superbowl
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
09403T
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
A4 Driving Challenge iPhone Game
Category:
Brand Gaming / Mobile
Annual ID:
09192N
Award:
2009 Interactive Merit Award
Agency:
CHI&Partners / London
Client:
The Carphone Warehouse
Title:
Forever Story
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09261N
Award:
2009 Interactive Merit Award
Agency:
TAXI, Inc. (NYC) / New York
Client:
One Laptop per Child
Title:
One Laptop per Child Equation Microsite
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09262N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Canon
Title:
Planet Protector
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09263N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Colorado State Tobacco Education & Prevention Partnership (STEPP)
Title:
ownyourC 2.0
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09264N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
Award:
2009 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious: The Taste Of Times Square
Category:
Online Branded Content / Single
Annual ID:
09218N
Award:
2009 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Beer
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09180D