The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Happy Wrapping
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story
Agency: King James / Cape Town
Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky
Agency: Opolis Design / Tigard
Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy
Agency: Paprika / Montreal
Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass
Agency: The Old Shanghai Firecracker Factory / johannesburg
Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
GASSAKU
Agency: Dentsu / Tokyo
Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe
Agency: R/GA / New York
Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp
Agency: GSD&M Idea City / Austin
Client: BMW Category: Integrated Branding Campaign / Interactive Only
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Kleenex It Feels Good To Feel
Agency: JWT / New York
Client: Kimberly-Clark Category: Direct Mail / Campaign
Graphex Campaign
Agency: Rethink / Vancouver
Client: Society of Graphic Designers Canada Category: Direct Mail / Campaign
Bad news, you've won a pitch
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: freelancerportal.ch Category: Direct Mail / Campaign
OBJECTS OF POCKET - KAFKA
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8
Agency: AlmapBBDO / São Paulo
Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman
Agency: Grey Beijing / Beijing
Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips
Agency: Leo Burnett Italy / Milan
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded
Agency: PT. Bates141 Indonesia / Jakarta
Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
King Kong
Agency: Y&R Propaganda / São Paulo
Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single
Chocolate Research Facility - Connoisseur Series ( Packaging Design )
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Pte Ltd Category: Package Design / Single
ri (1) Bottle Design
Agency: Doe Anderson / Louisville
Client: RI/Beam Global Spirits & Wine Category: Package Design / Single
Lemon Tea Bags
Agency: Leo Burnett India / Mumbai
Client: Fudkor Foods Pvt Ltd Category: Package Design / Single
Dr. Moeller’s Quince
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Metallica - Death Magnetic CD packaging
Agency: Turner Duckworth / San Francisco
Client: Metallica Category: Package Design / Single
Mission Nippon
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Package Design / Single
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Campaign
People Ready Business
Agency: JWT / New York
Client: Microsoft Category: Broadcast Design / Campaign
People Ready Business
Agency: JWT / New York
Client: Microsoft Category: Broadcast Design / Campaign
Nick's NOGGIN IDs
Agency: MTV Networks / New York
Client: NOGGIN Category: Broadcast Design / Campaign
MTV Blips
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: MTV Japan Category: Broadcast Design / Campaign
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09181D
Award:
2009 Design Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
What's your Story
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09182D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Opolis Design
Title:
Blocky
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09183D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Paprika
Title:
Graffititherapy
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09184D
Award:
2009 Design Merit Award
Agency:
The Old Shanghai Firecracker Factory / johannesburg
Client:
The Old Shanghai Firecracker Factory
Title:
Water glass
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09185D
Award:
2009 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Intel K.K.
Title:
GASSAKU
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09239N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Miss Fiffi Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09240N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia viNe
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09241N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swaggerize Me
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09242N
Award:
2009 Interactive Merit Award
Agency:
GSD&M Idea City / Austin
Client:
BMW
Title:
The Ramp
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09243N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt Car Rental
Title:
Animated URL
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09223N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09224N
Award:
2009 Interactive Merit Award
Agency:
Dare / London
Client:
Sony Ericsson
Title:
Find It
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09225N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09226N
Award:
2009 Interactive Merit Award
Agency:
Fjord Interactive Marketing + Technology / Toronto
Client:
Samsung Canada
Title:
Samsung's Follow your INSTINCT
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09227N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
McDonald's
Title:
The Lost Ring
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09228N
Award:
2009 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Germanwings GmbH
Title:
Wi-Fi Advertising
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09229N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SIXT
Title:
WiFi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09230N
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Kimberly-Clark
Title:
Kleenex It Feels Good To Feel
Category:
Direct Mail / Campaign
Annual ID:
09245D
Award:
2009 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Society of Graphic Designers Canada
Title:
Graphex Campaign
Category:
Direct Mail / Campaign
Annual ID:
09246D
Award:
2009 Design Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
freelancerportal.ch
Title:
Bad news, you've won a pitch
Category:
Direct Mail / Campaign
Annual ID:
09247D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET - KAFKA
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09116A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
AUDI
Title:
AUDI R8
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09117A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Fish in the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09118A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09119A
Award:
2009 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ smart
Title:
HOMAGE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09120A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
GSK
Title:
Panadol - Milkman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09121A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
iuraGt
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09122A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Batman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09123A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
Procter & Gamble
Title:
Hair Lips
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09124A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Clock
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09125A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Slide
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09126A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09127A
Award:
2009 Advertising Merit Award
Agency:
PT. Bates141 Indonesia / Jakarta
Client:
PT. Digital Asia Utama
Title:
Photoshop Sweded
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09128A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09129A
Award:
2009 Advertising Merit Award
Agency:
Y&R Propaganda / São Paulo
Client:
Tam Airlines
Title:
King Kong
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09130A
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility Pte Ltd
Title:
Chocolate Research Facility - Connoisseur Series ( Packaging Design )
Category:
Package Design / Single
Annual ID:
09109D
Award:
2009 Design Merit Award
Agency:
Doe Anderson / Louisville
Client:
RI/Beam Global Spirits & Wine
Title:
ri (1) Bottle Design
Category:
Package Design / Single
Annual ID:
09110D
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Fudkor Foods Pvt Ltd
Title:
Lemon Tea Bags
Category:
Package Design / Single
Annual ID:
09111D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince
Category:
Package Design / Single
Annual ID:
09112D
Award:
2009 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Metallica
Title:
Metallica - Death Magnetic CD packaging
Category:
Package Design / Single
Annual ID:
09113D
Award:
2009 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Mission Nippon
Category:
Package Design / Single
Annual ID:
09114D
Award:
2009 Interactive Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Annual ID:
09105N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09106N
Award:
2009 Interactive Merit Award
Agency:
Lowe London / London
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Annual ID:
09107N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Annual ID:
09108N
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
People Ready Business
Category:
Broadcast Design / Campaign
Annual ID:
09258D
Award:
2009 Design Merit Award
Agency:
JWT / New York
Client:
Microsoft
Title:
People Ready Business
Category:
Broadcast Design / Campaign
Annual ID:
09259D
Award:
2009 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
Nick's NOGGIN IDs
Category:
Broadcast Design / Campaign
Annual ID:
09260D
Award:
2009 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
MTV Japan
Title:
MTV Blips
Category:
Broadcast Design / Campaign
Annual ID:
09261D