The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
NEW
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
SOPHIE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Someday, Today
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Matchbox City
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Mansion
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo
Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington
Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
Connectivity
Agency: Anomaly / New York
Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says
Agency: Clemenger BBDO / Sydney
Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse
Agency: Saatchi & Saatchi New York / New York
Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign
Agency: Wieden + Kennedy / Portland
Client: Laika Category: Integrated Branding / Integrated Branding Campaign
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Every Image has a sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pfizer Category: Trade / Full Page or Spread - Campaign
Rocky Mountain College of Art & Design Lecture Poster
Agency: Braley Design / Brooklyn
Client: Rocky Mountain College of Art & Design Category: Public Service/Non-Profit/Educational / Posters - Single
The Balancing Act: Lecture Poster
Agency: Braley Design / Brooklyn
Client: Portfolio Center Category: Public Service/Non-Profit/Educational / Posters - Single
Animal Tree
Agency: JWT / Haryana
Client: SIED ( Society for Informal Education and Development) Category: Public Service/Non-Profit/Educational / Posters - Single
Circle of Life
Agency: Ogilvy & Mather / Mumbai
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
Pie Chart
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Non-Profit/Educational / Posters - Single
Animal Friends- Whale & Birds
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Gail Anderson Subway Poster
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Posters - Single
The Insight Story
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn
Agency: Loducca Publicidade / São Paulo
Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news
Agency: Scholz & Friends / Berlin
Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake?
Agency: The Jupiter Drawing Room / Johannesburg
Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
NEW
Category:
Broadcast Design / Campaign
Annual ID:
09262D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
SOPHIE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09160D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Someday, Today
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09161D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Matchbox City
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09162D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
The Hong Kong Jockey Club
Title:
Mansion
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09163D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09164D
Award:
2009 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Annual ID:
09132D
Award:
2009 Design Merit Award
Agency:
AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Annual ID:
09133D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Southeast Asia Online Store Launch Poster
Category:
Collateral Design / Posters - Single
Annual ID:
09134D
Award:
2009 Design Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Annual ID:
09135D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -I
Category:
Collateral Design / Posters - Single
Annual ID:
09136D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -II
Category:
Collateral Design / Posters - Single
Annual ID:
09137D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Annual ID:
09138D
Award:
2009 Design Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Hard Rock Cafe
Title:
Halloween
Category:
Collateral Design / Posters - Single
Annual ID:
09139D
Award:
2009 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Connectivity
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09459G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09460G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Frucor
Title:
Samedi Says
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09461G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09462G
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09463G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09464G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09465G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World's First Ephemeral Museum
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09466G
Award:
2009 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
MTRC - ELEMENTS
Title:
Flirting with sound
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09467G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JCPenney
Title:
Doghouse
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09468G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
This is not a jersey
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09469G
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Laika
Title:
Coraline Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09470G
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09260N
Award:
2009 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
AMNISTÍA INTERNACIONAL
Title:
FLIES 1
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09270N
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a sound
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09193A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pfizer
Title:
Old Gigolos
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09194A
Award:
2009 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Rocky Mountain College of Art & Design
Title:
Rocky Mountain College of Art & Design Lecture Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09263D
Award:
2009 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Portfolio Center
Title:
The Balancing Act: Lecture Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09264D
Award:
2009 Design Merit Award
Agency:
JWT / Haryana
Client:
SIED ( Society for Informal Education and Development)
Title:
Animal Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09265D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF India
Title:
Circle of Life
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09266D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Pie Chart
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09267D
Award:
2009 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Animal Friends- Whale & Birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09268D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Gail Anderson Subway Poster
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09269D
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
The Insight Story
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09098A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09099A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Survival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09100A
Award:
2009 Advertising Merit Award
Agency:
Loducca Publicidade / São Paulo
Client:
MTV
Title:
Old Porn
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09101A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09102A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
NAM NGAI HONG Plastic Houseware Manufacturer
Title:
Doretos / Orio / Locker
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09103A
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
Hard Stuff
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09104A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Toys
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09105A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09106A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
ESPN Couches
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09107A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09108A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Augsburger Allgemeine Zeitung
Title:
Global news is first local news
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09109A
Award:
2009 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
CNA
Title:
Tippex - Made a Mistake?
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09110A