The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Bud Light Birthday
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Web Sites / Corporate Image
Fallout 3 PrepareForTheFuture.com
Agency: AKQA / Arlington
Client: Bethesda Softworks Category: Web Sites / Corporate Image
Happiness Factory
Agency: Sapient Interactive / Palmetto Bay
Client: The Coca Cola Company Category: Web Sites / Corporate Image
Hello Sour Sally
Agency: Kinetic Singapore / Singapore
Client: Sour Sally Frozen Yogurt Category: Web Sites / Corporate Image
HELLO! RUNNERS MAP
Agency: 777interactive / Tokyo
Client: adidas Japan K.K. Category: Web Sites / Corporate Image
Lumina Live!
Agency: Kilo Studio Pte Ltd / Singapore
Client: Lumina Live! Pte Ltd Category: Web Sites / Corporate Image
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Web Sites / Corporate Image
Nvidia Speak Visual site
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Web Sites / Corporate Image
RETHINKING VODKA
Agency: Great Works / Stockholm
Client: LEVEL VODKA Category: Web Sites / Corporate Image
Seconds
Agency: Dinamo / Lysaker
Client: Doctors without borders Category: Web Sites / Corporate Image
Think. Again.
Agency: Euro RSCG / New York
Client: The Atlantic Category: Web Sites / Corporate Image
19 Below Corporate Identity
Agency: Barkley / Kansas City
Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva
Agency: Blok Design / Mexico D.F.
Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary
Agency: ENJIN Inc. / Tokyo
Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation
Agency: GJP Advertising + Design / Toronto
Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity
Agency: Happy F&B / Gothenburg
Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery
Agency: Paprika / Montreal
Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window
Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity
Agency: Wolff Olins / New York
Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes
Agency: BBDO / Singapore
Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering
Agency: Crispin Porter + Bogusky / Boulder
Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces
Agency: Euro RSCG Singapore Pte Ltd / Singapore
Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign
Agency: JWT / Dubai
Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars
Agency: JWT Advertising / Sydney
Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview
Agency: jwt mexico / df
Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money
Agency: Net#Work BBDO / Hyde Park
Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Prolam Y&R / Santiago
Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age
Agency: Saatchi & Saatchi Russia / Moscow
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Recycling
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: SC Johnson GmbH Category: Consumer Radio / Single
Award:
2009 Interactive Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Bud Light Birthday
Category:
Web Sites / Corporate Image
Annual ID:
09159N
Award:
2009 Interactive Merit Award
Agency:
AKQA / Arlington
Client:
Bethesda Softworks
Title:
Fallout 3 PrepareForTheFuture.com
Category:
Web Sites / Corporate Image
Annual ID:
09160N
Award:
2009 Interactive Merit Award
Agency:
Sapient Interactive / Palmetto Bay
Client:
The Coca Cola Company
Title:
Happiness Factory
Category:
Web Sites / Corporate Image
Annual ID:
09161N
Award:
2009 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Sour Sally Frozen Yogurt
Title:
Hello Sour Sally
Category:
Web Sites / Corporate Image
Annual ID:
09162N
Award:
2009 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
adidas Japan K.K.
Title:
HELLO! RUNNERS MAP
Category:
Web Sites / Corporate Image
Annual ID:
09163N
Award:
2009 Interactive Merit Award
Agency:
Kilo Studio Pte Ltd / Singapore
Client:
Lumina Live! Pte Ltd
Title:
Lumina Live!
Category:
Web Sites / Corporate Image
Annual ID:
09164N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball Signature Moves
Category:
Web Sites / Corporate Image
Annual ID:
09165N
Award:
2009 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
NVIDIA
Title:
Nvidia Speak Visual site
Category:
Web Sites / Corporate Image
Annual ID:
09166N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
LEVEL VODKA
Title:
RETHINKING VODKA
Category:
Web Sites / Corporate Image
Annual ID:
09167N
Award:
2009 Interactive Merit Award
Agency:
Dinamo / Lysaker
Client:
Doctors without borders
Title:
Seconds
Category:
Web Sites / Corporate Image
Annual ID:
09168N
Award:
2009 Interactive Merit Award
Agency:
Tribal DDB / Chicago
Client:
Lowe's
Title:
Sunnyville
Category:
Web Sites / Corporate Image
Annual ID:
09169N
Award:
2009 Interactive Merit Award
Agency:
Euro RSCG / New York
Client:
The Atlantic
Title:
Think. Again.
Category:
Web Sites / Corporate Image
Annual ID:
09170N
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09099D
Award:
2009 Design Merit Award
Agency:
Blok Design / Mexico D.F.
Client:
Evolutiva
Title:
Evolutiva
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09100D
Award:
2009 Design Merit Award
Agency:
ENJIN Inc. / Tokyo
Client:
ENJIN Inc.
Title:
ENJIN Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09101D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
All Hail Ideation
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09102D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09103D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Sam Communications
Title:
Sam Stationery
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09104D
Award:
2009 Design Merit Award
Agency:
Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client:
Sulakshan Kulkarni Cricket Academy
Title:
Broken Window
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09105D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09106D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
KGB
Title:
KGB Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09107D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09108D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09131A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09132A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
IMAGINATION - DOTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09133A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09134A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09135A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
FedEx
Title:
FedEx Boxes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09136A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09137A
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Giro
Title:
Gironeering
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09138A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
America's Native Spirit
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09139A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Singapore Pte Ltd / Singapore
Client:
Nikon
Title:
Faces
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09140A
Award:
2009 Advertising Merit Award
Agency:
JWT / Dubai
Client:
Nicola Finetti
Title:
Nicola Finetti fashion campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09141A
Award:
2009 Advertising Merit Award
Agency:
JWT Advertising / Sydney
Client:
Olympus
Title:
Olympus Binoculars
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09142A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09143A
Award:
2009 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09144A
Award:
2009 Advertising Merit Award
Agency:
Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client:
Finger Magazine
Title:
Finger Statistics
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09145A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
WMF
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09146A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Night/Day
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09147A
Award:
2009 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Mercedes Benz
Title:
Spend Your Money
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09148A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Land Rover
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09149A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09150A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09151A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Russia / Moscow
Client:
Procter & Gamble
Title:
Correct Your Age
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09152A
Award:
2009 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Annual ID:
09313R
Award:
2009 Advertising Merit Award
Agency:
Amalgamated / New York
Client:
Big Lots
Title:
Saving Money
Category:
Consumer Radio / Single
Annual ID:
09314R
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Thredbo
Title:
Much Much
Category:
Consumer Radio / Single
Annual ID:
09315R
Award:
2009 Advertising Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Dkfm. A. Tree GmbH
Title:
Recycling
Category:
Consumer Radio / Single
Annual ID:
09316R
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Son
Category:
Consumer Radio / Single
Annual ID:
09317R
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Annual ID:
09318R