The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Vultures
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Carrier Pigeons
Agency: BBDO/New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box
Agency: BBH / London
Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood
Agency: Crispin Porter + Bogusky/Boulder
Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS
Agency: Fallon London / London
Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender
Agency: Madre / Buenos Aires
Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
Typescape
Agency: iyamadesign inc. / Tokyo
Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign
Lost Husband / Lost Wife / Lost Child
Agency: Kinetic Singapore / Singapore
Client: Pave Category: Public Service/Non-Profit/Educational / Posters - Campaign
Save Ourselves
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Vultures
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09111A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09112A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09113A
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World´s First Ephemeral Museum
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09253N
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Interactive Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
PetaBitfs Corporation
Title:
Blog Ground Music
Category:
Branded Applications / Web
Annual ID:
09193N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Branded Applications / Web
Annual ID:
09194N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Have It Your Way '08 (Poll-a-izer)
Category:
Branded Applications / Web
Annual ID:
09195N
Award:
2009 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
RUSH - An Interactive Adventure
Category:
Branded Applications / Web
Annual ID:
09196N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
Spectra Visual Newsreader
Category:
Branded Applications / Web
Annual ID:
09197N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Branded Applications / Web
Annual ID:
09198N
Award:
2009 Advertising Merit Award
Agency:
BBDO/New York
Client:
FedEx
Title:
Carrier Pigeons
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09333T
Award:
2009 Advertising Merit Award
Agency:
BBH / London
Client:
Audi UK
Title:
Unbox the Box
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09334T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/Boulder
Client:
Hulu
Title:
Alec in Huluwood
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09335T
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
Parental Control
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09336T
Award:
2009 Advertising Merit Award
Agency:
Fallon London / London
Client:
BBC Three
Title:
FEARLESS
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09338T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09339T
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09340T
Award:
2009 Advertising Merit Award
Agency:
Madre / Buenos Aires
Client:
Lucchetti
Title:
Blender
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09341T
Award:
2009 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Premier Foods
Title:
Go On Lad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09342T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Chocolate Man
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09343T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Squares
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09344T
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Rewind City
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09345T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09347T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09348T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09349T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09350T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09397T
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
Bush
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09398T
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
TracFone
Title:
Microwave
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09399T
Award:
2009 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogota
Client:
SONY ERICSSON
Title:
SONY ERICSSON WALKMAN
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09400T
Award:
2009 Advertising Merit Award
Agency:
Superfad / New York
Client:
Durex
Title:
Get It On
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09401T
Award:
2009 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Guardian Garden
Title:
Typescape
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09270D
Award:
2009 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Pave
Title:
Lost Husband / Lost Wife / Lost Child
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09271D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Save Ourselves
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09272D
Award:
2009 Interactive Merit Award
Agency:
amana inc. / Tokyo
Client:
amana inc.
Title:
amanagroup
Category:
Web Sites / Corporate Image
Annual ID:
09158N