The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Unfinished Novel
Agency: King James / Cape Town
Client: Allan Gray Limited Category: Direct Mail / Single
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS
Agency: TBWA\ISTANBUL / ISTANBUL
Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card
Agency: Tokyo Great Visual inc. / Tokyo
Client: Tokyo Great Visual Category: Direct Mail / Single
Poison Chocolate
Agency: zig / Toronto
Client: Corus Entertainment (DUSK TV) Category: Direct Mail / Single
Every Team Needs 'The Ultimate Search '
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster
Agency: Arnold / Arlington
Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor
Agency: Juniper Park / Toronto
Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009
Agency: Kao Corporation / Tokyo
Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers
Agency: Partners + Napier / Rochester
Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism
Agency: Rediffusion Y & R / Gurgaon
Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single
Noise protection windows by Weru - Building Blaster
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wolves
Agency: Y&R / DUBAI
Client: HARVEY NICHOLS Category: Collateral Design / Posters, P.O.P and in-Store - Single
CNN news campaign
Agency: HEIMAT / Berlin
Client: CNN International Category: Outdoor Design / Campaign
Voltaren - Take control again
Agency: SAATCHI & SAATCHI SWITZERLAND / Carouge
Client: Novartis Consumer Health Category: Outdoor Design / Campaign
Point Out
Agency: Serviceplan / München
Client: Stabilo International GmbH Category: Outdoor Design / Campaign
Love Project Music Video
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments
Agency: Elastic / Santa Monica
Client: Honda Accord Crosstour Category: Broadcast Design / Single
Behind The Beauty
Agency: MacLaren McCann / Toronto
Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together"
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Broadcast Design / Single
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
4 Fingers
Agency: Asylum Creative Pte Ltd / Singapore
Client: Heavenly Chicken Pte Ltd Category: Spatial Design / Single
Fred Perry Retail Store (ION Orchard)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Amnesty Pte Ltd Category: Spatial Design / Single
Award:
2010 Design Merit Award
Agency:
King James / Cape Town
Client:
Allan Gray Limited
Title:
Unfinished Novel
Category:
Direct Mail / Single
Annual ID:
10214D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Press Kit
Category:
Direct Mail / Single
Annual ID:
10215D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Annual ID:
10216D
Award:
2010 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
STEP CARPET
Title:
STEP ON STEP: RUG FLIP FLOPS
Category:
Direct Mail / Single
Annual ID:
10217D
Award:
2010 Design Merit Award
Agency:
Tokyo Great Visual inc. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual 2010 New year's card
Category:
Direct Mail / Single
Annual ID:
10218D
Award:
2010 Design Merit Award
Agency:
zig / Toronto
Client:
Corus Entertainment (DUSK TV)
Title:
Poison Chocolate
Category:
Direct Mail / Single
Annual ID:
10219D
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Every Team Needs 'The Ultimate Search '
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10125D
Award:
2010 Design Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Hidden Tiger
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10126D
Award:
2010 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10127D
Award:
2010 Design Merit Award
Agency:
Arnold / Arlington
Client:
Gay Men's Chorus of Washington DC
Title:
Grease Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10128D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10129D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10130D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10131D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Peugeot Deutschland GmbH
Title:
Electric Horse
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10132D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10133D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
KITCHEN
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10134D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Whetstone
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10135D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac
Title:
Floor
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10136D
Award:
2010 Design Merit Award
Agency:
Kao Corporation / Tokyo
Client:
Miyako Katoh
Title:
Flying Mushroom 2009
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10137D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Dog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10138D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Hedgehog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10139D
Award:
2010 Design Merit Award
Agency:
Partners + Napier / Rochester
Client:
ROC City Roller Derby
Title:
Battle of the Lady Killers
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10140D
Award:
2010 Design Merit Award
Agency:
Rediffusion Y & R / Gurgaon
Client:
Kenwood (Singer)
Title:
Exorcism
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10141D
Award:
2010 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Noise protection windows by Weru - Building Blaster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10142D
Award:
2010 Design Merit Award
Agency:
Y&R / DUBAI
Client:
HARVEY NICHOLS
Title:
Wolves
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10143D
Award:
2010 Design Merit Award
Agency:
Grey Paris / Paris
Client:
FINDUS
Title:
FRAICH FRITES
Category:
Outdoor Design / Campaign
Annual ID:
10192D
Award:
2010 Design Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Pantene
Title:
Hair Art
Category:
Outdoor Design / Campaign
Annual ID:
10193D
Award:
2010 Design Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
CNN news campaign
Category:
Outdoor Design / Campaign
Annual ID:
10194D
Award:
2010 Design Merit Award
Agency:
SAATCHI & SAATCHI SWITZERLAND / Carouge
Client:
Novartis Consumer Health
Title:
Voltaren - Take control again
Category:
Outdoor Design / Campaign
Annual ID:
10195D
Award:
2010 Design Merit Award
Agency:
Serviceplan / München
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Outdoor Design / Campaign
Annual ID:
10196D
Award:
2010 Design Merit Award
Agency:
ACW GREY / Tel Aviv
Client:
Pelephone
Title:
Armies
Category:
Broadcast Design / Single
Annual ID:
10221D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Lunchbox
Category:
Broadcast Design / Single
Annual ID:
10222D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Packing
Category:
Broadcast Design / Single
Annual ID:
10223D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Annual ID:
10224D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Annual ID:
10225D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Annual ID:
10226D
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda Accord Crosstour
Title:
Instruments
Category:
Broadcast Design / Single
Annual ID:
10227D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster
Category:
Broadcast Design / Single
Annual ID:
10228D
Award:
2010 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Fiat Automóveis S/A
Title:
New times
Category:
Broadcast Design / Single
Annual ID:
10229D
Award:
2010 Design Merit Award
Agency:
MacLaren McCann / Toronto
Client:
GM Buick
Title:
Behind The Beauty
Category:
Broadcast Design / Single
Annual ID:
10230D
Award:
2010 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen - "Together"
Category:
Broadcast Design / Single
Annual ID:
10231D
Award:
2010 Design Merit Award
Agency:
TANGRAM co. ltd. / Tokyo
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Annual ID:
10232D
Award:
2010 Design Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Broadcast Design / Single
Annual ID:
10233D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10256D
Award:
2010 Design Merit Award
Agency:
ERIC CAI DESIGN CO. / Beijing
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10257D
Award:
2010 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
1968 Exhibit Sponsor Package
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10258D
Award:
2010 Design Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10259D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Heavenly Chicken Pte Ltd
Title:
4 Fingers
Category:
Spatial Design / Single
Annual ID:
10172D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Amnesty Pte Ltd
Title:
Fred Perry Retail Store (ION Orchard)
Category:
Spatial Design / Single
Annual ID:
10173D
Award:
2010 Design Merit Award
Agency:
FoxP2 / Cape Town
Client:
FoxP2 Advertising
Title:
Offices
Category:
Spatial Design / Single
Annual ID:
10174D