The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Limited Edition #2
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts
Agency: BBH China / Shanghai
Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm
Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books
Agency: mono / minneapolis
Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece
Agency: 160over90 / Philadelphia
Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong
Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Oven
Category:
Outdoor Design / Single
Annual ID:
11219D
Award:
2011 Design Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Annual ID:
11220D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
FOX International Channels and Top TV
Title:
The Walking Dead Cab
Category:
Outdoor Design / Single
Annual ID:
11221D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Annual ID:
11222D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Annual ID:
11223D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Rescue
Category:
Outdoor Design / Single
Annual ID:
11224D
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Limited Edition #2
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11281D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
WWF China
Title:
WWF Cutouts
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11282D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer, Reporter, Microphone
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11283D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11284D
Award:
2011 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11285D
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
Disturbance/The Distillery / Stockholm
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Annual ID:
11080D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
This Book Is A Weapon
Category:
Branding / Booklet/Brochure
Annual ID:
11081D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Annual ID:
11082D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM Campaign Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
11083D
Award:
2011 Design Merit Award
Agency:
mono / minneapolis
Client:
Harvard Business School
Title:
manifesto books
Category:
Branding / Booklet/Brochure
Annual ID:
11084D
Award:
2011 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Loyola University Maryland
Title:
Loyola Sophomore/Junior Search Piece
Category:
Branding / Booklet/Brochure
Annual ID:
11085D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Annual ID:
11086D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Annual ID:
11139D
Award:
2011 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Annual ID:
11140D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Psycho
Category:
Collateral Design / Posters - Single
Annual ID:
11141D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Annual ID:
11142D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Annual ID:
11143D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Wizard of OZ
Category:
Collateral Design / Posters - Single
Annual ID:
11144D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Book Poster
Category:
Collateral Design / Posters - Single
Annual ID:
11145D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Annual ID:
11146D