The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Milano Salone 2010
Agency: MR_DESIGN / Tokyo
Client: Panasonic Category: Publication Design / Book Layout Design
MIX DESIGN
Agency: qing zhao / Nanjing
Client: phonex science press Category: Publication Design / Book Layout Design
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo
Client: KODANSHA Category: Publication Design / Book Layout Design
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play
Agency: Giovanni+DraftFCB / São Paulo
Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring
Agency: Studio Hinrichs / San Francisco
Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity
Agency: Braley Design / Brooklyn
Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo
Agency: Design Army / Washington
Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar
Agency: Studio Hinrichs / San Francisco
Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth
Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence
Agency: Sandstrom Partners / Portland
Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly
Agency: The Martin Agency / Richmond
Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Conversations
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Single
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf
Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster
Agency: Brunet-Garcia Advertising & PR / Jacksonville
Client: Players By the Sea Category: Typography in Design / Single
Loewe Individual 3D
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found
Agency: Mother / New York
Client: Print Magazine Category: Typography in Design / Single
Folio No.3
Agency: Toth Brand Imaging / Cambridge
Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011
Agency: Studio Hinrichs / San Francisco
Client: Studio Hinrichs Category: Typography in Design / Single
Award:
2011 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Annual ID:
11238D
Award:
2011 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
phonex science press
Title:
MIX DESIGN
Category:
Publication Design / Book Layout Design
Annual ID:
11239D
Award:
2011 Design Merit Award
Agency:
M＆C Saatchi Tokyo / Tokyo
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Annual ID:
11240D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11137D
Award:
2011 Design Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Jaya Design
Title:
Come sit and play
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11138D
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral Design / Promotion
Annual ID:
11182D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Sappi Fine Paper North America
Title:
Sappi Standard 4: Folding and Scoring
Category:
Collateral Design / Promotion
Annual ID:
11183D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Collateral Design / Promotion
Annual ID:
11184D
Award:
2011 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Colin Corcoran
Title:
Letter-dropping Identity
Category:
Collateral Design / Promotion
Annual ID:
11185D
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
Westland Enterprises
Title:
Flock of Indigo
Category:
Collateral Design / Promotion
Annual ID:
11186D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Corbis
Title:
Corbis 24/7 365 Calendar
Category:
Collateral Design / Promotion
Annual ID:
11187D
Award:
2011 Design Merit Award
Agency:
Block Branding Pty Ltd / Perth
Client:
Dalton Paper
Title:
2011ish Calendar
Category:
Collateral Design / Promotion
Annual ID:
11188D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Collateral Design / Promotion
Annual ID:
11189D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steve Bonini
Title:
Sisters Of Perpetual Indulgence
Category:
Collateral Design / Promotion
Annual ID:
11190D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral Design / Promotion
Annual ID:
11191D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrinkle Neck Mules
Title:
Let the Lead Fly
Category:
Collateral Design / Promotion
Annual ID:
11192D
Award:
2011 Design Merit Award
Agency:
Taxi 2 / Toronto
Client:
TAXI
Title:
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Category:
Publication Design / Book Cover Design
Annual ID:
11231D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversations
Category:
Typography in Design / Single
Annual ID:
11296D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Typography in Design / Single
Annual ID:
11297D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Typography in Design / Single
Annual ID:
11298D
Award:
2011 Design Merit Award
Agency:
Ogilvy & Mather Advertising GmbH / Düsseldorf
Client:
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Title:
The Red-Thread-Book
Category:
Typography in Design / Single
Annual ID:
11299D
Award:
2011 Design Merit Award
Agency:
Brunet-Garcia Advertising & PR / Jacksonville
Client:
Players By the Sea
Title:
Full Monty Poster
Category:
Typography in Design / Single
Annual ID:
11300D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
HBO
Title:
HUNG
Category:
Typography in Design / Single
Annual ID:
11301D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Loewe Individual 3D
Category:
Typography in Design / Single
Annual ID:
11302D
Award:
2011 Design Merit Award
Agency:
Mother / New York
Client:
Print Magazine
Title:
A function lost, A form found
Category:
Typography in Design / Single
Annual ID:
11303D
Award:
2011 Design Merit Award
Agency:
Toth Brand Imaging / Cambridge
Client:
InterfaceFLOR
Title:
Folio No.3
Category:
Typography in Design / Single
Annual ID:
11304D