The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
More Than Just a Medal
Agency: Grey Canada / Toronto
Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Campaign
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set
Agency: Leo Burnett / Hong Kong
Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table
Agency: The Catalyst Agency / Singapore
Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE
Agency: Leo Burnett / New Delhi
Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Corporate Identity / Single
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Experiential Advertising / Single
EpicMix
Agency: Crispin Porter + Bogusky / Boulder
Client: Vail Resorts Category: Experiential Advertising / Single
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO
Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup
Agency: Hill Holliday / Boston
Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Experiential Advertising / Single
Receipt Stories
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store
Agency: SS+K / New York City
Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow
Agency: TBWA\LONDON / London
Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Experiential Advertising / Single
Citterio - Cut into finest slices
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: Citterio Category: Out Of Home / Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon
Agency: Cossette / Toronto
Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Single
Road
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies Category: Out Of Home / Single
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle Category: Out Of Home / Single
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg
Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Category: Out Of Home / Single
Live Review
Agency: Leo Burnett / Hong Kong
Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
Award:
2011 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Special Olympics Canada
Title:
More Than Just a Medal
Category:
Public Service / Radio - Campaign
Annual ID:
11291R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Dear Me
Category:
Public Service / Radio - Campaign
Annual ID:
11292R
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Corporate Identity / Single
Annual ID:
11098D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Hong Kong Acupuncturists Association Ltd.
Title:
Punch name Card Set
Category:
Corporate Identity / Single
Annual ID:
11099D
Award:
2011 Design Merit Award
Agency:
The Catalyst Agency / Singapore
Client:
The Catalyst Agency
Title:
Periodic Table
Category:
Corporate Identity / Single
Annual ID:
11100D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / New Delhi
Client:
IILM Design School
Title:
SPIROGRAPH SCALE
Category:
Corporate Identity / Single
Annual ID:
11101D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Corporate Identity / Single
Annual ID:
11102D
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Experiential Advertising / Single
Annual ID:
11483G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Experiential Advertising / Single
Annual ID:
11484G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Experiential Advertising / Single
Annual ID:
11485G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog Fight
Category:
Experiential Advertising / Single
Annual ID:
11486G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Vail Resorts
Title:
EpicMix
Category:
Experiential Advertising / Single
Annual ID:
11487G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
National Flag
Category:
Experiential Advertising / Single
Annual ID:
11488G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
K's Japan
Title:
SMASH: Guitar Born To Be Destroyed
Category:
Experiential Advertising / Single
Annual ID:
11489G
Award:
2011 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boston Police Department
Title:
Operation Hoodsie Cup
Category:
Experiential Advertising / Single
Annual ID:
11490G
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Experiential Advertising / Single
Annual ID:
11491G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Experiential Advertising / Single
Annual ID:
11492G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Experiential Advertising / Single
Annual ID:
11493G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Experiential Advertising / Single
Annual ID:
11494G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
Receipt Stories
Category:
Experiential Advertising / Single
Annual ID:
11495G
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Experiential Advertising / Single
Annual ID:
11496G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Coca-Cola
Title:
The Friendship Machine
Category:
Experiential Advertising / Single
Annual ID:
11497G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Campaign
Category:
Experiential Advertising / Single
Annual ID:
11498G
Award:
2011 Advertising Merit Award
Agency:
SS+K / New York City
Client:
Honest Tea
Title:
The Honest Store
Category:
Experiential Advertising / Single
Annual ID:
11499G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pepsi
Title:
Pepsi Refresh Project
Category:
Experiential Advertising / Single
Annual ID:
11500G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Experiential Advertising / Single
Annual ID:
11501G
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Experiential Advertising / Single
Annual ID:
11502G
Award:
2011 Advertising Merit Award
Agency:
TBWA\LONDON / London
Client:
Skittles
Title:
Dazzle The Rainbow
Category:
Experiential Advertising / Single
Annual ID:
11503G
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
WTF Nike Tulio
Category:
Experiential Advertising / Single
Annual ID:
11504G
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
Citterio
Title:
Citterio - Cut into finest slices
Category:
Out Of Home / Single
Annual ID:
11170A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Annual ID:
11171A
Award:
2011 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
Ironkore Performance Training Gym
Title:
Concrete Block Coupon
Category:
Out Of Home / Single
Annual ID:
11172A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Vending Machine
Category:
Out Of Home / Single
Annual ID:
11173A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Heated Noodle
Category:
Out Of Home / Single
Annual ID:
11174A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Digital Smile
Category:
Out Of Home / Single
Annual ID:
11175A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Out Of Home / Single
Annual ID:
11176A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Road
Category:
Out Of Home / Single
Annual ID:
11177A
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Annual ID:
11178A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Annual ID:
11179A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Out Of Home / Single
Annual ID:
11180A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Out Of Home / Single
Annual ID:
11181A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA Store Opening
Category:
Out Of Home / Single
Annual ID:
11182A
Award:
2011 Advertising Merit Award
Agency:
JWT New Zealand / Auckland PO BOX 2566
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Annual ID:
11183A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding international GmbH
Title:
The grout marker billboard
Category:
Out Of Home / Single
Annual ID:
11184A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian Airlines
Title:
6 stores in 6 days
Category:
Out Of Home / Single
Annual ID:
11185A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian
Title:
Internet Sun Generator
Category:
Out Of Home / Single
Annual ID:
11186A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Out Of Home / Single
Annual ID:
11187A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Out Of Home / Single
Annual ID:
11188A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Time Out Magazine
Title:
Live Review
Category:
Out Of Home / Single
Annual ID:
11189A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pierced"
Category:
Out Of Home / Single
Annual ID:
11190A