The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Point of Purchase and In-Store - Single
Prodigy
Agency: Leo Burnett / Toronto
Client: Prodigy Pictures Inc. Category: Brand Identity / Logo Design
Kengo Kuma Exhibition 2013 "Between Particles"
Agency: Nippon Design Center / Tokyo
Client: Kengo Kuma & Associates Category: Brand Identity / Logo Design
Mesut Oezil Brand Identity
Agency: Ogilvy Germany
Client: Mesut Oezil Category: Brand Identity / Logo Design
Divide & Rule
Agency: Out of the Box / New Delhi
Client: Out of the Box / Marvel Group Category: Brand Identity / Logo Design
Pinch Logo
Agency: Sandstrom Partners / Portland
Client: Cole Haan Category: Brand Identity / Logo Design
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Brand Identity / Logo Design
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Unite All Originals Run DMC + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Craft Animation
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Craft / Typography - Single or Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Craft / Typography - Single or Series
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya
Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Craft / Typography - Single or Series
Halation
Agency: AD&D / Tokyo
Client: Toppan Printing Category: Collateral Design / Posters - Series
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Series
Kigo Kitchen Poster Series
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Posters - Series
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association Category: Collateral Design / Posters - Series
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI Category: Collateral Design / Posters - Series
Neenah in San Francisco
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Duracell Positive & Negative
Agency: Grey India / Mumbai
Client: Duracell Category: Collateral Design / Posters - Series
White Shadow
Agency: Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
SGHR New Design Preview
Agency: iyamadesign inc. / Tokyo
Client: Sugahara Glassworks Inc. Category: Collateral Design / Posters - Series
2013-2014 Campaign for the Segal Center
Agency: lg2boutique / Montreal
Client: Segal Center Category: Collateral Design / Posters - Series
Jiyu Kitchen
Agency: Nippon Design Center / Tokyo
Client: Matsuoka Seisakusho Category: Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140131D
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140132D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140728D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Prodigy Pictures Inc.
Title:
Prodigy
Category:
Brand Identity / Logo Design
Annual ID:
140731D
Award:
2014 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Project Bush
Category:
Brand Identity / Logo Design
Annual ID:
140832D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Kengo Kuma & Associates
Title:
Kengo Kuma Exhibition 2013 "Between Particles"
Category:
Brand Identity / Logo Design
Annual ID:
140868D
Award:
2014 Design Merit Award
Agency:
Ogilvy Germany
Client:
Mesut Oezil
Title:
Mesut Oezil Brand Identity
Category:
Brand Identity / Logo Design
Annual ID:
140946D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Out of the Box / Marvel Group
Title:
Divide & Rule
Category:
Brand Identity / Logo Design
Annual ID:
141009D
Award:
2014 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cole Haan
Title:
Pinch Logo
Category:
Brand Identity / Logo Design
Annual ID:
141124D
Award:
2014 Design Merit Award
Agency:
Taxi Studio Ltd / Bristol
Client:
Kate Hudnott
Title:
Hudnotts
Category:
Brand Identity / Logo Design
Annual ID:
141162D
Award:
2014 Design Merit Award
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140155D
Award:
2014 Design Merit Award
Agency:
Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client:
Deezer
Title:
Music Unleashed
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140165D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Datagrams
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140961D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Ninja Polymers
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140962D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals Run DMC + A-Trak
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141137D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141208D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141209D
Award:
2014 Design Merit Award
Agency:
Castor / Toronto
Client:
Castor
Title:
Coil Lamp
Category:
Product Design / Single or Series
Annual ID:
140197D
Award:
2014 Design Merit Award
Agency:
Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client:
Adidas
Title:
adidas miCoach Smart Run
Category:
Product Design / Single or Series
Annual ID:
140427D
Award:
2014 Design Merit Award
Agency:
Grey Group China / Beijing
Client:
50K
Title:
Minimal Bookshelf
Category:
Product Design / Single or Series
Annual ID:
140492D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Product Design / Single or Series
Annual ID:
140563D
Award:
2014 Design Merit Award
Agency:
Sakura / Tokyo
Client:
Koike rice store
Title:
ASAHIMATSUHIKARI
Category:
Product Design / Single or Series
Annual ID:
141116D
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Annual ID:
140029D
Award:
2014 Design Merit Award
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Annual ID:
140259D
Award:
2014 Design Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Annual ID:
140280D
Award:
2014 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Annual ID:
140770D
Award:
2014 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Annual ID:
140787D
Award:
2014 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Annual ID:
141292D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Typography
Category:
Craft / Typography - Single or Series
Annual ID:
140263D
Award:
2014 Design Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Dentsu Malaysia
Title:
Celebrating A Small World
Category:
Craft / Typography - Single or Series
Annual ID:
140320D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Craft / Typography - Single or Series
Annual ID:
140405D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google, Liberty Science Center
Title:
Beyond Rubik's Cube
Category:
Craft / Typography - Single or Series
Annual ID:
140459D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Amami Home
Title:
AMAMI HOME
Category:
Craft / Typography - Single or Series
Annual ID:
140469D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Annual ID:
140721D
Award:
2014 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
SHOCHIKU Co., Ltd
Title:
JUDGE!
Category:
Craft / Typography - Single or Series
Annual ID:
140841D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Craft / Typography - Single or Series
Annual ID:
140871D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography - Single or Series
Annual ID:
140959D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Sendenkaigi Co.
Title:
Tsuzuki's Golden Eraser for bad copywriters
Category:
Craft / Typography - Single or Series
Annual ID:
141021D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Craft / Typography - Single or Series
Annual ID:
141155D
Award:
2014 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Toppan Printing
Title:
Halation
Category:
Collateral Design / Posters - Series
Annual ID:
140039D
Award:
2014 Design Merit Award
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Series
Annual ID:
140161D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140262D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Annual ID:
140336D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Annual ID:
140337D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in San Francisco
Category:
Collateral Design / Posters - Series
Annual ID:
140339D
Award:
2014 Design Merit Award
Agency:
Grey India / Mumbai
Client:
Duracell
Title:
Duracell Positive & Negative
Category:
Collateral Design / Posters - Series
Annual ID:
140493D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client:
dmg::events Japan
Title:
White Shadow
Category:
Collateral Design / Posters - Series
Annual ID:
140521D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Sugahara Glassworks Inc.
Title:
SGHR New Design Preview
Category:
Collateral Design / Posters - Series
Annual ID:
140587D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Segal Center
Title:
2013-2014 Campaign for the Segal Center
Category:
Collateral Design / Posters - Series
Annual ID:
140742D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Matsuoka Seisakusho
Title:
Jiyu Kitchen
Category:
Collateral Design / Posters - Series
Annual ID:
140866D