The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Unice
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Collateral Design / Posters - Series
Wee Society Poster Series
Agency: Office / San Francisco
Client: Wee Society Category: Collateral Design / Posters - Series
Getting Ahead
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Collateral Design / Posters - Series
H'or cafe Poster
Agency: SHISEIDO / Tokyo
Client: H'or cafe Category: Collateral Design / Posters - Series
Wild Postings
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Posters - Series
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Ichihara Lakeside Museum [Water Mark]
Agency: Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client: Ichihara City Category: Spatial Design / Outdoor Spaces
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Package Design / Product Line
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Collateral Design
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Public Service / Collateral Design
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps
Agency: Paprika / Montreal
Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds Category: Public Service / Collateral Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Cover Design
Movable Type
Agency: hanqingtang design / Nanjing
Client: Jiang Su Education Press Category: Publication Design / Book Cover Design
Ceviche - Peruvian Kitchen
Agency: Here Design / London
Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design
BE PART OF SOMETHING FAMOUS
Agency: Abbott Mead Vickers BBDO / London
Client: The Edrington Group / Famous Grouse Category: Spatial Design / Indoor Spaces
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Agency: Atelier Bruckner / Stuttgart
Client: BAYER Category: Spatial Design / Indoor Spaces
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Agency: Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Kigo Kitchen Environment
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Spatial Design / Indoor Spaces
Monarch Digital Installation
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan of Las Vegas Category: Spatial Design / Indoor Spaces
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Indoor Spaces
Nanchang Insun International Cinema
Agency: One Plus Partnership / Hong Kong
Client: Hubei Insun Cinema Film Co. Category: Spatial Design / Indoor Spaces
Nike Tech Pack
Agency: SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client: Nike Category: Spatial Design / Indoor Spaces
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Design for the Greater Good / Designer Initiated
:{to:) CleftToSmile
Agency: Ogilvy & Mather India / Mumbai
Client: Operation Smile India Category: Design for the Greater Good / Designer Initiated
Free Arts NYC Brand Identity
Agency: Red Peak / New York
Client: Free Arts NYC Category: Design for the Greater Good / Designer Initiated
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
Unice
Category:
Collateral Design / Posters - Series
Annual ID:
140867D
Award:
2014 Design Merit Award
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee Society Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140876D
Award:
2014 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Annual ID:
140922D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Collateral Design / Posters - Series
Annual ID:
140958D
Award:
2014 Design Merit Award
Agency:
SHISEIDO / Tokyo
Client:
H'or cafe
Title:
H'or cafe Poster
Category:
Collateral Design / Posters - Series
Annual ID:
141134D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Annual ID:
141205D
Award:
2014 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Takeo
Title:
NT sfu:l
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140013D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Textile Museum of Canada
Title:
Marimekko, With Love
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140234D
Award:
2014 Design Merit Award
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140387D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140508D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140509D
Award:
2014 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk Fine Papers
Title:
Mohawk Culture of Craft
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140560D
Award:
2014 Design Merit Award
Agency:
Its a Go Communications / Johannesburg
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140585D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TheTinTinCanCompany
Title:
TinTin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140729D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum [Water Mark]
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140872D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paints (Boysen) Philippines
Title:
Tree Lungs
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141182D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141207D
Award:
2014 Design Merit Award
Agency:
JWT / Jakarta
Client:
Leuch'tech
Title:
LIGHTEN UP
Category:
Package Design / Product Line
Annual ID:
140616D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Package Design / Product Line
Annual ID:
140637D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Blue Goose
Title:
Package Design
Category:
Package Design / Product Line
Annual ID:
141141D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Annual ID:
140315D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library
Category:
Public Service / Collateral Design
Annual ID:
140403D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Collateral Design
Annual ID:
140526D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Collateral Design
Annual ID:
140572D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service / Collateral Design
Annual ID:
140636D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Public Service / Collateral Design
Annual ID:
140869D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Collateral Design
Annual ID:
140920D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Postes Canada
Title:
Horse stamps
Category:
Public Service / Collateral Design
Annual ID:
141014D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Ayala Land Inc.
Title:
Koi Fish Feed Invite
Category:
Public Service / Collateral Design
Annual ID:
141181D
Award:
2014 Design Merit Award
Agency:
Whybin \ TBWA \ Digital Arts Network / Auckland
Client:
Minds for Minds
Title:
Meeting of the Minds
Category:
Public Service / Collateral Design
Annual ID:
141248D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Cover Design
Annual ID:
140406D
Award:
2014 Design Merit Award
Agency:
hanqingtang design / Nanjing
Client:
Jiang Su Education Press
Title:
Movable Type
Category:
Publication Design / Book Cover Design
Annual ID:
140522D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Weidenfeld & Nicolson
Title:
Ceviche - Peruvian Kitchen
Category:
Publication Design / Book Cover Design
Annual ID:
140545D
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Edrington Group / Famous Grouse
Title:
BE PART OF SOMETHING FAMOUS
Category:
Spatial Design / Indoor Spaces
Annual ID:
140030D
Award:
2014 Design Merit Award
Agency:
Atelier Bruckner / Stuttgart
Client:
BAYER
Title:
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Category:
Spatial Design / Indoor Spaces
Annual ID:
140086D
Award:
2014 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client:
Daimler AG
Title:
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140087D
Award:
2014 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140243D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Environment
Category:
Spatial Design / Indoor Spaces
Annual ID:
140264D
Award:
2014 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan of Las Vegas
Title:
Monarch Digital Installation
Category:
Spatial Design / Indoor Spaces
Annual ID:
140349D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
140588D
Award:
2014 Design Merit Award
Agency:
One Plus Partnership / Hong Kong
Client:
Hubei Insun Cinema Film Co.
Title:
Nanchang Insun International Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
141006D
Award:
2014 Design Merit Award
Agency:
SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client:
Nike
Title:
Nike Tech Pack
Category:
Spatial Design / Indoor Spaces
Annual ID:
141131D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140510D
Award:
2014 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann GmbH
Title:
Moormann Single Pieces
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140589D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard- Zigor
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140836D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141023D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141206D
Award:
2014 Design Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140749D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Mumbai
Client:
Operation Smile India
Title:
:{to:) CleftToSmile
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140906D
Award:
2014 Design Merit Award
Agency:
Red Peak / New York
Client:
Free Arts NYC
Title:
Free Arts NYC Brand Identity
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
141082D