The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
PAPER BACK
Agency: DDB Group Philippines / Taguig City
Client: DDB Philippines, Inc. Category: Design for the Greater Good / Designer Initiated
Lycra Moves You
Agency: SapientNitro / London
Client: Lycra Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Cinescape Campaign
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
DENTSU ANIME FEST
Agency: Dentsu / Tokyo
Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO Category: Collateral Design / Posters - Series
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Zen meets Anime
Agency: HAKUHODO Inc. / Tokyo
Client: Hakuhodo Inc. Category: Collateral Design / Posters - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / Posters - Series
mt itself
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Posters - Series
Item - Posters
Agency: lg2boutique / Montreal + LG2 / Montreal
Client: Item Category: Collateral Design / Posters - Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Collateral Design / Posters - Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Collateral Design / Posters - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Posters - Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Posters - Series
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Plenty More
Agency: Here Design / London
Client: Ebury Press Category: Publication Design / Book Cover Design
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Award:
2015 Design Merit Award
Agency:
DDB Group Philippines / Taguig City
Client:
DDB Philippines, Inc.
Title:
PAPER BACK
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150282A
Award:
2015 Design Merit Award
Agency:
SapientNitro / London
Client:
Lycra
Title:
Lycra Moves You
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151028A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape Campaign
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151212A
Award:
2015 Design Merit Award
Agency:
601bisang / seoul
Client:
601bisang
Title:
Soul304
Category:
Collateral Design / Posters - Series
Annual ID:
150008A
Award:
2015 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Annual ID:
150304A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Annual ID:
150325A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Annual ID:
150328A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Annual ID:
150329A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral Design / Posters - Series
Annual ID:
150421A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Posters - Series
Annual ID:
150424A
Award:
2015 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
Hakuhodo Inc.
Title:
Zen meets Anime
Category:
Collateral Design / Posters - Series
Annual ID:
150492A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / Posters - Series
Annual ID:
150528A
Award:
2015 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt itself
Category:
Collateral Design / Posters - Series
Annual ID:
150544A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + LG2 / Montreal
Client:
Item
Title:
Item - Posters
Category:
Collateral Design / Posters - Series
Annual ID:
150698A
Award:
2015 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Collateral Design / Posters - Series
Annual ID:
150800A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Collateral Design / Posters - Series
Annual ID:
150811A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Posters - Series
Annual ID:
150852A
Award:
2015 Design Merit Award
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Annual ID:
150992A
Award:
2015 Design Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Annual ID:
151225A
Award:
2015 Design Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150256A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150294A
Award:
2015 Design Merit Award
Agency:
Y&R Shanghai / Shanghai
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
151236A
Award:
2015 Design Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Annual ID:
150428A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Brand Installations
Annual ID:
150729A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiences / Brand Installations
Annual ID:
150867A
Award:
2015 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Annual ID:
151078A
Award:
2015 Design Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Annual ID:
151169A
Award:
2015 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Annual ID:
150333A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Plenty More
Category:
Publication Design / Book Cover Design
Annual ID:
150522A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150243A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150307A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150409A
Award:
2015 Design Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150615A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150716A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150727A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
WWF India
Title:
Trees & Rain
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150856A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Culver City
Client:
Art Center College of Design
Title:
Why Work for a Living?
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151208A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150529A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150767A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
151220A
Award:
2015 Design Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Annual ID:
150393A
Award:
2015 Design Merit Award
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Annual ID:
150547A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Outdoor Spaces
Annual ID:
150728A
Award:
2015 Design Merit Award
Agency:
Moment Factory / Montreal
Client:
Parc de la Gorge de Coaticook
Title:
The enchanted woods of Foresta Lumina
Category:
Experiences / Outdoor Spaces
Annual ID:
150786A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge - O Canada
Category:
Experiences / Outdoor Spaces
Annual ID:
150997A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Annual ID:
151082A
Award:
2015 Design Merit Award
Agency:
the community (la comunidad) / Miami
Client:
Converse
Title:
Fight The Gray
Category:
Experiences / Outdoor Spaces
Annual ID:
151105A
Award:
2015 Design Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Annual ID:
150166A
