The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Documentaries / Television
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Long Form
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise
Agency: Cossette / Vancouver
Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Outdoor / Billboards or Transit - Single
Unload Your 401k
Agency: Grey / New York
Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Living History at Union Station
Agency: VML / Kansas City
Client: Union Station Kansas City Category: Public Service - Experiential / Events, Competitions & Installations
Original
Agency: Andrew Vucko / Toronto + CypherAudio / Toronto
Client: Vucko Category: Broadcast & Moving Image / Animation
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London
Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
I Saw Your Willy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
Lucy & The Boy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Broadcast & Moving Image / Animation
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International Category: Broadcast & Moving Image / Animation
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo
Client: D&AD Category: Broadcast & Moving Image / Animation
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Sea Otters
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Broadcast & Moving Image / Animation
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor Category: Broadcast & Moving Image / Animation
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Project: Drop-A-Brick
Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client: Project: Drop-A-Brick Category: Intellectual Property & Products / Physical Product
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Intellectual Property & Products / Physical Product
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
Jiu Jitsu
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Single
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Documentaries / Television
Annual ID:
150869A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Annual ID:
150959A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Annual ID:
150953A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Annual ID:
150957A
Award:
2015 UX / UI Merit Award
Agency:
serviceplan / Munich + plan.net / Munich
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Annual ID:
151032A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Online / Long Form
Annual ID:
150781A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150156A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
Piercing
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150176A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Mars Canada
Title:
V-Neck
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150177A
Award:
2015 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's
Title:
McMuffin Sunrise
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150245A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151006A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
151036A
Award:
2015 Cross-Platform Merit Award
Agency:
Grey / New York
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150478A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150731A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150881A
Award:
2015 Cross-Platform Merit Award
Agency:
VML / Kansas City
Client:
Union Station Kansas City
Title:
Living History at Union Station
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
151166A
Award:
2015 Design Merit Award
Agency:
Andrew Vucko / Toronto + CypherAudio / Toronto
Client:
Vucko
Title:
Original
Category:
Broadcast & Moving Image / Animation
Annual ID:
150070A
Award:
2015 Design Merit Award
Agency:
Art&Graft / London + Virgin Atlantic Airways / London
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Annual ID:
150080A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150642A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150643A
Award:
2015 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Broadcast & Moving Image / Animation
Annual ID:
150898A
Award:
2015 Design Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Annual ID:
151087A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Annual ID:
151157A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Annual ID:
151158A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Sea Otters
Category:
Broadcast & Moving Image / Animation
Annual ID:
151209A
Award:
2015 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
New York Organ Donor
Title:
Long Live New York
Category:
Broadcast & Moving Image / Animation
Annual ID:
151240A
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Annual ID:
151079A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Annual ID:
151217A
Award:
2015 Intellectual Property Merit Award
Agency:
barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client:
Project: Drop-A-Brick
Title:
Project: Drop-A-Brick
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150086A
Award:
2015 Intellectual Property Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Physical Product
Annual ID:
151017A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Annual ID:
150194A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Annual ID:
150780A
Award:
2015 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Annual ID:
150804A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Annual ID:
150840A
Award:
2015 Branded Entertainment Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Annual ID:
151046A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\\Media Arts Lab / Los Angeles
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Annual ID:
151084A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWAToronto / Toronto
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Annual ID:
151094A
Award:
2015 Branded Entertainment Merit Award
Agency:
Thinkmodo / New York
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Annual ID:
151149A
Award:
2015 Radio Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
Bikers
Category:
Radio / Consumer - Single
Annual ID:
150509A
Award:
2015 Radio Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
Jiu Jitsu
Category:
Radio / Consumer - Single
Annual ID:
150510A
Award:
2015 Radio Merit Award
Agency:
LG2 / Quebec City
Client:
Construction Dinamo
Title:
Verifies
Category:
Radio / Consumer - Single
Annual ID:
150695A