The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Draw and Tell - Lone Ranger
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Category: Radio / Consumer - Single
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Automotive Products & Services
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Mobile Applications / Consumer Goods
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Radio / Public Service - Campaign
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: Advertising on Mobile Devices / Banners
Man Seeking Woman Main Title
Agency: Digital Kitchen / Chicago
Client: FXX Category: Broadcast & Moving Image / Title Sequences
We Are The Giant: Titles & Graphics
Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Outdoor / Billboards or Transit - Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Outdoor / Billboards or Transit - Campaign
Assembly Fail
Agency: thjnk ag / Hamburg
Client: IKEA Category: Outdoor / Billboards or Transit - Campaign
MIC
Agency: Y&R Beijing / Beijing
Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign
Animal Beards
Agency: Y&R New Zealand / Auckland
Client: Schick Category: Outdoor / Billboards or Transit - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Red wax
Agency: YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client: FROMAGERIES BEL /Mini Babybel Category: Outdoor / Billboards or Transit - Campaign
Reviveaphone
Agency: LG2 / Montreal
Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Outdoor / Outdoor - Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Public Service - Outdoor / Outdoor - Single
Balloons
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Claws
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Outdoor / Outdoor - Single
No Ford Nation Campaign Signs - Publicly Drunk
Agency: Rethink / Toronto
Client: No Ford Nation Category: Public Service - Outdoor / Outdoor - Single
The Disguised Portfolio
Agency: LetsAdvertise.it / Copenhagen
Client: LetsAdvertise.it Category: Self-Promotion / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Brand Identity / Single Element
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Real Suicide Notes: William
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Curve
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tree
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Balloons
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Claws
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Beach
Category:
Radio / Consumer - Single
Annual ID:
150833A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria
Title:
Draw and Tell - Lone Ranger
Category:
Radio / Consumer - Single
Annual ID:
150850A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Annual ID:
150052A
Award:
2015 Mobile Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Annual ID:
150417A
Award:
2015 Design Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
150114A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Outdoor - Series
Annual ID:
150853A
Award:
2015 Radio Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Audiocartoons
Category:
Radio / Public Service - Campaign
Annual ID:
150930A
Award:
2015 Interactive Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150303A
Award:
2015 Interactive Merit Award
Agency:
Heat / San Francisco + Grow / Norfolk
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150515A
Award:
2015 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150718A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150866A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150899A
Award:
2015 Mobile Merit Award
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150483A
Award:
2015 Mobile Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150484A
Award:
2015 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
FXX
Title:
Man Seeking Woman Main Title
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150343A
Award:
2015 Design Merit Award
Agency:
Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client:
We Are The Giant
Title:
We Are The Giant: Titles & Graphics
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150920A
Award:
2015 Print & Outdoor Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150530A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150630A
Award:
2015 Print & Outdoor Merit Award
Agency:
thjnk ag / Hamburg
Client:
IKEA
Title:
Assembly Fail
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151150A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-audio books
Title:
MIC
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151224A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Schick
Title:
Animal Beards
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151229A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151234A
Award:
2015 Print & Outdoor Merit Award
Agency:
YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client:
FROMAGERIES BEL /Mini Babybel
Title:
Red wax
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151242A
Award:
2015 Film Merit Award
Agency:
LG2 / Montreal
Client:
Reviveaphone
Title:
Reviveaphone
Category:
Online Films & Video / Long Form - Single
Annual ID:
150694A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Annual ID:
150805A
Award:
2015 Film Merit Award
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
150979A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
151193A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Annual ID:
151194A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150291A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150637A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Balloons
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150745A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Claws
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150747A
Award:
2015 Print & Outdoor Merit Award
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150926A
Award:
2015 Print & Outdoor Merit Award
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
No Ford Nation Campaign Signs - Publicly Drunk
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150998A
Award:
2015 Print & Outdoor Merit Award
Agency:
LetsAdvertise.it / Copenhagen
Client:
LetsAdvertise.it
Title:
The Disguised Portfolio
Category:
Self-Promotion / Single or Series
Annual ID:
150693A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Brand Identity / Single Element
Annual ID:
150295A
Award:
2015 Design Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150252A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150319A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150406A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150425A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150771A
Award:
2015 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150947A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
151012A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes: William
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150654A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Curve
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150656A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tree
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150657A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150658A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Balloons
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150744A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Claws
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150746A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A