The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago
Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Vintage Label Series
Agency: 72andSunny NL / Amsterdam
Client: Carlsberg Category: Consumer - Package Design / Single or Series
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Package Design / Single or Series
Magouemon
Agency: cosmos / Tokyo
Client: Magouemon Category: Consumer - Package Design / Single or Series
Chiyonokame
Agency: cosmos / Tokyo
Client: Chiyonokame-Shuzo Category: Consumer - Package Design / Single or Series
TEA TIME STORIES
Agency: HAKUHODO Inc. / Tokyo
Client: em-company Category: Consumer - Package Design / Single or Series
Brooks Cider
Agency: Hall / Oakland
Client: Brooks Cider Category: Consumer - Package Design / Single or Series
Ichimaru Soy Sauce
Agency: J inc. / TOKYO + ENJIN inc. / TOKYO
Client: Marusan Foods Category: Consumer - Package Design / Single or Series
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York
Client: Budweiser Category: Consumer - Package Design / Single or Series
KNOCK for B_t Vodka
Agency: KNOCK, inc / Minneapolis
Client: B_t Vodka Category: Consumer - Package Design / Single or Series
Hi Milk
Agency: L3 Branding Experience Design Center / Beijing
Client: Inner Mongolia Mengniu Dairy Category: Consumer - Package Design / Single or Series
The Dumbbell Headphone Packaging
Agency: Scholz & Friends / Berlin
Client: Panasonic Category: Consumer - Package Design / Single or Series
Instant Noodle Novels
Agency: Serviceplan / Munich
Client: Bernbacher Category: Consumer - Package Design / Single or Series
Seen_Smog
Agency: Chen Chun-Wei / Kaohsiung City
Client: CHEN CHUN-WEI Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Green Newspaper
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo
Client: The Mainichi Newspapers Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Spur Museum of Mode
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo
Client: Isetan Mitsukoshi Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
IKEA. It's that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Pure White
Agency: Saatchi & Saatchi / UAE
Client: P&G Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Shopping List
Agency: Depot WPF / Moscow
Client: Ambar Moscow Category: Consumer - Package Design / Product Line
San Grams
Agency: Draft Co.,Ltd. / Tokyo,JAPAN
Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
"THE" Products
Agency: good design company / Tokyo
Client: THE Category: Consumer - Package Design / Product Line
Lissage Men
Agency: Samurai / Tokyo
Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
Pay It Forward
Agency: Column Five / Irvine
Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16167M
Award:
2016 Design Merit Award
Agency:
OgilvyOne / London
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16168M
Award:
2016 Design Merit Award
Agency:
M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Data Visualization / Interactive / Responsive
Annual ID:
DE16129M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16228M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16231M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16232M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16233M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client:
Nike China
Title:
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16234M
Award:
2016 Design Merit Award
Agency:
BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16235M
Award:
2016 Design Merit Award
Agency:
Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16236M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16240M
Award:
2016 Design Merit Award
Agency:
Sarofsky Corp. / Chicago
Client:
OFFF Mexico
Title:
One Fucking Fabulous Filter
Category:
Consumer - Broadcast & Moving Image / Title Sequences
Annual ID:
DE16181M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 Design Merit Award
Agency:
72andSunny NL / Amsterdam
Client:
Carlsberg
Title:
Vintage Label Series
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16147M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16148M
Award:
2016 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Magouemon
Title:
Magouemon
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16149M
Award:
2016 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Chiyonokame-Shuzo
Title:
Chiyonokame
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16150M
Award:
2016 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
em-company
Title:
TEA TIME STORIES
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16151M
Award:
2016 Design Merit Award
Agency:
Hall / Oakland
Client:
Brooks Cider
Title:
Brooks Cider
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16152M
Award:
2016 Design Merit Award
Agency:
J inc. / TOKYO + ENJIN inc. / TOKYO
Client:
Marusan Foods
Title:
Ichimaru Soy Sauce
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16153M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Budweiser
Title:
Budweiser Redesign
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16154M
Award:
2016 Design Merit Award
Agency:
KNOCK, inc / Minneapolis
Client:
B_t Vodka
Title:
KNOCK for B_t Vodka
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16155M
Award:
2016 Design Merit Award
Agency:
L3 Branding Experience Design Center / Beijing
Client:
Inner Mongolia Mengniu Dairy
Title:
Hi Milk
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16156M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Panasonic
Title:
The Dumbbell Headphone Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16157M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Bernbacher
Title:
Instant Noodle Novels
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16158M
Award:
2016 Design Merit Award
Agency:
Chen Chun-Wei / Kaohsiung City
Client:
CHEN CHUN-WEI
Title:
Seen_Smog
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16182M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo
Client:
The Mainichi Newspapers
Title:
Green Newspaper
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16183M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16184M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16185M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo
Client:
Isetan Mitsukoshi
Title:
Spur Museum of Mode
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16095M
Award:
2016 Design Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16096M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It's that affordable.
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16097M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16098M
Award:
2016 Design Merit Award
Agency:
Saatchi & Saatchi / UAE
Client:
P&G
Title:
Pure White
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16099M
Award:
2016 Design Merit Award
Agency:
Depot WPF / Moscow
Client:
Ambar Moscow
Title:
Shopping List
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16159M
Award:
2016 Design Merit Award
Agency:
Draft Co.,Ltd. / Tokyo,JAPAN
Client:
Marumatsu Tea
Title:
San Grams
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16160M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
THE
Title:
"THE" Products
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16161M
Award:
2016 Design Merit Award
Agency:
Samurai / Tokyo
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16162M
Award:
2016 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16142M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16143M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16144M
Award:
2016 Design Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16145M