The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles
Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Use of Visuals
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client: Anki Category: Innovation in Interactive / Gaming
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Packaging / Specialty
Budweiser Holiday 2017 LTO Alu Bottle
Agency: Jones Knowles Ritchie / New York
Client: ABInBev – Budweiser Category: Packaging / Specialty
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller
Agency: Google Brand Studio / San Francisco
Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017
Agency: iyamadesign inc. / Tokyo
Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain
Agency: Mosaic / Toronto
Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Brand Transformation
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Craft / Art Direction - Single or Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Ambient Media / Live Events
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels
Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Ambient Media / Live Events
Award:
2018 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18076M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18077M
Award:
2018 Interactive Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18078M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18079M
Award:
2018 Interactive Merit Award
Agency:
RPA / Santa Monica + Unit-9 / Los Angeles
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18080M
Award:
2018 Social Media Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18060M
Award:
2018 Social Media Merit Award
Agency:
HEIMAT / Berlin
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18061M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN180101M
Award:
2018 Interactive Merit Award
Agency:
W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client:
Anki
Title:
Cozmo Lost in Reddit
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN180102M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Annual ID:
OS_DE18152M
Award:
2018 Design Merit Award
Agency:
Bedow / Stockholm
Client:
St. Erhard
Title:
St. Erhard, packaging
Category:
Packaging / Specialty
Annual ID:
OS_DE18153M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
ABInBev – Budweiser
Title:
Budweiser Holiday 2017 LTO Alu Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE18154M
Award:
2018 Design Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Packaging / Specialty
Annual ID:
OS_DE18155M
Award:
2018 Design Merit Award
Agency:
thjnk GmbH / Hamburg
Client:
REWE
Title:
Ripecheck
Category:
Packaging / Specialty
Annual ID:
OS_DE18156M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18167M
Award:
2018 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Agoraphobic Traveller
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18168M
Award:
2018 Design Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Hydrogen Electric House
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18169M
Award:
2018 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
KAMOI KAKOSHI Co.,LTD.
Title:
mt expo 2017
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18170M
Award:
2018 Design Merit Award
Agency:
Mosaic / Toronto
Client:
BMO The Bank of Montreal
Title:
The BMO200 Fountain
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18171M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18172M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Annual ID:
OS_CP18048M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Annual ID:
OS_CP18049M
Award:
2018 Cross-Platform Merit Award
Agency:
BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Annual ID:
OS_CP18050M
Award:
2018 Cross-Platform Merit Award
Agency:
Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Brand Transformation
Annual ID:
OS_CP18051M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Annual ID:
OS_CP18052M
Award:
2018 Branded Entertainment Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18105M
Award:
2018 Branded Entertainment Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18106M
Award:
2018 Branded Entertainment Merit Award
Agency:
J Walter Thompson / San Francisco
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18107M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18157M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18158M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18159M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
Ronald McDonald House
Title:
Fun, Any Way You Look At It
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18160M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18162M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18163M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18164M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18165M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18166M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18167M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18168M
Award:
2018 Print & Outdoor Merit Award
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18169M
Award:
2018 Direct Marketing Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18058M
Award:
2018 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires + LANDIA / Buenos Aires
Client:
Burger King
Title:
A Day Without Whopper
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18059M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18060M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18061M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18062M
Award:
2018 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Parents of road Victims
Title:
#SpeedTalk
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18063M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18064M
Award:
2018 Direct Marketing Merit Award
Agency:
Rethink / Toronto
Client:
WestJet
Title:
Desert Roulette
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18065M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M