The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix Category: Broadcast / Any Length - Single
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Single
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA Category: Broadcast / Any Length - Single
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite Category: Innovation in Print & Outdoor / Print
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories
Agency: Rethink / Toronto
Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
Game of Thrones: Ice & Fire
Agency: 360i / New York
Client: HBO Category: Social Engagement / Community Building
Whopper Gate
Agency: Buzzman / 75010, Paris
Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine
Agency: McCann Paris / Clichy
Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Social Engagement / Community Building
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
Music Transplant
Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever Category: Broadcast / Any Length - Campaign
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation Category: Broadcast / Any Length - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Campaign
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Campaign
Redefining Distance
Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo
Client: NTT DOCOMO,INC. Category: Craft / Visual Effects / Animation
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: LG2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18032M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18033M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18034M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18035M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18036M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18037M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18038M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18039M
Award:
2018 Radio Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18040M
Award:
2018 Radio Merit Award
Agency:
Young & Rubicam Brasil / Sao Paulo
Client:
CEPIA
Title:
Hitler
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18041M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18054M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Print & Outdoor Merit Award
Agency:
AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client:
Samsonite
Title:
Weight Tag
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO18193M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18156M
Award:
2018 Film Merit Award
Agency:
Apple / Cupertino + Park Pictures / Santa Monica
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18157M
Award:
2018 Film Merit Award
Agency:
Rethink / Toronto
Client:
YWCA Metro Vancouver
Title:
Six-second Ambush Advisories
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18158M
Award:
2018 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
Game of Thrones: Ice & Fire
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18049M
Award:
2018 Social Media Merit Award
Agency:
Buzzman / 75010, Paris
Client:
Burger King
Title:
Whopper Gate
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18050M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18051M
Award:
2018 Social Media Merit Award
Agency:
Edible - A Daniel J. Edelman Agency / New York
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18052M
Award:
2018 Social Media Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18053M
Award:
2018 Social Media Merit Award
Agency:
McCann Paris / Clichy
Client:
Olympique de Marseille
Title:
Controle de la Poitrine
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18054M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18055M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18056M
Award:
2018 Social Media Merit Award
Agency:
The Community / Miami
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18057M
Award:
2018 Social Media Merit Award
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18058M
Award:
2018 Radio Merit Award
Agency:
CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client:
Rádio Jovem Pan
Title:
Music Transplant
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18042M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18043M
Award:
2018 Radio Merit Award
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18044M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18045M
Award:
2018 Radio Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
Food Pioneers
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18046M
Award:
2018 Radio Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18047M
Award:
2018 Radio Merit Award
Agency:
Rethink / Toronto
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18048M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18049M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18050M
Award:
2018 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo
Client:
NTT DOCOMO,INC.
Title:
Redefining Distance
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18074M
Award:
2018 Film Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Annual ID:
OS_FI18169M
Award:
2018 Film Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Innovation in Film / Online
Annual ID:
OS_FI18170M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Annual ID:
OS_FI18171M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
LG2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M