The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Competitions
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Real-time Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Social Post / Real-time Response
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Make Room
Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Film / Health & Wellness
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt
Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Film / Health & Wellness
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Social Post / Single
Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute Category: Social Post / Single
The Process
Agency: Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles
Client: Aviation Gin Category: Craft - Writing / Single
Ahmend
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Writing / Single
Famous Fingers
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft - Writing / Single
Award:
2019 Experiential & Immersive Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Annual ID:
OS_EX19028M
Award:
2019 Experiential & Immersive Merit Award
Agency:
FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Annual ID:
OS_EX19029M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Leo Burnett / London + Fallon / London
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Annual ID:
OS_EX19030M
Award:
2019 Experiential & Immersive Merit Award
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Annual ID:
OS_EX19031M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Annual ID:
OS_EX19032M
Award:
2019 Digital Craft Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Annual ID:
OS_DC19031M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19064M
Award:
2019 Social Media Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19065M
Award:
2019 Social Media Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19066M
Award:
2019 Social Media Merit Award
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19067M
Award:
2019 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19068M
Award:
2019 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19069M
Award:
2019 Social Media Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19070M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19071M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19072M
Award:
2019 Social Media Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19073M
Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19074M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19055M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19056M
Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19041M
Award:
2019 Social Media Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19042M
Award:
2019 Social Media Merit Award
Agency:
Shutterstock / New York + DiMassimo Goldstein / New York
Client:
Shutterstock
Title:
Fyrestock by Shutterstock
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19043M
Award:
2019 Social Media Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19044M
Award:
2019 Social Media Merit Award
Agency:
Rethink / Toronto
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19045M
Award:
2019 Social Media Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19046M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19047M
Award:
2019 Digital Craft Merit Award
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19029M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19030M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client:
Arbetsförmedlingen – Swedish public employment
Title:
Make Room
Category:
Film / Health & Wellness
Annual ID:
OS_HW19044M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Film / Health & Wellness
Annual ID:
OS_HW19045M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Annual ID:
OS_HW19046M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Film / Health & Wellness
Annual ID:
OS_HW19047M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Film / Health & Wellness
Annual ID:
OS_HW19048M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Annual ID:
OS_HW19049M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Annual ID:
OS_HW19050M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Film / Health & Wellness
Annual ID:
OS_HW19051M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M
Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Annual ID:
OS_HW19041M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Annual ID:
OS_HW19042M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Annual ID:
OS_HW19043M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Social Post / Single
Annual ID:
OS_SM19035M
Award:
2019 Social Media Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Social Post / Single
Annual ID:
OS_SM19036M
Award:
2019 Social Media Merit Award
Agency:
Wunderman / Seattle
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Annual ID:
OS_SM19037M
Award:
2019 Moving Image Craft Merit Award
Agency:
Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles
Client:
Aviation Gin
Title:
The Process
Category:
Craft - Writing / Single
Annual ID:
OS_MI19069M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Annual ID:
OS_MI19070M
Award:
2019 Moving Image Craft Merit Award
Agency:
Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client:
MedMen
Title:
The New Normal
Category:
Craft - Writing / Single
Annual ID:
OS_MI19071M
Award:
2019 Moving Image Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
Famous Fingers
Category:
Craft - Writing / Single
Annual ID:
OS_MI19072M