The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation Category: Craft - Writing / Single
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin
Client: United States Air Force Category: Craft - Writing / Single
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Utility
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Utility
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Editorial / Magazines & Newspapers
Start Your Impossible: The Dual Heroes (Campaign)
Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer Category: Publishing / Trade Publication
GO!! NEW.
Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo
Client: Mondelez Japan Category: Moving Image / Single
Kungfu Water
Agency: The Nine X Insight Group / Shanghai
Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York
Client: The 'me too.' movement Category: Moving Image / Series
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Agency: Fullscreen / Los Angeles
Client: AT&T Category: Online / Branded Podcast
The 200 Year Old
Agency: King James Group / Cape Town
Client: Sanlam Category: Online / Branded Podcast
The Sobering Report
Agency: Rethink / Toronto
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo
Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
Last Germ: Day 1 - Bad Dream
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 5 - Cleaning Syndrome
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Broadcast / Single
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Single
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Targeting
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Annual ID:
OS_MI19073M
Award:
2019 Moving Image Craft Merit Award
Agency:
Roc Nation / New York + VaynerMedia / New York
Client:
Roc Nation
Title:
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Category:
Craft - Writing / Single
Annual ID:
OS_MI19074M
Award:
2019 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Make It
Category:
Craft - Writing / Single
Annual ID:
OS_MI19075M
Award:
2019 Moving Image Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
U.S. Air Force Gold Star Families
Category:
Craft - Writing / Single
Annual ID:
OS_MI19076M
Award:
2019 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Annual ID:
OS_MO19025M
Award:
2019 Mobile Merit Award
Agency:
Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Annual ID:
OS_MO19026M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M
Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M
Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M
Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M
Award:
2019 Integrated Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_IG19026M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IG19027M
Award:
2019 Mobile Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19031M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE19115M
Award:
2019 Moving Image Craft Merit Award
Agency:
ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client:
Toyota Motor Asia Pacific
Title:
Start Your Impossible: The Dual Heroes (Campaign)
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI19082M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ruf Lanz, / Zurich
Client:
Welti-Furrer
Title:
Fine Art Transports
Category:
Publishing / Trade Publication
Annual ID:
OS_PO19080M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Egale Canada
Title:
Blood Surrogates
Category:
Moving Image / Single
Annual ID:
OS_DE19186M
Award:
2019 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Moving Image / Single
Annual ID:
OS_DE19187M
Award:
2019 Design Merit Award
Agency:
McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo
Client:
Mondelez Japan
Title:
GO!! NEW.
Category:
Moving Image / Single
Annual ID:
OS_DE19188M
Award:
2019 Design Merit Award
Agency:
The Nine X Insight Group / Shanghai
Client:
Vatti / Trinity Healthy Dishwasher
Title:
Kungfu Water
Category:
Moving Image / Single
Annual ID:
OS_DE19189M
Award:
2019 Design Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Moving Image / Series
Annual ID:
OS_DE19190M
Award:
2019 Design Merit Award
Agency:
Deutsch / Los Angeles + The 'me too.' movement / New York
Client:
The 'me too.' movement
Title:
Survivor Stories
Category:
Moving Image / Series
Annual ID:
OS_DE19191M
Award:
2019 Radio & Audio Merit Award
Agency:
Fullscreen / Los Angeles
Client:
AT&T
Title:
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Category:
Online / Branded Podcast
Annual ID:
OS_RA19034M
Award:
2019 Radio & Audio Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Online / Branded Podcast
Annual ID:
OS_RA19035M
Award:
2019 Design Merit Award
Agency:
Rethink / Toronto
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Print & Outdoor Merit Award
Agency:
M&C Saatchi / London + Coffee& TV / London
Client:
NatWest
Title:
Processions
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19115M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Out-of-Home / Dynamic Billboards & Transit
Annual ID:
OS_PO19116M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Moe
Category:
Broadcast / Single
Annual ID:
OS_RA19021M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Broadcast / Single
Annual ID:
OS_RA19022M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Opera Radio: Death
Category:
Broadcast / Single
Annual ID:
OS_RA19023M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 1 - Bad Dream
Category:
Broadcast / Single
Annual ID:
OS_RA19024M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 5 - Cleaning Syndrome
Category:
Broadcast / Single
Annual ID:
OS_RA19025M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Broadcast / Single
Annual ID:
OS_RA19026M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Annual ID:
OS_RA19027M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Creative Use of Data Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19018M
Award:
2019 Creative Use of Data Merit Award
Agency:
Alma DDB / Miami
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19019M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19020M
Award:
2019 Creative Use of Data Merit Award
Agency:
Rethink / Toronto
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19021M
Award:
2019 Creative Use of Data Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19022M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M