The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Multi-Country or Global / Consumer / Brand
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Nothing is as big as Christmas
Agency: Ogilvy / Madrid
Client: IBERIA Category: Out of Home / Billboards & Transit
Samsung Folding Piccadilly
Agency: Cheil / London
Client: Samsung Category: Out of Home / Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Out of Home / Billboards & Transit
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Innovation in Moving Image Craft
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Innovation in Moving Image Craft
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity
#NoKidsInCages
Agency: Badger & Winters / New York
Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Digital & Online / Websites & Mobile
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Digital & Online / Websites & Mobile
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City
Client: HBO Category: Digital & Online / Websites & Mobile
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Digital & Online / Websites & Mobile
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
Round-the-Clock Pizza Box
Agency: Leo Burnett / Toronto
Client: 7 West Restaurant Category: Packaging / Specialty
Figlia - Feminine by Nature
Agency: Superunion / Hong Kong
Client: Agricola Dargenio Category: Packaging / Specialty
Planters – Gone But Never Forgotten
Agency: Jones Knowles Ritchie / New York
Client: Kraft Heinz Category: Packaging / Specialty
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Packaging / Specialty
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging / Specialty
Pod Pack
Agency: One Twenty Three West / Vancouver
Client: Vancouver Island Brewery Category: Packaging / Specialty
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia Category: Editorial / Digital Publications
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia Category: Craft - Visual Effects / Single
adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland
Client: adidas Running Category: Creative Use of Data / Storytelling
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Storytelling
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data / Storytelling
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Creative Use of Data / Storytelling
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: UX / UI / Utility
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_032M
Award:
2020 Creative Effectiveness Merit Award
Agency:
R/GA / New York + Wieden+Kennedy / Amsterdam
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_033M
Award:
2020 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_055M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Madrid
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_056M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_057M
Award:
2020 Direct Marketing Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_058M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_113M
Award:
2020 Moving Image Craft Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_114M
Award:
2020 Creative Effectiveness Merit Award
Agency:
TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_018M
Award:
2020 Creative Effectiveness Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_019M
Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_020M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_021M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Badger & Winters / New York
Client:
RAICES
Title:
#NoKidsInCages
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_022M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_074M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_075M
Award:
2020 Direct Marketing Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_076M
Award:
2020 Direct Marketing Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_077M
Award:
2020 Direct Marketing Merit Award
Agency:
ENGINE / New York City + HBO / New York City
Client:
HBO
Title:
"Recommended by Humans"
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_078M
Award:
2020 Direct Marketing Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_079M
Award:
2020 Direct Marketing Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_080M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_081M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_082M
Award:
2020 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_083M
Award:
2020 Direct Marketing Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_084M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Design Merit Award
Agency:
LG2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Packaging / Specialty
Annual ID:
OS_DE20_129M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
7 West Restaurant
Title:
Round-the-Clock Pizza Box
Category:
Packaging / Specialty
Annual ID:
OS_DE20_130M
Award:
2020 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Agricola Dargenio
Title:
Figlia - Feminine by Nature
Category:
Packaging / Specialty
Annual ID:
OS_DE20_131M
Award:
2020 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Kraft Heinz
Title:
Planters – Gone But Never Forgotten
Category:
Packaging / Specialty
Annual ID:
OS_DE20_132M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Annual ID:
OS_DE20_133M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Packaging / Specialty
Annual ID:
OS_DE20_134M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Annual ID:
OS_DE20_135M
Award:
2020 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Vancouver Island Brewery
Title:
Pod Pack
Category:
Packaging / Specialty
Annual ID:
OS_DE20_136M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_014M
Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_017M
Award:
2020 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Annual ID:
OS_DE20_100M
Award:
2020 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_091M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_092M
Award:
2020 Moving Image Craft Merit Award
Agency:
Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_093M
Award:
2020 Creative Use of Data Merit Award
Agency:
Grow / Norfolk + adidas / Portland
Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_020M
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_022M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_023M
Award:
2020 Creative Use of Data Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_024M
Award:
2020 Creative Use of Data Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_025M
Award:
2020 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_026M
Award:
2020 Digital Craft Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
UX / UI / Utility
Annual ID:
OS_DC20_020M
Award:
2020 Digital Craft Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Annual ID:
OS_DC20_021M