The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
QR Whopper
Agency: DAVID / São Paulo
Client: Burger King Category: Digital & Online / Websites & Mobile
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Digital & Online / Websites & Mobile
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Websites & Mobile
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Digital & Online / Websites & Mobile
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta Category: Websites
Chex Quest Comic Book
Agency: Martin Williams / Minneapolis + General Mills / Minneapolis
Client: General Mills/Chex Mix Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev / Aguila Beer Category: Craft / Illustration
Door Exit Warning System
Agency: TAXI Canada / Montreal
Client: Audi Canada Category: Craft / Illustration
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Craft / Illustration
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Mobile Apps
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Moving Image / Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Integrated
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie Category: Craft / Photography
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser Category: Brand Partnerships
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Brand Partnerships
#WorldUpsideDown
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Brand Partnerships
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person Category: Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Livestream
Save Pub Life
Agency: draftLine / London
Client: Budweiser Brewing Group Category: Community Building
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF Category: Community Building
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Community Building
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian Category: Community Building
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Public Relations
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Public Relations
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Public Relations
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_069M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_070M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_071M
Award:
2021 Direct Marketing Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_072M
Award:
2021 Direct Marketing Merit Award
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_073M
Award:
2021 Mobile Merit Award
Agency:
22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Websites
Annual ID:
OS_MO21_014M
Award:
2021 Print Merit Award
Agency:
Harrison & Star / New York
Client:
Give.org
Title:
$ick Money
Category:
Craft / Illustration
Annual ID:
OS_PT21_066M
Award:
2021 Print Merit Award
Agency:
Martin Williams / Minneapolis + General Mills / Minneapolis
Client:
General Mills/Chex Mix
Title:
Chex Quest Comic Book
Category:
Craft / Illustration
Annual ID:
OS_PT21_067M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_PT21_068M
Award:
2021 Print Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Annual ID:
OS_PT21_069M
Award:
2021 Print Merit Award
Agency:
TAXI Canada / Montreal
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Annual ID:
OS_PT21_070M
Award:
2021 Print Merit Award
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Craft / Illustration
Annual ID:
OS_PT21_071M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Annual ID:
OS_BE21_059M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett Toronto
Title:
Leo SOS
Category:
Moving Image / Series
Annual ID:
OS_DE21_153M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Moving Image / Series
Annual ID:
OS_DE21_154M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_135M
Award:
2021 Integrated Merit Award
Agency:
215 McCann / San Francisco + Microsoft Xbox / Redmond
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_038M
Award:
2021 Integrated Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_039M
Award:
2021 Integrated Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_040M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_041M
Award:
2021 Print Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Annual ID:
OS_PT21_072M
Award:
2021 Print Merit Award
Agency:
DDB / Paris
Client:
Glenmorangie
Title:
It's kind of delicious and wonderful (Print)
Category:
Craft / Photography
Annual ID:
OS_PT21_073M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Annual ID:
OS_PT21_074M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_PR21_079M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Brand Partnerships
Annual ID:
OS_PR21_080M
Award:
2021 Public Relations Merit Award
Agency:
DAVID / Miami + DAVID / Buenos Aires
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Annual ID:
OS_PR21_081M
Award:
2021 Public Relations Merit Award
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Brand Partnerships
Annual ID:
OS_PR21_082M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / Buenos Aires
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Annual ID:
OS_PR21_083M
Award:
2021 Public Relations Merit Award
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
#WorldUpsideDown
Category:
Brand Partnerships
Annual ID:
OS_PR21_084M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN21_055M
Award:
2021 Social Media Merit Award
Agency:
BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Annual ID:
OS_SM21_067M
Award:
2021 Social Media Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Annual ID:
OS_SM21_068M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Livestream
Annual ID:
OS_SM21_069M
Award:
2021 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Livestream
Annual ID:
OS_SM21_070M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_072M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Annual ID:
OS_PR21_051M
Award:
2021 Public Relations Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Community Building
Annual ID:
OS_PR21_052M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Community Building
Annual ID:
OS_PR21_053M
Award:
2021 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Annual ID:
OS_PR21_054M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Community Building
Annual ID:
OS_PR21_055M
Award:
2021 Public Relations Merit Award
Agency:
Rethink + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Community Building
Annual ID:
OS_PR21_056M
Award:
2021 Public Relations Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_087M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_088M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_089M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Barcelona
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Annual ID:
OS_HW21_038M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Products
Annual ID:
OS_HW21_039M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI21_116M
Award:
2021 IP & Products Merit Award
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Annual ID:
OS_IP21_021M
Award:
2021 IP & Products Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Annual ID:
OS_IP21_022M
Award:
2021 IP & Products Merit Award
Agency:
White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Digital Product
Annual ID:
OS_IP21_023M