The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Customer Experience / CX / In-Person
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Customer Experience / CX / In-Person
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Music Adaptation / Song
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto
Client: Kids Help Phone Category: Music Adaptation / Song
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Music Adaptation / Song
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company Category: Music Adaptation / Song
One Hit
Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client: Uber Eats Category: Music Adaptation / Song
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Music Adaptation / Song
A (Slightly) Life-Changing Story
Agency: Droga5 / New York + Meta + Blacksmith + Final Cut
Client: Meta Category: Music Adaptation / Song
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Editing / Single
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Editing / Single
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client: STAMMA Category: Editing / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Editing / Single
Immortal
Agency: Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client: Royal Ontario Museum Category: Editing / Single
Independent Journalism for an Independent Life - Questlove
Agency: Cut+Run / New York + Droga5 / New York + division7
Client: The New York Times Category: Editing / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Editing / Single
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song
Client: Meta Category: Editing / Single
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo Category: Brand-Side / External Agency Collaboration
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Integrated Digital & Physical Product / Promotional
The Usual Sorespects
Agency: VMLY&R / London + Viatris / Hatfield + Havas Media / London
Client: Difflam Category: Out of Home
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Websites / Mobile-only
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Websites / Mobile-only
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH Category: Brand Installations
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Brand Installations
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government Category: Social Post / Multi-Platform Series
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client: GC Aesthetics Category: Social Post / Single
GREETING MILK
Agency: INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client: Maeil Dairies Category: Popular Culture Impact
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Popular Culture Impact
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Popular Culture Impact
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Popular Culture Impact
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Popular Culture Impact
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Popular Culture Impact
Bans Off Our Bodies
Agency: Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client: Planned Parenthood Federation of America, Planned Parenthood Action Fund Category: Popular Culture Impact
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child
Client: Pennington Category: Popular Culture Impact
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Popular Culture Impact
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Popular Culture Impact
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX047M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX048M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client:
Save the Children
Title:
Save the Survivors
Category:
Music Adaptation / Song
Annual ID:
OS23_MS027M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Annual ID:
OS23_MS028M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Feel Out Loud - Launch Film
Category:
Music Adaptation / Song
Annual ID:
OS23_MS029M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Music Adaptation / Song
Annual ID:
OS23_MS030M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DDB / New York + Hornet / New York
Client:
The Kroger Company
Title:
The Magical Cookbook
Category:
Music Adaptation / Song
Annual ID:
OS23_MS031M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client:
Uber Eats
Title:
One Hit
Category:
Music Adaptation / Song
Annual ID:
OS23_MS032M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
House of Legends
Category:
Music Adaptation / Song
Annual ID:
OS23_MS034M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Meta + Blacksmith + Final Cut
Client:
Meta
Title:
A (Slightly) Life-Changing Story
Category:
Music Adaptation / Song
Annual ID:
OS23_MS035M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Editing / Single
Annual ID:
OS23_MI075M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Editing / Single
Annual ID:
OS23_MI076M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Editing / Single
Annual ID:
OS23_MI077M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Annual ID:
OS23_MI078M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
ESPN + Cosmo Street Editorial
Client:
ESPN
Title:
Fifty/50
Category:
Editing / Single
Annual ID:
OS23_MI079M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Editing / Single
Annual ID:
OS23_MI080M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cut+Run / New York + Droga5 / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Editing / Single
Annual ID:
OS23_MI081M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Annual ID:
OS23_MI082M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + The Mill + Love Song
Client:
Meta
Title:
Amani
Category:
Editing / Single
Annual ID:
OS23_MI083M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS029M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS030M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Media.Monks / New York
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS031M
Award:
2023 IP & Product Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS23_IP027M
Award:
2023 Pharma Merit Award
Agency:
VMLY&R / London + Viatris / Hatfield + Havas Media / London
Client:
Difflam
Title:
The Usual Sorespects
Category:
Out of Home
Annual ID:
OS23_PH025M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Websites / Mobile-only
Annual ID:
OS23_IN037M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Websites / Mobile-only
Annual ID:
OS23_IN038M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client:
Netflix TH
Title:
The Eyeballs Heist
Category:
Brand Installations
Annual ID:
OS23_EX053M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Window Shopping
Category:
Brand Installations
Annual ID:
OS23_EX054M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Brand Installations
Annual ID:
OS23_EX055M
Award:
2023 Social Media Merit Award
Agency:
MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Social Post / Multi-Platform Series
Annual ID:
OS23_SM054M
Award:
2023 Social Media Merit Award
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Annual ID:
OS23_SM049M
Award:
2023 Social Media Merit Award
Agency:
beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Annual ID:
OS23_SM050M
Award:
2023 Cultural Driver Merit Award
Agency:
INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client:
Maeil Dairies
Title:
GREETING MILK
Category:
Popular Culture Impact
Annual ID:
OS23_CD010M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Annual ID:
OS23_CD011M
Award:
2023 Cultural Driver Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Popular Culture Impact
Annual ID:
OS23_CD012M
Award:
2023 Cultural Driver Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Popular Culture Impact
Annual ID:
OS23_CD013M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Milan + WIRED / Milan
Client:
Wired
Title:
The B A.I. S
Category:
Popular Culture Impact
Annual ID:
OS23_CD014M
Award:
2023 Cultural Driver Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Annual ID:
OS23_CD015M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Popular Culture Impact
Annual ID:
OS23_CD016M
Award:
2023 Cultural Driver Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Popular Culture Impact
Annual ID:
OS23_CD017M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Annual ID:
OS23_CD019M
Award:
2023 Cultural Driver Merit Award
Agency:
Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client:
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Title:
Bans Off Our Bodies
Category:
Popular Culture Impact
Annual ID:
OS23_CD020M
Award:
2023 Cultural Driver Merit Award
Agency:
Droga5 / New York + Pennington + Second Child
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Annual ID:
OS23_CD021M
Award:
2023 Cultural Driver Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Popular Culture Impact
Annual ID:
OS23_CD022M
Award:
2023 Cultural Driver Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Popular Culture Impact
Annual ID:
OS23_CD023M
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Annual ID:
OS23_BE044M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M
