The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Ballroom in Focus
Agency: Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client: Google Arts and Culture + Destination Tomorrow Category: Campaigns for Good
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Branded Content
Wrapped Design
Agency: Spotify In-House / New York + Active Theory / New York City + Believe Media / New York City
Client: Spotify Category: Craft / Art Direction
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Brand Partnerships
DOORDASH-ALL-THE-ADS
Agency: Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client: DoorDash Category: Brand-Side / External Agency Collaboration
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Online & Mobile
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Public Relations
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client: Spotify Category: Creative Use of Data
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Craft / Writing
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Out of Home
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York
Client: Spotify Category: Out of Home
#SaveBaconHairs
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Kraft Heinz - Oscar Mayer Category: Direct Marketing
Taylor Swift Puzzle
Agency: Spotify In-House / New York + Union Editorial + Believe Media / New York City + Story: We Produce / Mexico City
Client: Spotify Category: Innovation / Use of Media in Brand-Side / In-House
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Film & Video
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Social Media
MiO Energy: Crash Coverage
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client: Kraft Heinz - MiO Category: Social Media
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Social Media
The Most Searched Songwriter
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Social Media
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Brand-Side / External Agency Collaboration
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Campaigns for Good
YouTube SEO/This is How…
Agency: Upwork + TOOL / Los Angeles + And Action
Client: Upwork Category: Internal Communications
Privacy Balloon
Agency: Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client: WhatsApp, Meta Category: Out of Home
Designed to Sell
Agency: Squarespace + Final Cut + MJZ
Client: Squarespace Category: Craft / Art Direction
Email is Dead
Agency: Wink / Atlanta/New York + Something Special Studios / New York
Client: Intuit Mailchimp Category: Craft / Art Direction
WeTransfer & Jungle Collaboration
Agency: WeTransfer / Amsterdam
Client: WeTransfer & Jungle Category: Brand Partnerships
Pelé in the Dictionary
Agency: SPORTV / Rio de Janeiro + Michaelis Dictionary / Rio de Janeiro + End to End Group / São Paulo
Client: sportv Category: Public Relations
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Public Relations
Email is Dead
Agency: Wink / Atlanta/New York + Something Special Studios / New York
Client: Intuit Mailchimp Category: Experiential / Immersive / Events
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Skillbard / New York City + Active Theory / New York City + Hornet / New York City
Client: Spotify Category: Integrated / Omnichannel Campaign
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data
Pinterest Predicts
Agency: Pinterest House of Creative + BUCK
Client: Pinterest Category: Creative Use of Data
Run on Heinz
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Heinz Ketchup Category: Direct Marketing
Award:
2024 Brand-Side / In-House Best of Discipline Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Best of Brand-Side / In-House
Annual ID:
OS24_BS000G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Film & Video
Annual ID:
OS24_BS003G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client:
Google Arts and Culture + Destination Tomorrow
Title:
Ballroom in Focus
Category:
Campaigns for Good
Annual ID:
OS24_BS004G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Branded Content
Annual ID:
OS24_BS001G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Branded Content
Annual ID:
OS24_BS002G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / New York City + Believe Media / New York City
Client:
Spotify
Title:
Wrapped Design
Category:
Craft / Art Direction
Annual ID:
OS24_BS006G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Brand Partnerships
Annual ID:
OS24_BS005G
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Apple Marcom + Smuggler
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Annual ID:
OS24_BS009S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS24_BS012S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Branded Content
Annual ID:
OS24_BS007S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_BS013S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Online & Mobile
Annual ID:
OS24_BS010S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Public Relations
Annual ID:
OS24_BS011S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Creative Use of Data
Annual ID:
OS24_BS008S
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Javier in Frame
Category:
Film & Video
Annual ID:
OS24_BS018B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Annual ID:
OS24_BS019B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Branded Content
Annual ID:
OS24_BS016B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Out of Home
Annual ID:
OS24_BS014B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Out of Home
Annual ID:
OS24_BS015B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client:
Kraft Heinz - Oscar Mayer
Title:
#SaveBaconHairs
Category:
Direct Marketing
Annual ID:
OS24_BS017B
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York + Union Editorial + Believe Media / New York City + Story: We Produce / Mexico City
Client:
Spotify
Title:
Taylor Swift Puzzle
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS24_BS049M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Film & Video
Annual ID:
OS24_BS031M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Snapchat
Client:
Snapchat
Title:
Less Social Media, More Snapchat
Category:
Film & Video
Annual ID:
OS24_BS032M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Miss You
Category:
Film & Video
Annual ID:
OS24_BS033M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Film & Video
Annual ID:
OS24_BS034M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Social Media
Annual ID:
OS24_BS036M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + ABMC
Client:
Kraft Heinz - MiO
Title:
MiO Energy: Crash Coverage
Category:
Social Media
Annual ID:
OS24_BS037M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Social Media
Annual ID:
OS24_BS038M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched Songwriter
Category:
Social Media
Annual ID:
OS24_BS039M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS24_BS044M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Campaigns for Good
Annual ID:
OS24_BS045M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Daylist
Category:
Products
Annual ID:
OS24_BS020M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Upwork + TOOL / Los Angeles + And Action
Client:
Upwork
Title:
YouTube SEO/This is How…
Category:
Internal Communications
Annual ID:
OS24_BS042M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Branded Content
Annual ID:
OS24_BS024M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
YETI / Austin
Client:
YETI
Title:
For Every Single Use
Category:
Out of Home
Annual ID:
OS24_BS021M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client:
WhatsApp, Meta
Title:
Privacy Balloon
Category:
Out of Home
Annual ID:
OS24_BS022M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
draftLine / AB InBev / London
Client:
Stella Artois
Title:
Pub Renaissance
Category:
Out of Home
Annual ID:
OS24_BS023M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Squarespace + Final Cut + MJZ
Client:
Squarespace
Title:
Designed to Sell
Category:
Craft / Art Direction
Annual ID:
OS24_BS047M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Wink / Atlanta/New York + Something Special Studios / New York
Client:
Intuit Mailchimp
Title:
Email is Dead
Category:
Craft / Art Direction
Annual ID:
OS24_BS048M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
WeTransfer / Amsterdam
Client:
WeTransfer & Jungle
Title:
WeTransfer & Jungle Collaboration
Category:
Brand Partnerships
Annual ID:
OS24_BS046M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Playlist In A Bottle
Category:
Online & Mobile
Annual ID:
OS24_BS035M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
SPORTV / Rio de Janeiro + Michaelis Dictionary / Rio de Janeiro + End to End Group / São Paulo
Client:
sportv
Title:
Pelé in the Dictionary
Category:
Public Relations
Annual ID:
OS24_BS040M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Public Relations
Annual ID:
OS24_BS041M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Wink / Atlanta/New York + Something Special Studios / New York
Client:
Intuit Mailchimp
Title:
Email is Dead
Category:
Experiential / Immersive / Events
Annual ID:
OS24_BS025M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York + Skillbard / New York City + Active Theory / New York City + Hornet / New York City
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_BS043M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Creative Use of Data
Annual ID:
OS24_BS026M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + BUCK
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Creative Use of Data
Annual ID:
OS24_BS027M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York
Client:
Spotfiy
Title:
Spotify Wrapped
Category:
Creative Use of Data
Annual ID:
OS24_BS028M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
YETI / Austin
Client:
YETI
Title:
Craigslost
Category:
Direct Marketing
Annual ID:
OS24_BS029M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client:
Heinz Ketchup
Title:
Run on Heinz
Category:
Direct Marketing
Annual ID:
OS24_BS030M
