The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Tree
Agency: Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client: Accenture Category: Visual Effects / Single
Wish
Agency: Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client: General Entertainment Authority Category: Visual Effects / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Effects / Single
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Brand Partnerships
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Brand Partnerships
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film & Video for Good
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Film & Video for Good
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Film & Video for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client: Courageous Conversation Global Foundation Category: Film & Video for Good
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film & Video for Good
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: Film & Video for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film & Video for Good
Stand Up to Yourself
Agency: Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client: Monica Lewinsky Category: Film & Video for Good
The Homecoming
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: Home Centre Category: Film & Video for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Film & Video for Good
THE WORDS THAT HURT
Agency: joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client: Victimes & Citoyens Category: Film & Video for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Film & Video for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Film & Video for Good
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film & Video for Good
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ Category: Influencer Marketing / Use of Celebrity
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Influencer Marketing / Use of Celebrity
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Influencer Marketing / Use of Celebrity
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Influencer Marketing / Use of Celebrity
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Influencer Marketing / Use of Celebrity
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Direct Marketing
Drug Test Poster
Agency: Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client: JTBC Category: Direct Marketing
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Direct Marketing
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Direct Marketing
#PUTINYOURVOTE
Agency: Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client: Myclimate Category: Innovation / Use of Media in Out of Home
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Out of Home
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Innovation / Use of Media in Out of Home
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Innovation / Use of Media in Out of Home
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation in Interactive & Mobile Craft
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Radio & Audio
MINI-Logues
Agency: Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client: MINI Category: Innovation / New Ideas in Radio & Audio
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Cinematography / Single
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Cinematography / Single
Film in the Dark: Faith
Agency: Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client: Samsung Electronics Category: Cinematography / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Cinematography / Single
Gazelle
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinematography / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Cinematography / Single
Samba
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client:
Accenture
Title:
Tree
Category:
Visual Effects / Single
Annual ID:
OS24_MI091M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Visual Effects / Single
Annual ID:
OS24_MI092M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client:
General Entertainment Authority
Title:
Wish
Category:
Visual Effects / Single
Annual ID:
OS24_MI093M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Visual Effects / Single
Annual ID:
OS24_MI094M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_EX082M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Brand Partnerships
Annual ID:
OS24_EX083M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Brand Partnerships
Annual ID:
OS24_EX084M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Film & Video for Good
Annual ID:
OS24_FI097M
Award:
2024 Film & Video Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Film & Video for Good
Annual ID:
OS24_FI098M
Award:
2024 Film & Video Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Film & Video for Good
Annual ID:
OS24_FI099M
Award:
2024 Film & Video Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Film & Video for Good
Annual ID:
OS24_FI100M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Annual ID:
OS24_FI101M
Award:
2024 Film & Video Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film & Video for Good
Annual ID:
OS24_FI102M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Film & Video for Good
Annual ID:
OS24_FI103M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
Film & Video for Good
Annual ID:
OS24_FI104M
Award:
2024 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI105M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film & Video for Good
Annual ID:
OS24_FI106M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client:
Monica Lewinsky
Title:
Stand Up to Yourself
Category:
Film & Video for Good
Annual ID:
OS24_FI107M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Film & Video for Good
Annual ID:
OS24_FI108M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Film & Video for Good
Annual ID:
OS24_FI109M
Award:
2024 Film & Video Merit Award
Agency:
joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client:
Victimes & Citoyens
Title:
THE WORDS THAT HURT
Category:
Film & Video for Good
Annual ID:
OS24_FI110M
Award:
2024 Film & Video Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Film & Video for Good
Annual ID:
OS24_FI111M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Film & Video for Good
Annual ID:
OS24_FI112M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film & Video for Good
Annual ID:
OS24_FI113M
Award:
2024 Social Media Merit Award
Agency:
VML / Wellington + Stats NZ / Wellington
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM098M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM099M
Award:
2024 Social Media Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM100M
Award:
2024 Social Media Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM101M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM102M
Award:
2024 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Direct Marketing
Annual ID:
OS24_HW047M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Direct Marketing
Annual ID:
OS24_HW048M
Award:
2024 Health & Wellness Merit Award
Agency:
Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client:
JTBC
Title:
Drug Test Poster
Category:
Direct Marketing
Annual ID:
OS24_HW049M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing
Annual ID:
OS24_HW050M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Direct Marketing
Annual ID:
OS24_HW051M
Award:
2024 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing
Annual ID:
OS24_HW052M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client:
Myclimate
Title:
#PUTINYOURVOTE
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH114M
Award:
2024 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH115M
Award:
2024 Out of Home Merit Award
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH116M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH117M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Annual ID:
OS24_IC027M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA037M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client:
MINI
Title:
MINI-Logues
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA038M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Annual ID:
OS24_MI071M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Cinematography / Single
Annual ID:
OS24_MI072M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client:
Samsung Electronics
Title:
Film in the Dark: Faith
Category:
Cinematography / Single
Annual ID:
OS24_MI073M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Cinematography / Single
Annual ID:
OS24_MI074M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Gazelle
Category:
Cinematography / Single
Annual ID:
OS24_MI075M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Annual ID:
OS24_MI076M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Cinematography / Single
Annual ID:
OS24_MI077M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Samba
Category:
Cinematography / Single
Annual ID:
OS24_MI078M