The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Battle of the Baddest - Integrated
Agency: Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client: General Entertainment Authority Category: Integrated / Omnichannel Campaign
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Integrated / Omnichannel Campaign
Visit Sweden (not Switzerland)
Agency: Forsman & Bodenfors / Sweden + Bleck Film / Stockholm + Mindshare / Stockholm
Client: Visit Sweden Category: Integrated / Omnichannel Campaign
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Visual Craft / Art Direction
The Infected Billboard
Agency: Dentsu Creative Mexico / Mexico City
Client: HBO Max Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Public Relations
Ligue 1 Symphony
Agency: Marcel / Paris + Prodigious / Paris + Allso / Paris
Client: Prime Video Category: Sonic Branding / Branded Audio
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Use of Drama
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client: Durex Category: Commerce
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Commerce
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Branded Content
OneBlade, One Of A Kind
Agency: DEPT® / Amsterdam + Philips
Client: Philips Category: Branded Content
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia Category: Branded Content
In Their Words
Agency: Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client: Amazon Category: Broadcast / Series
You can buy a radio station
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Broadcast / Series
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Sound Design
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Current Event Response
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK Category: Current Event Response
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD Category: Current Event Response
'TIL ITS DONE
Agency: Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client: Football Australia Category: Current Event Response
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King Category: Experiential / Virtual Events
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / New Ideas in Interactive, Online, & Mobile
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Interactive, Online, & Mobile
Capture The Store
Agency: Digitas / London + Saatchi & Saatchi / London + Prodigious / London
Client: EE Category: Streaming and Influencer
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Integrated / Omnichannel
The Homecoming
Agency: Leo Burnett Dubai / Dubai
Client: Home Centre Category: Multi-Region or Market / CSR
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Brand Partnerships
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client: ANAT & SSER Category: Brand Partnerships
Ford x Sydney Sweeney
Agency: Wieden+Kennedy / New York + Artemis Strategies + Ford + Dickies
Client: Ford Category: Brand Partnerships
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Brand Partnerships
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Brand Partnerships
You can buy a media
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Brand Partnerships
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Chasing Light
Agency: Grand Crew / Brooklyn, NY + Sunday Afternoon / New York + Cross Cut Pictures / New York
Client: Chinatown Partnership Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Sewer Delivery
Agency: GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client: Pizza Hut Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
OOHA
Agency: Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client: The Coca-Cola Company / OOHA Category: Social Video / Under 15 Seconds
Award:
2024 Direct Marketing Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM086M
Award:
2024 Direct Marketing Merit Award
Agency:
Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client:
General Entertainment Authority
Title:
Battle of the Baddest - Integrated
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM087M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM088M
Award:
2024 Direct Marketing Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM089M
Award:
2024 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Sweden + Bleck Film / Stockholm + Mindshare / Stockholm
Client:
Visit Sweden
Title:
Visit Sweden (not Switzerland)
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM090M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC020M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_EX085M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Mexico / Mexico City
Client:
HBO Max
Title:
The Infected Billboard
Category:
Craft / Art Direction
Annual ID:
OS24_EX086M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_EX087M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR079M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Marcel / Paris + Prodigious / Paris + Allso / Paris
Client:
Prime Video
Title:
Ligue 1 Symphony
Category:
Sonic Branding / Branded Audio
Annual ID:
OS24_RA014M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_FI123M
Award:
2024 Film & Video Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Use of Drama
Annual ID:
OS24_FI124M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Use of Drama
Annual ID:
OS24_FI125M
Award:
2024 Film & Video Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_FI126M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Use of Drama
Annual ID:
OS24_FI127M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client:
Durex
Title:
It's About Ducking Time
Category:
Commerce
Annual ID:
OS24_SM103M
Award:
2024 Social Media Merit Award
Agency:
OLIVER Agency / New York
Client:
Swoop
Title:
Warmest Hoodie Ever
Category:
Commerce
Annual ID:
OS24_SM104M
Award:
2024 Social Media Merit Award
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Commerce
Annual ID:
OS24_SM105M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Annual ID:
OS24_HW031M
Award:
2024 Health & Wellness Merit Award
Agency:
DEPT® / Amsterdam + Philips
Client:
Philips
Title:
OneBlade, One Of A Kind
Category:
Branded Content
Annual ID:
OS24_HW032M
Award:
2024 Health & Wellness Merit Award
Agency:
Dentsu Creative Australia + Transplant Australia
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Annual ID:
OS24_HW033M
Award:
2024 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Content
Annual ID:
OS24_HW034M
Award:
2024 Health & Wellness Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Branded Content
Annual ID:
OS24_HW035M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client:
Amazon
Title:
In Their Words
Category:
Broadcast / Series
Annual ID:
OS24_RA016M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a radio station
Category:
Broadcast / Series
Annual ID:
OS24_RA017M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Sound Design
Annual ID:
OS24_RA035M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Canada
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Annual ID:
OS24_RA036M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Annual ID:
OS24_PR057M
Award:
2024 Public Relations Merit Award
Agency:
McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client:
Aldi UK
Title:
Fake Moss
Category:
Current Event Response
Annual ID:
OS24_PR058M
Award:
2024 Public Relations Merit Award
Agency:
VML / Casablanca + Jood / Casablanca
Client:
JOOD
Title:
Out of Homes
Category:
Current Event Response
Annual ID:
OS24_PR059M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client:
Football Australia
Title:
'TIL ITS DONE
Category:
Current Event Response
Annual ID:
OS24_PR060M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Experiential / Virtual Events
Annual ID:
OS24_DM063M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN066M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN067M
Award:
2024 Gaming Merit Award
Agency:
Digitas / London + Saatchi & Saatchi / London + Prodigious / London
Client:
EE
Title:
Capture The Store
Category:
Streaming and Influencer
Annual ID:
OS24_GA022M
Award:
2024 Gaming Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Streaming and Influencer
Annual ID:
OS24_GA023M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG056M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Multi-Region or Market / CSR
Annual ID:
OS24_CE034M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Brand Partnerships
Annual ID:
OS24_IG049M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Annual ID:
OS24_IG050M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Artemis Strategies + Ford + Dickies
Client:
Ford
Title:
Ford x Sydney Sweeney
Category:
Brand Partnerships
Annual ID:
OS24_BE074M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Annual ID:
OS24_BE075M
Award:
2024 Branded Entertainment Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_BE076M
Award:
2024 Branded Entertainment Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Brand Partnerships
Annual ID:
OS24_BE077M
Award:
2024 Branded Entertainment Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a media
Category:
Brand Partnerships
Annual ID:
OS24_BE078M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_CT035M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Grand Crew / Brooklyn, NY + Sunday Afternoon / New York + Cross Cut Pictures / New York
Client:
Chinatown Partnership
Title:
Chasing Light
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_CT036M
Award:
2024 Creative Use of Technology Merit Award
Agency:
GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client:
Pizza Hut
Title:
Sewer Delivery
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_CT037M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client:
The Coca-Cola Company / OOHA
Title:
OOHA
Category:
Social Video / Under 15 Seconds
Annual ID:
OS24_SM061M