The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Craft / Art Direction
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Online & Mobile Video / Online-only Video - Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
Ontario Racing Unfiltered
Agency: VML Canada
Client: Ontario Lottery and Gaming Corporation & Ontario Racing Category: Long Form Video / Series / Episodic
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Long Form Video / Series / Episodic
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola Category: Long Form Video / Series / Episodic
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Long Form Video / Series / Episodic
We Were Here
Agency: Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London
Client: YouTube Category: Long Form Video / Series / Episodic
Long COVID Mode
Agency: SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client: Long COVID Europe Category: Digital & Online / Gaming
Lifeguard
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client: Tubi Category: Use of Humor
Not very sweet
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
Not very sweet - The Couple
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Use of Humor
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: Use of Humor
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Moving Image / Series
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Multicultural Impact
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Multicultural Impact
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Multicultural Impact
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Multicultural Impact
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Multicultural Impact
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: Long Form Video / Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Long Form Video / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Long Form Video / Single
My Parent is a Tiktoker
Agency: BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Category: Long Form Video / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Long Form Video / Single
Engage Responsibly - Theo's Story
Agency: Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client: ANA Category: Original Music / Score - Long Form
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Original Music / Score - Long Form
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Use of Technology
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Integrated / Omnichannel
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Integrated / Omnichannel
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Technology for Good
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Technology for Good
Laika 13
Agency: Stendahls / Gothenburg
Client: Länsförsäkringar Göteborg och Bohuslän Category: Technology for Good
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple Category: Technology for Good
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Popular Culture Impact
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Popular Culture Impact
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: Popular Culture Impact
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Popular Culture Impact
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Popular Culture Impact
Award:
2024 Direct Marketing Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_DM118M
Award:
2024 Direct Marketing Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Craft / Art Direction
Annual ID:
OS24_DM119M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN042M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN043M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN044M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Ontario Lottery and Gaming Corporation & Ontario Racing
Title:
Ontario Racing Unfiltered
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE042M
Award:
2024 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE043M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE044M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE045M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London
Client:
YouTube
Title:
We Were Here
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE046M
Award:
2024 Direct Marketing Merit Award
Agency:
SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client:
Long COVID Europe
Title:
Long COVID Mode
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM071M
Award:
2024 Film & Video Merit Award
Agency:
The Martin Agency + GEICO + Tool
Client:
GEICO
Title:
GEICO Disclaimers
Category:
Use of Humor
Annual ID:
OS24_FI114M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client:
Tubi
Title:
Lifeguard
Category:
Use of Humor
Annual ID:
OS24_FI115M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Annual ID:
OS24_FI116M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet
Category:
Use of Humor
Annual ID:
OS24_FI117M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet - The Couple
Category:
Use of Humor
Annual ID:
OS24_FI118M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev + LANDIA
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Annual ID:
OS24_FI119M
Award:
2024 Film & Video Merit Award
Agency:
Pluto TV + HAYMAKER
Client:
Pluto TV
Title:
Pluto TV Country
Category:
Use of Humor
Annual ID:
OS24_FI120M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Use of Humor
Annual ID:
OS24_FI121M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
Use of Humor
Annual ID:
OS24_FI122M
Award:
2024 Design Merit Award
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Moving Image / Series
Annual ID:
OS24_DE121M
Award:
2024 Cultural Driver Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Multicultural Impact
Annual ID:
OS24_CD021M
Award:
2024 Cultural Driver Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
Happy Ramadan
Category:
Multicultural Impact
Annual ID:
OS24_CD022M
Award:
2024 Cultural Driver Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Multicultural Impact
Annual ID:
OS24_CD023M
Award:
2024 Cultural Driver Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Multicultural Impact
Annual ID:
OS24_CD024M
Award:
2024 Cultural Driver Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Multicultural Impact
Annual ID:
OS24_CD025M
Award:
2024 Cultural Driver Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Multicultural Impact
Annual ID:
OS24_CD026M
Award:
2024 Cultural Driver Merit Award
Agency:
Havas Middle East / Dubai + Adidas / Dubai
Client:
adidas
Title:
The Female Field
Category:
Multicultural Impact
Annual ID:
OS24_CD027M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Long Form Video / Single
Annual ID:
OS24_BE036M
Award:
2024 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Long Form Video / Single
Annual ID:
OS24_BE037M
Award:
2024 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Annual ID:
OS24_BE038M
Award:
2024 Branded Entertainment Merit Award
Agency:
Stink Films / Los Angeles
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Annual ID:
OS24_BE039M
Award:
2024 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star
Title:
My Parent is a Tiktoker
Category:
Long Form Video / Single
Annual ID:
OS24_BE040M
Award:
2024 Branded Entertainment Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Long Form Video / Single
Annual ID:
OS24_BE041M
Award:
2024 Branded Entertainment Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Low Budget
Annual ID:
OS24_BE064M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client:
ANA
Title:
Engage Responsibly - Theo's Story
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS038M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS039M
Award:
2024 Creative Use of Data Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Use of Technology
Annual ID:
OS24_CU024M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG054M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG055M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Technology for Good
Annual ID:
OS24_CT042M
Award:
2024 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME ULTRA™
Category:
Technology for Good
Annual ID:
OS24_CT043M
Award:
2024 Creative Use of Technology Merit Award
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Technology for Good
Annual ID:
OS24_CT044M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Stendahls / Gothenburg
Client:
Länsförsäkringar Göteborg och Bohuslän
Title:
Laika 13
Category:
Technology for Good
Annual ID:
OS24_CT045M
Award:
2024 Creative Use of Technology Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client:
Apple
Title:
The Invincibles
Category:
Technology for Good
Annual ID:
OS24_CT046M
Award:
2024 Cultural Driver Merit Award
Agency:
DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Popular Culture Impact
Annual ID:
OS24_CD011M
Award:
2024 Cultural Driver Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Popular Culture Impact
Annual ID:
OS24_CD012M
Award:
2024 Cultural Driver Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
Popular Culture Impact
Annual ID:
OS24_CD013M
Award:
2024 Cultural Driver Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Popular Culture Impact
Annual ID:
OS24_CD014M
Award:
2024 Cultural Driver Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Popular Culture Impact
Annual ID:
OS24_CD015M