The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Out of Home / Series
Icons
Agency: BBH / London + Rare / London + Wellcom / London
Client: Tesco Category: Out of Home / Series
A symbol of Commitment to Reclaiming the Internet
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: Mozilla Category: Brand Identity / Logo
Doki Doki: Posters You Can Hear
Agency: No Fixed Address / Toronto
Client: Doki Doki Category: Brand Identity / Logo
The Desert Runner
Agency: Havas Middle East / Dubai
Client: adidas Category: Out of Home / Brand Installations
Award:
2025 Design Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Out of Home / Series
Annual ID:
OS25_DE104M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Out of Home / Series
Annual ID:
OS25_DE105M
Award:
2025 Design Merit Award
Agency:
BBH / London + Rare / London + Wellcom / London
Client:
Tesco
Title:
Icons
Category:
Out of Home / Series
Annual ID:
OS25_DE106M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie + Studio Drama / London
Client:
Mozilla
Title:
A symbol of Commitment to Reclaiming the Internet
Category:
Brand Identity / Logo
Annual ID:
OS25_DE045M
Award:
2025 Design Merit Award
Agency:
No Fixed Address / Toronto
Client:
Doki Doki
Title:
Doki Doki: Posters You Can Hear
Category:
Brand Identity / Logo
Annual ID:
OS25_DE046M