The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Technology as a Creative Tool
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Technology as a Creative Tool
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Technology as a Creative Tool
TOJIRO KNIFE GALLERY TOKYO
Agency: KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client: TOJIRO Co., Ltd. Category: Spatial Design / Architecture & Interior
The Intelligence Age
Agency: Accenture Song / New York + Builders Club / London + OpenAI / San Francisco
Client: OpenAI Category: Craft / Animation
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Innovation / Execution in Social Media
Echos of Ailey
Agency: Machine / New York + Final Cut / New York
Client: Alvin Ailey / The Whitney Museum Category: Sound Design
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Sound Design
Having sex, we can boost the economy
Agency: Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client: Tulipán Argentina Category: Brand Partnerships
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix Category: Brand Partnerships
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Digital Installations / In-Person
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand Category: Digital Installations / In-Person
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Print & Promotional for Good
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Print & Promotional for Good
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Print & Promotional for Good
Casket Cooler
Agency: YETI / Austin + Liquid Death / Los Angeles
Client: YETI x Liquid Death Category: Use of Humor
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz Category: Use of Humor
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: Use of Humor
A Beautiful Sight
Agency: Grey Health NY / New York + Roof Studio / New York
Client: VABYSMO - Genentech Category: Film & Video
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Brand Partnerships
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client: Japan Blind Judo Federation Category: Technology for Good
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Technology for Good
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley Category: Commerce
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds Category: Commerce
Anthem Lottery
Agency: David / Bogota + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Experiential / Hybrid Events
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico Category: Innovation / New Ideas in Gaming
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Innovation / New Ideas in Gaming
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Mobile Applications
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Mobile Applications
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Saucy Nuggets Dispensary
Agency: Leo / Chicago
Client: KFC Category: Experiential / In-Person Events
Rock DNA
Agency: AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client: Billboard Category: Experiential Radio & Audio
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys Category: Experiential Radio & Audio
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Experiential Radio & Audio
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Experiential Radio & Audio
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Experiential Radio & Audio
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries Category: Experiential Radio & Audio
Award:
2025 Creative Use of Technology Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT024M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT025M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT026M
Award:
2025 Design Merit Award
Agency:
KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client:
TOJIRO Co., Ltd.
Title:
TOJIRO KNIFE GALLERY TOKYO
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE112M
Award:
2025 Design Merit Award
Agency:
Hornet / New York + Apple
Client:
Apple
Title:
Evergreen
Category:
Craft / Animation
Annual ID:
OS25_DE143M
Award:
2025 Design Merit Award
Agency:
Accenture Song / New York + Builders Club / London + OpenAI / San Francisco
Client:
OpenAI
Title:
The Intelligence Age
Category:
Craft / Animation
Annual ID:
OS25_DE144M
Award:
2025 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Innovation / Execution in Social Media
Annual ID:
OS25_SM095M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Machine / New York + Final Cut / New York
Client:
Alvin Ailey / The Whitney Museum
Title:
Echos of Ailey
Category:
Sound Design
Annual ID:
OS25_MS047M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Sound Design
Annual ID:
OS25_MS048M
Award:
2025 Music & Sound Craft Merit Award
Agency:
750mph / London
Client:
Netflix
Title:
You're Not Ready
Category:
Sound Design
Annual ID:
OS25_MS050M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client:
Tulipán Argentina
Title:
Having sex, we can boost the economy
Category:
Brand Partnerships
Annual ID:
OS25_EX069M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Brand Partnerships
Annual ID:
OS25_EX070M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Brand Partnerships
Annual ID:
OS25_EX071M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_EX072M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_EX073M
Award:
2025 Experiential & Immersive Merit Award
Agency:
PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Brand Partnerships
Annual ID:
OS25_EX074M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN049M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client:
Spark New Zealand
Title:
Killabyte
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN050M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Annual ID:
OS25_PT034M
Award:
2025 Print & Promotional Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT035M
Award:
2025 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Print & Promotional for Good
Annual ID:
OS25_PT036M
Award:
2025 Social Media Merit Award
Agency:
YETI / Austin + Liquid Death / Los Angeles
Client:
YETI x Liquid Death
Title:
Casket Cooler
Category:
Use of Humor
Annual ID:
OS25_SM089M
Award:
2025 Social Media Merit Award
Agency:
GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client:
NotCo Kraft Heinz
Title:
Mayo Haters
Category:
Use of Humor
Annual ID:
OS25_SM090M
Award:
2025 Social Media Merit Award
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
Use of Humor
Annual ID:
OS25_SM091M
Award:
2025 Pharma Merit Award
Agency:
VML / Chicago
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Annual ID:
OS25_PH011M
Award:
2025 Pharma Merit Award
Agency:
Grey Health NY / New York + Roof Studio / New York
Client:
VABYSMO - Genentech
Title:
A Beautiful Sight
Category:
Film & Video
Annual ID:
OS25_PH013M
Award:
2025 Direct Marketing Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Targeted Video / Online
Annual ID:
OS25_DM052M
Award:
2025 Print & Promotional Merit Award
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Brand Partnerships
Annual ID:
OS25_PT037M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Publicis Conseil / Paris
Client:
SOLAR IMPULSE
Title:
AI. IMPULSE
Category:
Technology for Good
Annual ID:
OS25_CT033M
Award:
2025 Creative Use of Technology Merit Award
Agency:
DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client:
Japan Blind Judo Federation
Title:
VISIONGRAM
Category:
Technology for Good
Annual ID:
OS25_CT034M
Award:
2025 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Technology for Good
Annual ID:
OS25_CT035M
Award:
2025 Creative Use of Technology Merit Award
Agency:
GUT / Miami
Client:
Google
Title:
Javier in Frame
Category:
Technology for Good
Annual ID:
OS25_CT036M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / New York
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Commerce
Annual ID:
OS25_BE060M
Award:
2025 Branded Entertainment Merit Award
Agency:
FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Annual ID:
OS25_BE061M
Award:
2025 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Commerce
Annual ID:
OS25_BE062M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_BE063M
Award:
2025 Branded Entertainment Merit Award
Agency:
David / Bogota + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
Anthem Lottery
Category:
Experiential / Hybrid Events
Annual ID:
OS25_BE056M
Award:
2025 Gaming Merit Award
Agency:
Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Innovation / New Ideas in Gaming
Annual ID:
OS25_GA026M
Award:
2025 Gaming Merit Award
Agency:
DAVID / New York + Supercell / Helsinki
Client:
Supercell
Title:
Haaland Payback Time
Category:
Innovation / New Ideas in Gaming
Annual ID:
OS25_GA027M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Mobile Applications
Annual ID:
OS25_IN038M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Mobile Applications
Annual ID:
OS25_IN039M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE053M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE054M
Award:
2025 Branded Entertainment Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Saucy Nuggets Dispensary
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE055M
Award:
2025 Radio & Audio-First Merit Award
Agency:
AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client:
Billboard
Title:
Rock DNA
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA026M
Award:
2025 Radio & Audio-First Merit Award
Agency:
VML UK / London + VML / New York
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA027M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA028M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA029M
Award:
2025 Radio & Audio-First Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA030M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client:
DB Breweries
Title:
The Call Back Service
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA031M