ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
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Award
Agency
Client
Title
Category
Annual ID
OBSESSION FOR SMOOTHNESS
Agency: SIXINC / TOKYO + SPA-HAKUHODO CO., LTD / BANGKOK
Client: DOUBLE A Category: Craft in Video / Direction - Single
Jose Cuervo 'Last Days'
Agency: CP+B / Santa Monica + Rattling Stick LA / Santa Monica + Work LA / Los Angeles + Electric Theatre Collective / Santa Monica
Client: Jose Cuervo Category: Craft in Motion / Film / Special Effects - Single
OBSESSION FOR SMOOTHNESS
Agency: SIXINC / TOKYO + SPA-HAKUHODO CO., LTD / TOKYO
Client: DOUBLE A Category: Craft in Video / Special Effects - Single
A World With No Heroes
Agency: DDB / Paris + Make me pulse / Paris
Client: Ubisoft Category: Online / Mobile / Campaign Site - Single
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Simbun Category: Direct / Press / Poster - Single
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM Category: Direct / Art Direction - Single
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Art Direction / Poster Advertising - Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Art Direction / Poster Advertising - Campaign
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Design for Good / Experiential Design - Single
Dytective for Samsung
Agency: Samsung Electronic Iberia / Madrid + Cheil Worldwide Spain / Madrid
Client: Cheil Worldwide Spain Category: Apps / Education / Reference - Single
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Branded Content & Entertainment / Online Video - Long Form - Single
The Billion Point Giveaway
Agency: CHE Proximity / Australia
Client: Velocity Frequent Flyer Category: Craft in Online / Mobile / Content Strategy - Campaign
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Apps / Services / Utilities - Single
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Innovation / Integrated
Celebrations at Mixc World
Agency: KAI / Shenzhen + CRland / Shenzhen + Victo Ngai Studio, Inc. / Los Angeles
Client: Mixc World Category: Illustration / Poster - Series
Searching for Syria
Agency: R/GA / London + Google Brand Studio / London + UNCHR / London
Client: Google Category: Online / Mobile / Websites - Single
Irresistibly pointless Trueview Ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online / Mobile / Interactive Video - Campaign
Smirnoff "Made in America"
Agency: 72andSunny / New York
Client: Diageo Category: Out of Home / Poster - Single
The Reconciliation Wine
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Direct / Direct Mail - Single
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Design for Good / Interactive - Single
Tea Packaging
Agency: Shenzhen Great-Time Vision Marketing & Planning Co.,Ltd / Shenzhen
Client: Shenzhen Great-Time Vision Marketing & Planning Co.,Ltd Category: Packaging Design / Home / Houseware - Single
Doom Insects
Agency: TBWA/Hunt Lascaris / Johannesburg + Tiger Brands / Johannesburg
Client: TBWA/Hunt Lascaris Category: Photography / Products / Commercial - Series
In the world of Play-Doh
Agency: DDB / Paris
Client: Hasbro Category: Out of Home / Poster - Campaign
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven
Client: LEGOLAND Florida Resort Category: Apps / GPS / Location Technology - Single
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation / Advertising
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Use of Social Media / Instagram - Campaign
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Simbun Category: Promotional / Self-Promotion - Single
COGY Wheelchair
Agency: Tess Co., Ltd. / Sendai + Tohoku University School of Medicine / Sendai + M2 Design / Tokyo + TBWA\HAKUHODO Inc. / Tokyo
Client: Tess Co., Ltd. Category: Design for Good / Product - Single
Fantasy Night
Agency: BBDO / New York + OPositive
Client: Mars Chocolate North America / Snickers Category: Television / Film / Online Video Commercials / Television Commercial - Single
The Talk
Agency: BBDO / New York + TheCornerShop
Client: P&G Category: Television / Film / Online Video Commercials / Television Commercial - Single
Shiny Woods
Agency: dongyun advertising design co.,ltd. / Hangzhou
Client: Qingyinongnong Category: Packaging Design / Food - Single
200% Edible
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Packaging Design / Food - Single
The Deep Place
Agency: International Justice Mission / Washington, DC + Novo / Brooklyn, NY
Client: International Justice Mission Category: Online / Mobile / Online Video - Single
LA Original
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo - Single or Series
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo - Single or Series
Bandido — disrupting the Californian coffee scene
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo - Single or Series
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Design for Good / Integrated - Campaign
The Great American Eclipse of 2017
Agency: The New York Times Magazine / New York
Client: The New York Times Magazine Category: Editorial / Newspaper Front Page / Spread / Full Issue - Single
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Apps / Augmented Reality / Virtual Reality - Single
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Craft in Online / Mobile / Use of Technology - Single
Pierre The Maze Detective The Mystery of the Empire Maze Tower
Agency: IC4DESIGN / Hiroshima, Japan + Laurence King Publishing / London, UK
Client: Laurence King Publishing Category: Illustration / Book - Series
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated / Integrated - Campaign
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Integrated / Integrated - Campaign
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated / Integrated - Campaign
Imaginary Friend Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Design for Good / Motion / Film Craft - Series
The Mother Of All Surprises
Agency: The Best Bit / London
Client: Uber Category: Branded Content & Entertainment / Online Video - Short Form - Single
Chobani Serif
Agency: Chobani / New York
Client: Chobani® Category: Typography / Typefaces / Font Systems - Series
Chobani Display
Agency: Chobani / New York
Client: Chobani® Category: Typography / Typefaces / Font Systems - Series
Horror Show
Agency: The New York Times Magazine / New York
Client: The New York Times Magazine Category: Photography / Magazine / Newspaper Spread - Single
Award:
2018 Brand / Communication Design Silver Cube
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Promotional / Wildcard - Single
Annual ID:
ADC_BCD18017S
Award:
2018 Advertising Silver Cube
Agency:
SIXINC / TOKYO + SPA-HAKUHODO CO., LTD / BANGKOK
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft in Video / Direction - Single
Annual ID:
ADC_ADV18022S
Award:
2018 Motion / Film Craft Silver Cube
Agency:
CP+B / Santa Monica + Rattling Stick LA / Santa Monica + Work LA / Los Angeles + Electric Theatre Collective / Santa Monica
Client:
Jose Cuervo
Title:
Jose Cuervo 'Last Days'
Category:
Craft in Motion / Film / Special Effects - Single
Annual ID:
ADC_MOT18021S
Award:
2018 Advertising Silver Cube
Agency:
SIXINC / TOKYO + SPA-HAKUHODO CO., LTD / TOKYO
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft in Video / Special Effects - Single
Annual ID:
ADC_ADV18026S
Award:
2018 Interactive Silver Cube
Agency:
DDB / Paris + Make me pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Online / Mobile / Campaign Site - Single
Annual ID:
ADC_INT18020S
Award:
2018 Advertising Silver Cube
Agency:
DENTSU INC. / TOKYO
Client:
Kobe Simbun
Title:
Emergency Collectibles
Category:
Direct / Press / Poster - Single
Annual ID:
ADC_ADV18035S
Award:
2018 Advertising Silver Cube
Agency:
AlmapBBDO / São Paulo
Client:
Kiss FM
Title:
The Book of Rock
Category:
Direct / Art Direction - Single
Annual ID:
ADC_ADV18031S
Award:
2018 Advertising Silver Cube
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Art Direction / Poster Advertising - Campaign
Annual ID:
ADC_ADV18007S
Award:
2018 Advertising Silver Cube
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Art Direction / Poster Advertising - Campaign
Annual ID:
ADC_ADV18008S
Award:
2018 Design for Good Silver Cube
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Design for Good / Experiential Design - Single
Annual ID:
ADC_DFG18007S
Award:
2018 Interactive Silver Cube
Agency:
Samsung Electronic Iberia / Madrid + Cheil Worldwide Spain / Madrid
Client:
Cheil Worldwide Spain
Title:
Dytective for Samsung
Category:
Apps / Education / Reference - Single
Annual ID:
ADC_INT18003S
Award:
2018 Advertising Silver Cube
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Branded Content & Entertainment / Online Video - Long Form - Single
Annual ID:
ADC_ADV18013S
Award:
2018 Interactive Silver Cube
Agency:
CHE Proximity / Australia
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Craft in Online / Mobile / Content Strategy - Campaign
Annual ID:
ADC_INT18012S
Award:
2018 Interactive Silver Cube
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Apps / Services / Utilities - Single
Annual ID:
ADC_INT18005S
Award:
2018 Innovation Silver Cube
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Innovation / Integrated
Annual ID:
ADC_INV18005S
Award:
2018 Illustration Silver Cube
Agency:
KAI / Shenzhen + CRland / Shenzhen + Victo Ngai Studio, Inc. / Los Angeles
Client:
Mixc World
Title:
Celebrations at Mixc World
Category:
Illustration / Poster - Series
Annual ID:
ADC_ILL18013S
Award:
2018 Interactive Silver Cube
Agency:
R/GA / London + Google Brand Studio / London + UNCHR / London
Client:
Google
Title:
Searching for Syria
Category:
Online / Mobile / Websites - Single
Annual ID:
ADC_INT18030S
Award:
2018 Interactive Silver Cube
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless Trueview Ads
Category:
Online / Mobile / Interactive Video - Campaign
Annual ID:
ADC_INT18025S
Award:
2018 Advertising Silver Cube
Agency:
72andSunny / New York
Client:
Diageo
Title:
Smirnoff "Made in America"
Category:
Out of Home / Poster - Single
Annual ID:
ADC_ADV18039S
Award:
2018 Advertising Silver Cube
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Reconciliation Wine
Category:
Direct / Direct Mail - Single
Annual ID:
ADC_ADV18034S
Award:
2018 Design for Good Silver Cube
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Design for Good / Interactive - Single
Annual ID:
ADC_DFG18010S
Award:
2018 Packaging Design Silver Cube
Agency:
Shenzhen Great-Time Vision Marketing & Planning Co.,Ltd / Shenzhen
Client:
Shenzhen Great-Time Vision Marketing & Planning Co.,Ltd
Title:
Tea Packaging
Category:
Packaging Design / Home / Houseware - Single
Annual ID:
ADC_PKG18007S
Award:
2018 Photography Silver Cube
Agency:
TBWA/Hunt Lascaris / Johannesburg + Tiger Brands / Johannesburg
Client:
TBWA/Hunt Lascaris
Title:
Doom Insects
Category:
Photography / Products / Commercial - Series
Annual ID:
ADC_PHO18006S
Award:
2018 Advertising Silver Cube
Agency:
DDB / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Out of Home / Poster - Campaign
Annual ID:
ADC_ADV18040S
Award:
2018 Interactive Silver Cube
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Apps / GPS / Location Technology - Single
Annual ID:
ADC_INT18004S
Award:
2018 Innovation Silver Cube
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation / Advertising
Annual ID:
ADC_INV18002S
Award:
2018 Interactive Silver Cube
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Use of Social Media / Instagram - Campaign
Annual ID:
ADC_INT18034S
Award:
2018 Brand / Communication Design Silver Cube
Agency:
DENTSU INC. / TOKYO
Client:
Kobe Simbun
Title:
Emergency Collectibles
Category:
Promotional / Self-Promotion - Single
Annual ID:
ADC_BCD18016S
Award:
2018 Design for Good Silver Cube
Agency:
Tess Co., Ltd. / Sendai + Tohoku University School of Medicine / Sendai + M2 Design / Tokyo + TBWA\HAKUHODO Inc. / Tokyo
Client:
Tess Co., Ltd.
Title:
COGY Wheelchair
Category:
Design for Good / Product - Single
Annual ID:
ADC_DFG18015S
Award:
2018 Advertising Silver Cube
Agency:
BBDO / New York + OPositive
Client:
Mars Chocolate North America / Snickers
Title:
Fantasy Night
Category:
Television / Film / Online Video Commercials / Television Commercial - Single
Annual ID:
ADC_ADV18058S
Award:
2018 Advertising Silver Cube
Agency:
BBDO / New York + TheCornerShop
Client:
P&G
Title:
The Talk
Category:
Television / Film / Online Video Commercials / Television Commercial - Single
Annual ID:
ADC_ADV18059S
Award:
2018 Packaging Design Silver Cube
Agency:
dongyun advertising design co.,ltd. / Hangzhou
Client:
Qingyinongnong
Title:
Shiny Woods
Category:
Packaging Design / Food - Single
Annual ID:
ADC_PKG18003S
Award:
2018 Packaging Design Silver Cube
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
200% Edible
Category:
Packaging Design / Food - Single
Annual ID:
ADC_PKG18004S
Award:
2018 Interactive Silver Cube
Agency:
International Justice Mission / Washington, DC + Novo / Brooklyn, NY
Client:
International Justice Mission
Title:
The Deep Place
Category:
Online / Mobile / Online Video - Single
Annual ID:
ADC_INT18027S
Award:
2018 Brand / Communication Design Silver Cube
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original
Category:
Branding / Logo - Single or Series
Annual ID:
ADC_BCD18010S
Award:
2018 Brand / Communication Design Silver Cube
Agency:
Creuna Norway / Oslo
Client:
DOGA - Design and Architecture Norway
Title:
DOGA LOGO AND VISUAL IDENTITY
Category:
Branding / Logo - Single or Series
Annual ID:
ADC_BCD18011S
Award:
2018 Brand / Communication Design Silver Cube
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene
Category:
Branding / Logo - Single or Series
Annual ID:
ADC_BCD18012S
Award:
2018 Design for Good Silver Cube
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Design for Good / Integrated - Campaign
Annual ID:
ADC_DFG18009S
Award:
2018 Publication Design Silver Cube
Agency:
The New York Times Magazine / New York
Client:
The New York Times Magazine
Title:
The Great American Eclipse of 2017
Category:
Editorial / Newspaper Front Page / Spread / Full Issue - Single
Annual ID:
ADC_PUB18017S
Award:
2018 Interactive Silver Cube
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Apps / Augmented Reality / Virtual Reality - Single
Annual ID:
ADC_INT18002S
Award:
2018 Interactive Silver Cube
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft in Online / Mobile / Use of Technology - Single
Annual ID:
ADC_INT18016S
Award:
2018 Illustration Silver Cube
Agency:
IC4DESIGN / Hiroshima, Japan + Laurence King Publishing / London, UK
Client:
Laurence King Publishing
Title:
Pierre The Maze Detective The Mystery of the Empire Maze Tower
Category:
Illustration / Book - Series
Annual ID:
ADC_ILL18002S
Award:
2018 Integrated Silver Cube
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Integrated / Integrated - Campaign
Annual ID:
ADC_ITG18003S
Award:
2018 Integrated Silver Cube
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Integrated / Integrated - Campaign
Annual ID:
ADC_ITG18004S
Award:
2018 Integrated Silver Cube
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated / Integrated - Campaign
Annual ID:
ADC_ITG18005S
Award:
2018 Design for Good Silver Cube
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society
Category:
Design for Good / Motion / Film Craft - Series
Annual ID:
ADC_DFG18013S
Award:
2018 Advertising Silver Cube
Agency:
The Best Bit / London
Client:
Uber
Title:
The Mother Of All Surprises
Category:
Branded Content & Entertainment / Online Video - Short Form - Single
Annual ID:
ADC_ADV18015S
Award:
2018 Typography Silver Cube
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typefaces / Font Systems - Series
Annual ID:
ADC_TYP18004S
Award:
2018 Typography Silver Cube
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Display
Category:
Typography / Typefaces / Font Systems - Series
Annual ID:
ADC_TYP18005S
Award:
2018 Photography Silver Cube
Agency:
The New York Times Magazine / New York
Client:
The New York Times Magazine
Title:
Horror Show
Category:
Photography / Magazine / Newspaper Spread - Single
Annual ID:
ADC_PHO18002S
