The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO
Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Points: 10.0
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Web Sites / Business to Consumer
Points: 10.0
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Web Sites / Business to Consumer
Points: 10.0
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile
Category: Web Sites / Business to Consumer
Points: 10.0
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Specialized Body Geometry Microsite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Send an Elf
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 10.0
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40
Category: Banners - Dynamic / Business to Consumer - Single
Points: 10.0
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office)
Category: Web Sites / Business to Consumer
Points: 10.0
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 10.0
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 10.0
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 10.0
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD
Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 10.0
MTV Sunday Stew
Agency: HunterGatherer / New York
Client: MTV
Category: Broadcast Design / Campaign
Points: 10.0
BRAND ID-"HUMAN SUIT"
Agency: Sci Fi Channel / new york
Client: SCI FI
Category: Broadcast Design / Single
Points: 10.0
Books
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop
Category: Direct Mail / Campaign
Points: 10.0
Doll
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Nadezhda Russian Restaurant
Category: Direct Mail / Single
Points: 10.0
See: The Potential of Place, Third Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 10.0
colour your day
Agency: Ando bv / The Hague
Client: Ando bv
Category: Publication Design / Book Design
Points: 10.0
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox
Category: Viral and Email / Promotional Advertising
Points: 10.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Nike iD
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc.
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art
Category: Other Digital Media / Public Service/Non-Profit/ Educational
Points: 10.0
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America
Category: Other Digital Media / Promotional Advertising
Points: 10.0
IS Hologram
Agency: Team One / El Segundo
Client: Lexus
Category: Other Digital Media / Business to Consumer
Points: 10.0
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas
Category: New Media Innovation & Development / Web Sites
Points: 10.0
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung
Category: Online Movies / Business to Consumer
Points: 10.0
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company
Category: Online Movies / Business to Consumer
Points: 10.0
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's
Category: Environmental Design / Campaign
Points: 10.0
Comcastic.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Viral and Email / Promotional Advertising
Points: 10.0
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP
Category: Viral and Email / Business to Consumer
Points: 10.0
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation
Category: Viral and Email / Business to Consumer
Points: 10.0
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK
Category: Brand Gaming / Business to Consumer
Points: 10.0
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief
Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 10.0
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Comcastic.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Web Sites / Promotional Advertising
Points: 10.0
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK
Category: Web Sites / Promotional Advertising
Points: 10.0
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Posters: Single
Points: 10.0
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst
Category: Consumer Radio / Campaign
Points: 10.0
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Single
Points: 10.0
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC
Category: Public Service/Political-Television / Campaign
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 10.0
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty
Category: Public Service/Political-Television / Single
Points: 10.0
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT
Category: Public Service/Political-Radio / Single
Points: 10.0
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Specialized
Title:
Specialized Body Geometry Microsite
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
The Swedish museum of Architecture
Title:
Listen to architecture
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Black Rep
Title:
Common Threads
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
FLETCH FORBES GILL
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
MTV
Title:
MTV Sunday Stew
Category:
Broadcast Design / Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
SCI FI
Title:
BRAND ID-"HUMAN SUIT"
Category:
Broadcast Design / Single
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Midland Bookshop
Title:
Books
Category:
Direct Mail / Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Nadezhda Russian Restaurant
Title:
Doll
Category:
Direct Mail / Single
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Herman Miller
Title:
See: The Potential of Place, Third Issue
Category:
Publication Design / Magazine Design
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Xbox
Title:
Perfect Dark Zero
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
San Francisco Museum of Modern Art
Title:
Making Sense of Modern Art
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Infiniti Division, Nissan North America
Title:
Infiniti Interactive Mirrors
Category:
Other Digital Media / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Lexus
Title:
IS Hologram
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcastic.com
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
YLAT
Title:
Emphysema
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
