The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Noitulove
Agency: AMV BBDO / London
Client: Guinness
Category: Consumer Television / Over :30 - Single - max. :90
Points: 50.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Cupboard
Agency: Leo Burnett / London
Client: Heinz
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois
Category: Small Space - Print / Color: Less than a Page - Campaign
Points: 25.0
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego
Category: Outdoor / Outdoor: Single
Points: 25.0
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Beans
Agency: DDB London / London
Client: Harvey Nichols
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 25.0
Calendar
Agency: DDB London / London
Client: Harvey Nichols
Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother
Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 25.0
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT
Category: Public Service/Political-Radio / Single
Points: 25.0
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family
Category: Public Service/Political-Radio / Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 25.0
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Single
Points: 25.0
Genius Campaign 1
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Campaign
Points: 25.0
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
L'Equipe Child
Agency: DDB / Paris
Client: L'Equipe
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Stop the Clock
Agency: JWT / london
Client: Vodafone
Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Non-Broadcast / Single
Points: 25.0
Red Cup
Agency: Creature / Seattle
Client: Starbucks
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Noitulove
Agency: AMV BBDO / London
Client: Guinness
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Cupboard
Agency: Leo Burnett /London
Client: Heinz
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 15.0
Crosswords
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 15.0
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Single
Points: 15.0
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Single
Points: 15.0
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Campaign
Points: 15.0
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL
Category: Trade / Color: Full Page or Spread - Single
Points: 15.0
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG
Category: Trade / Color: Full Page or Spread - Campaign
Points: 15.0
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 15.0
Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle
Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 15.0
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd
Category: Collateral Advertising / Posters: Single
Points: 15.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro
Category: Collateral Advertising / Posters: Campaign
Points: 15.0
Divorce Lawyer
Agency: john st. / toronto
Client: James Mahon
Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 15.0
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace
Category: Public Service/Political-Print / Newspaper or Magazine - Single
Points: 15.0
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 15.0
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum
Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 15.0
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association
Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 15.0
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD
Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Points: 15.0
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA
Category: Public Service/Political-Radio / Single
Points: 15.0
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service
Category: Public Service/Political-Television / Single
Points: 15.0
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer)
Category: Public Service/Political-Television / Single
Points: 15.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Sony (M) Sdn Bhd
Title:
Maze
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
James Mahon
Title:
Divorce Lawyer
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Title:
IAPA - Adoption
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Royal Ontario Museum
Title:
Feathered Dinosuars and the Origin and Flights exhibit
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Cancer Patients Aid Association
Title:
"Graveyard"
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
