The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM)
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 25.0
Her Past
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Council
Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Points: 25.0
MINI CONVERTIBLE-IZER-OMETER
Agency: TAXI / Toronto
Client: MINI Canada
Category: Beyond the Banner / Business to Consumer - Single
Points: 25.0
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden
Category: Web Sites / Promotional Advertising
Points: 25.0
Renault Megane Sport
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany
Category: Viral and Email / Business to Consumer
Points: 25.0
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Online Movies / Promotional Advertising
Points: 25.0
The Jump
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T Studios
Category: Online Movies / Business to Business
Points: 25.0
Saturn Sky Dome
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Other Digital Media / Business to Consumer
Points: 25.0
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London
Client: UK Government, Foreign & Commonwealth Office
Category: Other Digital Media / Public Service/Non-Profit/ Educational
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Punchbag
Agency: Agency.com / London
Client: NSPCC
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Banners - Dynamic / Promotional Advertising - Single
Points: 15.0
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine
Category: Beyond the Banner / Self-Promotion - Campaign
Points: 15.0
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS
Category: Web Sites / Business to Consumer
Points: 15.0
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas
Category: Web Sites / Business to Consumer
Points: 15.0
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas
Category: Web Sites / Business to Consumer
Points: 15.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW
Category: Web Sites / Promotional Advertising
Points: 15.0
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS)
Category: Web Sites / Promotional Advertising
Points: 15.0
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc.
Category: Web Sites / Business to Business
Points: 15.0
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada
Category: Web Sites / Self-Promotion
Points: 15.0
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega
Category: Viral and Email / Business to Consumer
Points: 15.0
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever
Category: Online Movies / Promotional Advertising
Points: 15.0
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden
Category: New Media Innovation & Development / Web Sites
Points: 15.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW
Category: New Media Innovation & Development / Web Sites
Points: 15.0
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox
Category: New Media Innovation & Development / Web Sites
Points: 15.0
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas
Category: Other Digital Media / Business to Consumer
Points: 15.0
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB
Category: Other Digital Media / Promotional Advertising
Points: 15.0
Nike Run London Integrated
Agency: AKQA / London
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40
Category: Banners - Dynamic / Business to Consumer - Single
Points: 10.0
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 10.0
Send an Elf
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Specialized Body Geometry Microsite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile
Category: Web Sites / Business to Consumer
Points: 10.0
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Web Sites / Business to Consumer
Points: 10.0
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Web Sites / Business to Consumer
Points: 10.0
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office)
Category: Web Sites / Business to Consumer
Points: 10.0
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK
Category: Web Sites / Promotional Advertising
Points: 10.0
Comcastic.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Web Sites / Promotional Advertising
Points: 10.0
Hakuhodo & Hakuhodo DY media partners Recruit 2007
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief
Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 10.0
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK
Category: Brand Gaming / Business to Consumer
Points: 10.0
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation
Category: Viral and Email / Business to Consumer
Points: 10.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Japan Advertising Council
Title:
Her Past
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINI CONVERTIBLE-IZER-OMETER
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Renault Germany
Title:
Renault Megane Sport
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Crossbar
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
A.R.T Studios
Title:
The Jump
Category:
Online Movies / Business to Business
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
American Nike
Title:
Nike Sprint Sister - Interactive Shoestring
Category:
Banners - Dynamic / Promotional Advertising - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Sega
Title:
Super Monkey Ball Deluxe
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Ravenstoke
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Specialized
Title:
Specialized Body Geometry Microsite
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
