The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Action Poetry Series
Agency: Head Gear Animation / Toronto
Client: The Sundance Channel
Category: Broadcast Design / Campaign
Points: 25.0
Opolis ID package
Agency: Opolis / Portland
Client: Opolis
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Jim Esch for Congress Identity
Agency: Archrival / Lincoln
Client: Jim Esch for Congress
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Dog House
Agency: DDB Dallas / Dallas
Client: The Dog House
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple Computer
Category: Package Design / Single
Points: 25.0
Filigree Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes
Category: Package Design / Campaign
Points: 25.0
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins
Agency: BBDO / Bangkok
Client: Daimler Chrysler (Thailand) Co., Ltd.
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design
Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
ASICS Lounge Helsinki
Agency: Nordpol+ Hamburg / Hamburg
Client: ASICS Europe B.V.
Category: Environmental Design / Single
Points: 25.0
The Senior Library
Agency: School of Visual Arts / New York
Client: School of Visual Arts
Category: Publication Design / Book Design
Points: 25.0
redwhiteblue/here/there/everywhere
Agency: anothermountainman communications / Causeway Bay
Client: mccm creations / anothermountainman communications
Category: Publication Design / Book Design
Points: 25.0
Afro II Magzine
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Spier
Category: Publication Design / Magazine Design
Points: 25.0
Crash Test Flip-Book
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany
Category: Direct Mail / Single
Points: 25.0
Nike Considered Animation
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Single
Points: 25.0
Cupboard
Agency: Leo Burnett / London
Client: Heinz
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
PARAMOUNT COMEDY REBRAND IDENTS
Agency: devilfish / London
Client: PARAMOUNT COMEDY
Category: Broadcast Design / Campaign
Points: 25.0
Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum
Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 25.0
Look Out!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 25.0
Green is beautiful
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The R?hsska Museum
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 25.0
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM)
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 25.0
Her Past
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Council
Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Points: 25.0
MINI CONVERTIBLE-IZER-OMETER
Agency: TAXI / Toronto
Client: MINI Canada
Category: Beyond the Banner / Business to Consumer - Single
Points: 25.0
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden
Category: Web Sites / Promotional Advertising
Points: 25.0
Renault Megane Sport
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany
Category: Viral and Email / Business to Consumer
Points: 25.0
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Online Movies / Promotional Advertising
Points: 25.0
The Jump
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T Studios
Category: Online Movies / Business to Business
Points: 25.0
Saturn Sky Dome
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Other Digital Media / Business to Consumer
Points: 25.0
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London
Client: UK Government, Foreign & Commonwealth Office
Category: Other Digital Media / Public Service/Non-Profit/ Educational
Points: 25.0
FedEx T-Shirt
Agency: BBDO / New York
Client: FedEx
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois
Category: Small Space - Print / Color: Less than a Page - Campaign
Points: 25.0
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego
Category: Outdoor / Outdoor: Single
Points: 25.0
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Beans
Agency: DDB London / London
Client: Harvey Nichols
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 25.0
Calendar
Agency: DDB London / London
Client: Harvey Nichols
Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother
Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 25.0
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT
Category: Public Service/Political-Radio / Single
Points: 25.0
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family
Category: Public Service/Political-Radio / Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 25.0
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Single
Points: 25.0
Genius Campaign 1
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Campaign
Points: 25.0
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
L'Equipe Child
Agency: DDB / Paris
Client: L'Equipe
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Stop the Clock
Agency: JWT / london
Client: Vodafone
Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Non-Broadcast / Single
Points: 25.0
Client:
The Sundance Channel
Title:
The Action Poetry Series
Category:
Broadcast Design / Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Opolis
Title:
Opolis ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
The Dog House
Title:
Dog House
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Apple Computer
Title:
iPod nano
Category:
Package Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Thymes
Title:
Filigree Packaging
Category:
Package Design / Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Daimler Chrysler (Thailand) Co., Ltd.
Title:
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
ASICS Europe B.V.
Title:
ASICS Lounge Helsinki
Category:
Environmental Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
mccm creations / anothermountainman communications
Title:
redwhiteblue/here/there/everywhere
Category:
Publication Design / Book Design
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Spier
Title:
Afro II Magzine
Category:
Publication Design / Magazine Design
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Renault Germany
Title:
Crash Test Flip-Book
Category:
Direct Mail / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Considered Animation
Category:
Broadcast Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
PARAMOUNT COMEDY
Title:
PARAMOUNT COMEDY REBRAND IDENTS
Category:
Broadcast Design / Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
The Swedish museum of Architecture
Title:
Look Out!
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
The R?hsska Museum
Title:
Green is beautiful
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Japan Advertising Council
Title:
Her Past
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINI CONVERTIBLE-IZER-OMETER
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Renault Germany
Title:
Renault Megane Sport
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Crossbar
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
A.R.T Studios
Title:
The Jump
Category:
Online Movies / Business to Business
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
