The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Direction / Direction - Single
Points: 25.0
GRAVITY CAT
Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo
Client: Sony Interactive Entertainment
Category: Craft - Direction / Direction - Single
Points: 25.0
Every Second Counts
Agency: FINCH / Sydney
Client: St. Kilda Film Festival
Category: Craft - Writing / Writing - Single
Points: 25.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America
Category: Craft - Writing / Writing - Single
Points: 25.0
The Art Market (in Four Parts) - Auctions
Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY
Client: Artsy
Category: Craft - Editing / Editing - Single
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Cinematography / Cinematography - Single
Points: 25.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Animation / Animation - Single
Points: 25.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay
Category: Craft - Visual Effects / Visual Effects - Single
Points: 25.0
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree
Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 25.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City
Client: National Parks Service + Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff
Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Direction / Direction - Single
Points: 15.0
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client: Girls Who Code
Category: Craft - Writing / Writing - Single
Points: 15.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Cinematography / Cinematography - Single
Points: 15.0
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft
Category: Craft - Animation / Animation - Single
Points: 15.0
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica
Client: Electronic Arts/ Respawn Entertainment
Category: Craft - Visual Effects / Visual Effects - Single
Points: 15.0
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London
Client: Save The Children
Category: Craft - Sound Design / Sound Design - Single
Points: 15.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 15.0
Google Earth VR Tours
Agency: Antfood / New York
Client: Google
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 15.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Craft - Direction / Direction - Single
Points: 15.0
We're The Superhumans
Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Editing / Editing - Single
Points: 15.0
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 15.0
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike
Category: Craft - Direction / Direction - Single
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft - Writing / Writing - Single
Points: 10.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Editing / Editing - Single
Points: 10.0
Strong
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Procter & Gamble
Category: Craft - Editing / Editing - Single
Points: 10.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Craft - Editing / Editing - Single
Points: 10.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft
Category: Craft - Animation / Animation - Single
Points: 10.0
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
"DUEL"
Agency: Technicolor / Burbank
Client: Audi USA
Category: Craft - Sound Design / Sound Design - Single
Points: 10.0
Da Da Ding
Agency: Wieden+Kennedy / Delhi
Client: Nike, India
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
Question Madness Anthem
Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica
Client: The North Face
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc.
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA
Category: Craft - Direction / Direction - Single
Points: 5.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Direction / Direction - Single
Points: 5.0
Samsung Cares
Agency: Crazy Few Films / Mumbai
Client: Samsung india
Category: Craft - Direction / Direction - Single
Points: 5.0
The Swim
Agency: Knucklehead / London & Los Angeles + BBDO / New York
Client: Visa
Category: Craft - Direction / Direction - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Direction - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Direction / Direction - Single
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Craft - Direction / Direction - Single
Points: 5.0
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike
Category: Craft - Direction / Direction - Single
Points: 5.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sony Interactive Entertainment
Title:
GRAVITY CAT
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
St. Kilda Film Festival
Title:
Every Second Counts
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Artsy
Title:
The Art Market (in Four Parts) - Auctions
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Electronic Arts/ Respawn Entertainment
Title:
Titanfall 2
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Save The Children
Title:
Still The Most Shocking Second A Day
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Earth VR Tours
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Strong
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Duel
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Audi USA
Title:
"DUEL"
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike, India
Title:
Da Da Ding
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The North Face
Title:
Question Madness Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung india
Title:
Samsung Cares
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Visa
Title:
The Swim
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
