The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft - Animation / Animation - Single
Points: 5.0
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Voices of Life
Agency: Leo Burnett / Chicago
Client: Samsung
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Kitchen
Agency: BETC / Paris
Client: CANAL
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft - Animation / Animation - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London
Client: Sainsbury's
Category: Craft - Animation / Animation - Single
Points: 5.0
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client: FDA
Category: Craft - Animation / Animation - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose
Category: Craft - Animation / Animation - Single
Points: 5.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Craft - Animation / Animation - Single
Points: 5.0
Project Literacy
Agency: FCB Inferno / London
Client: Pearson
Category: Craft - Animation / Animation - Single
Points: 5.0
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore
Client: Society for the Prevention of Cruelty to Animals (SPCA)
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Operation Better
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
White Christmas
Agency: Boys and Girls / Dublin + Windmill Lane / Dublin
Client: Amnesty International
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg
Client: LIDL Stiftung & Co. KG
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Break the Routine
Agency: J. Walter Thompson / London
Client: Victim Support and The National Centre for Domestic Violence
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London
Client: VISA Europe
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft - Direction / Direction - Single
Points: 5.0
The Beauty of the World
Agency: DDB / Paris
Client: Doctors of the World
Category: Craft - Writing / Writing - Single
Points: 5.0
Expedia Train
Agency: 180LA / Santa Monica
Client: Expedia
Category: Craft - Writing / Writing - Single
Points: 5.0
We Are America
Agency: R/GA / New York
Client: The Ad Council
Category: Craft - Writing / Writing - Single
Points: 5.0
Looking Back
Agency: FCB / Chicago
Client: Clark Street Bridge
Category: Craft - Writing / Writing - Single
Points: 5.0
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation
Category: Craft - Writing / Writing - Single
Points: 5.0
My Mutant Brain
Agency: MJZ / LA
Client: Kenzo
Category: Craft - Direction / Direction - Single
Points: 5.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America
Category: Craft - Direction / Direction - Single
Points: 5.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Craft - Direction / Direction - Single
Points: 5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung
Title:
The Chant
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung
Title:
Voices of Life
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi of America
Title:
Duel
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
FDA
Title:
Straw City
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
Operation Better
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Amnesty International
Title:
White Christmas
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
VISA Europe
Title:
The Heart
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
The Beauty of the World
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
The Ad Council
Title:
We Are America
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Kenzo
Title:
My Mutant Brain
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi of America
Title:
Duel
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
