The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft - Writing / Writing - Single
Points: 10.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Question Madness Anthem
Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica
Client: The North Face
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
Da Da Ding
Agency: Wieden+Kennedy / Delhi
Client: Nike, India
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
"DUEL"
Agency: Technicolor / Burbank
Client: Audi USA
Category: Craft - Sound Design / Sound Design - Single
Points: 10.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft
Category: Craft - Animation / Animation - Single
Points: 10.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Craft - Editing / Editing - Single
Points: 10.0
Strong
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Procter & Gamble
Category: Craft - Editing / Editing - Single
Points: 10.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Editing / Editing - Single
Points: 10.0
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike
Category: Craft - Direction / Direction - Single
Points: 10.0
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc.
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The North Face
Title:
Question Madness Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike, India
Title:
Da Da Ding
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Audi USA
Title:
"DUEL"
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Duel
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Strong
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0