The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Craft - Direction / Single
Points: 25.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 25.0
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION
Category: Craft - Sound Design / Single
Points: 25.0
Clash Royale Campaign
Agency: Psyop / New York + Barton F. Graf / New York
Client: Supercell
Category: Craft - Animation / Campaign
Points: 25.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Animation / Single
Points: 25.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Craft - Cinematography / Single
Points: 25.0
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike
Category: Craft - Editing / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Writing / Single
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Writing / Single
Points: 25.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard
Category: Craft - Direction / Campaign
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Direction / Single
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Craft - Editing / Campaign
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Animation / Single
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas
Category: Craft - Editing / Single
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Visual Effects / Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Craft - Writing / Campaign
Points: 25.0
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ
Category: Craft - Writing / Campaign
Points: 25.0
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client: adidas Originals
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide
Category: Craft - Direction / Campaign
Points: 25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Supercell
Title:
Clash Royale Campaign
Category:
Craft - Animation / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Craft - Editing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0