The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Physical Product
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Digital Product
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Integrated Digital & Physical Product
Points: 25.0
Ash to Art
Agency: J. Walter Thompson / London
Client: Glasgow School of Art
Category: Experimental / Internal Projects / R&D
Points: 25.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 25.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0