The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe
Category: Digital Product
Points: 2.0
Blink: A language of love through light
Agency: SapientRazorfish / Chicago
Client: Ronald McDonald House Charities
Category: Experimental / Internal Projects / R&D
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated
Category: Experimental / Internal Projects / R&D
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision
Category: Integrated Digital & Physical Product
Points: 2.0
Know You Again
Agency: F5 / Shanghai
Client: Baidu
Category: Integrated Digital & Physical Product
Points: 2.0
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Digital Product
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Digital Product
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Digital Product
Points: 2.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Digital Product
Points: 2.0
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak
Category: Digital Product
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell
Category: Physical Product
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Category: Physical Product
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Physical Product
Points: 2.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: Physical Product
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Physical Product
Points: 2.0
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco
Category: Physical Product
Points: 2.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ
Category: Physical Product
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Physical Product
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Integrated Digital & Physical Product
Points: 2.0
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Ronald McDonald House Charities
Title:
Blink: A language of love through light
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Baidu
Title:
Know You Again
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0