The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 50.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Digital Product
Points: 25.0
Ash to Art
Agency: J. Walter Thompson / London
Client: Glasgow School of Art
Category: Experimental / Internal Projects / R&D
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Physical Product
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Integrated Digital & Physical Product
Points: 25.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 25.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Physical Product
Points: 15.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Integrated Digital & Physical Product
Points: 15.0
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health
Category: Physical Product
Points: 10.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Digital Product
Points: 10.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Integrated Digital & Physical Product
Points: 10.0
Tactile
Agency: McCann / New York
Client: Microsoft
Category: Experimental / Internal Projects / R&D
Points: 10.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Physical Product
Points: 10.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision
Category: Integrated Digital & Physical Product
Points: 2.0
Know You Again
Agency: F5 / Shanghai
Client: Baidu
Category: Integrated Digital & Physical Product
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated
Category: Experimental / Internal Projects / R&D
Points: 2.0
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Digital Product
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Digital Product
Points: 2.0
Blink: A language of love through light
Agency: SapientRazorfish / Chicago
Client: Ronald McDonald House Charities
Category: Experimental / Internal Projects / R&D
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Digital Product
Points: 2.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Digital Product
Points: 2.0
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak
Category: Digital Product
Points: 2.0
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe
Category: Digital Product
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell
Category: Physical Product
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Category: Physical Product
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Physical Product
Points: 2.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: Physical Product
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Physical Product
Points: 2.0
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco
Category: Physical Product
Points: 2.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ
Category: Physical Product
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Integrated Digital & Physical Product
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Physical Product
Points: 2.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Northwell Health
Title:
The Fin
Category:
Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Digital Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Baidu
Title:
Know You Again
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Ronald McDonald House Charities
Title:
Blink: A language of love through light
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0