The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Extended Campaign / Posters & Ambient Media
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Innovation in Print & Outdoor / Print
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Craft / Printing / Production - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle
Client: Microsoft
Category: User-Generated Campaign
Points: 25.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 25.0
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Publishing / Newspaper - Campaign
Points: 25.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
Always Be Working
Agency: KBS / New York + 1One Production / Montreal
Client: Monster.com
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 25.0
Libé des réfugiés
Agency: FF / PARIS
Client: Libération
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Publishing / Magazine - Campaign
Points: 25.0
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Magazine - Campaign
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Publishing / Magazine - Single
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Publishing / Newspaper - Campaign
Points: 25.0
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Print & Outdoor / Print
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Monster.com
Title:
Always Be Working
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Libération
Title:
Libé des réfugiés
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0